≡-Asia-Pacific’s High-Net-Worth Travellers Prioritize Luxury, Wellness, Personalization, And Purpose In 2025, According To Marriott Study – Viral of Today

<> Viral of Today <>
Home » TRAVEL NEWS UPDATES » Asia-Pacific’s High-Net-Worth Travellers Prioritize Luxury, Wellness, Personalization, And Purpose In 2025, According To Marriott Study Monday, July 14, 20252025 and luxury travel is redefined in Asia Pacific. The study, commissioned by Marriott International’s Luxury Group and entitled The Intentional Traveller, found that high-net-worth (HNW) consumers are moving beyond indulgence toward more experiential travel that provides personal meaning, wellness, and cultural immersion. This shift represents a trend toward more intentional and individualised travel decisions.Wellness Takes Center StageWellness has emerged as a cornerstone of anyone’s luxury travel decision-making process. In 2025, 90 percent of travellers said that wellness experiences were a driving factor in their bookings, up from 80 percent the previous year. Away from conventional spa resort experiences, luxury travellers are tapping into a more holistic approach to wellness, exploring forest immersion, nutrition, sound, and sleep therapies. The region also remains one of the world’s top wellness travel destinations, with 67% of travellers planning to visit for wellness-related experiences.Increased Spending on Premium TravelWell-heeled travellers are approaching their travels with confidence and sophistication. Seventy-two percent intend to boost their spending on high-end travel over the next year. Heading growth is driven primarily by travellers from Australia (85%), Indonesia (81%), and Singapore (80%). Credit: skynesher/Getty Images/iStockphoto Of all the types of travel, travelling with family tops the list, with 47% of affluents being most willing to budget less when they travel with their nuclear relations.Eased Back Into Familiar Territory With a TwistDespite well-trodden hotspots remaining popular among HNW travellers, regional accessibility is driving demand for emerging markets. Bangladesh (26%), New Zealand (24%), and Cambodia (23%) are piquing interest for 2025, alongside popular travel destinations such as Australia, Japan, and Mainland China. These best destinations to visit notice unique local culture and wonderful nature that will attract those who look for mind-blowing adventures.The Emergence of the Deliberate ItineraryThe luxury traveller today is booking fewer trips but going deeper and more immersive with each trip than ever before. The typical short stay has also elongated from 3 to 4 nights, and itineraries are carefully choreographed, frequently months ahead. Ninety-three percent anticipate a custom travel experience, and 62% plan each aspect in advance. This speaks to a demand for nuanced and authentic travel narratives.Nature as a Travel PriorityAlthough gastronomy is still a leading motivator of travel, nature-centred experiences are becoming an increasingly important facet of luxury travel. Countryside escapes are rapidly growing in popularity; 28% of high-net-worth travellers are considering these escapes, compared with 19% last year, while 30% are booking wildlife safaris. An impressive 92 percent say being close to the great outdoors is a travel essential, indicating that people are craving immersive outdoor experiences. These fellow passengers are also highly organised, with the majority booking their long trips 2–6 months in advance and some planning up to 9–12 months in advance.The New Travel Normal: Who We Travel WithHigh-net-worth Travellers Disrupt Traditional Travel Groups in a World of New DynamicsGuardian Trailsetters: Solo parents travelling with children has increased from 15% to 24% in one year. They want to create memorable experiences that enrich their children, such as religious or spiritual experiences (41%), educational holidays (38%), and safaris or other extreme adventures (35% for both). tourexpi.com+4PR Newswire+4theroomscollection.com+4Impact Explorers: A new group of teenage travellers from Generation Z is heading to places like Australia, Sri Lanka, and Thailand—destinations they have chosen for their hearty helpings of nature, culture, and adventure. This is a generation who prioritise purposeful, active experiences—as 47 percent favour being close to nature, and 45 percent want to encounter wildlife, while 43 percent are attracted to active sporting holidays. Solo travel entices 31% as a way to be independent and discover oneself, but small group trips of fewer than five people are their favourite way to travel.Bump-in Business Travellers: High-net-worth travellers who combine business or investment travel with leisure travel now make up 86% of respondents, compared to 69% who did so the previous year. This is indicative of a mix of leisure and business among high-end travellers.ConclusionThe Intentional Traveller report reveals a major change in the luxury travel habits of the region’s high-net-worth individuals. “In today’s age of wellness, personalisation, and experiences that matter, travellers are looking for trips that come from the heart, both in terms of what they value and what they want in return,” said Amy Speckien, VP of Brand at G Adventures. This changing dynamic provides the travel industry with an opening to serve the sophisticated needs of today’s high-end travellers.

This information will surprise you!

See also

• Read until the end to discover everything.
• Important information you need to know.
• Interesting facts and helpful tips.

Conclusion

Did you enjoy the news? Keep following us daily!