≡-Andhra Pradesh to Invest in Expanding New Tourism Infrastructure in India for Enhanced Visitor Experience – Viral of Today

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Home » TOURISM NEWS » Andhra Pradesh to Invest in Expanding New Tourism Infrastructure in India for Enhanced Visitor Experience Thursday, July 31, 2025Opening the session was Amrapali Kata, managing director, Andhra Pradesh Tourism Development Corporation (APTDC), who gave members a clear perspective of how the state government is being proactive to create an optimized and friendly environment, having held discussions with national and international investors along with stakeholders in tourism, hospitality, and infrastructure. Held here on Wednesday, the event highlighted the various initiatives undertaken by the state to promote it as a top MICE destination in South India.Focus on Infrastructure and Key MICE DestinationsMs. Amrapali participated as a panellist in a session titled “Synergy for Success: A Collaborative Roadmap for MICE Dominance,” where she highlighted Andhra Pradesh’s strategic initiatives aimed at enhancing the state’s tourism infrastructure. She emphasized that the state is actively working on expanding and improving its infrastructure, particularly targeting key cities like Visakhapatnam, Vijayawada, and Tirupati, positioning them as preferred MICE destinations. Additionally, there is a strong focus on unlocking the potential of tier-2 and tier-3 cities, ensuring that the benefits of tourism reach beyond the main urban centers.A critical aspect of Andhra Pradesh’s growth strategy includes advancing Public-Private Partnership (PPP) models to drive sustainable and inclusive growth across the region. By fostering collaboration between the government and private sector, the state aims to enhance its MICE offering and support the overall growth of the tourism sector.Building a Collaborative Roadmap for MICE GrowthThe event gathered senior government officials, tourism experts, and key industry stakeholders to collectively work towards shaping a collaborative roadmap for boosting the MICE ecosystem across South India. The session was moderated by Sooraj Dhawan, President of the Indian Exhibition Industry Association (IEIA), and included participation from prominent tourism leaders from Tamil Nadu, Kerala, Puducherry, Andaman and Nicobar Islands, and Hyderabad. The discussions centered around regional cooperation, global positioning, and actionable PPP strategies that aim to elevate South India’s competitiveness as a global MICE hub.Inaugural Remarks and Focus on Regional CollaborationThe event was inaugurated by Suman Billa, Additional Secretary and Director General of the Union Ministry of Tourism, who set the tone for the discussions. His opening remarks underscored the importance of regional collaboration, strategic positioning, and the critical role of PPPs in fostering growth and innovation in the tourism and MICE sectors across South India.Key Attendees and ContributionsThe event also saw the participation of Padma Rani Seela, Chief Marketing Officer of Andhra Pradesh Tourism, and Satya Prabha, Investment Consultant at the Andhra Pradesh Tourism Authority. Both were instrumental in furthering the conversation about sustainable tourism development in the state. Their presence at the event reinforced Andhra Pradesh’s commitment to developing world-class MICE facilities that meet international standards, while also catering to the growing demand for regional and local experiences.Conclusion: Strengthening South India’s MICE PresenceThe collaboration that MICE Industry Leaders Connect is encouraging is going to contribute substantially in making South India, and Andhra Pradesh in particular, a key global destination for MICE. By enhancing its infrastructure, regional cooperation and PPP models, Andhra Pradesh will significantly enhance its position within MICE domain, providing a sustainable growth and enhancing the tourism economy.With the state further developing its tourism products portfolio, it can be expected to welcome in an increasing proportion of international MICE events and thereby realize the economic gains and regional development. Concentrating on connectivity, infrastructure and relationships, Andhra Pradesh is paving the way for a MICE-friendly future.

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