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Azerbaijan Tourism Board Showcases The Country’s Rich Heritage And Tourism Potential At Expo 2025 Osaka

Thursday, July 24, 2025

The Azerbaijan Tourism Board (ATB) took part in the much-anticipated Expo 2025 Osaka, Kansai, Japan from July 22 to July 23, providing a deep insight into the rich ecosystem of tourism offerings in the country at the Azerbaijan Pavilion. It was also an opportunity for visitors to have an interactive experience that mixed tradition with modernity and that displayed Azerbaijan as the world class travel destination that it is, while also serving as a colourful reflection of the dynamic travel and cultural portfolio of the country.

The Azerbaijan Pavilion, designed to captivate and engage visitors, was themed around “The Seven Beauties,” a concept that symbolizes the vast cultural richness of the nation. Through engaging architectural features, immersive technologies, and sensory designs, the Pavilion invited guests to explore Azerbaijan’s deep cultural identity. Each of the seven arches within the Pavilion unveiled one of the seven interconnected cultural aspects, allowing visitors to collect threads of wisdom, ultimately showcasing the depth and diversity of Azerbaijan’s cultural heritage.

To further its engagement with key industry players and international media, the ATB hosted two exclusive events at the Pavilion. On July 22, the Azerbaijan Tourism Board hosted an exclusive wine-tasting event, gathering 30 key travel trade professionals from Japan and across the wider Asia region. This networking event was designed to foster collaboration and introduce attendees to Azerbaijan’s wine culture, an integral aspect of the country’s rich heritage.

Following the wine-tasting event, a media event was held on July 23, where 30 prominent international journalists were invited to immerse themselves in Azerbaijan’s wine heritage and tourism potential. This media gathering was crafted to enhance the global awareness of Azerbaijan’s burgeoning wine tourism sector, as well as to position the country as an attractive destination for international travelers.

The Pavilion’s interactive features were complemented by ATB’s innovative digital tool, “The Seven Routes of Azerbaijan,” an interactive software designed to showcase the country’s tourism products. This innovative tool enables visitors to journey through Azerbaijan’s varied landscapes and iconic cultural landmarks via engaging digital narratives. By weaving together Azerbaijan’s natural beauty and rich history, the software invites users to embark on a virtual journey through seven curated routes, each highlighting a different aspect of the country’s unique appeal.

Through these initiatives, ATB aimed to build stronger connections with global tourism stakeholders, enhance the awareness of Azerbaijan as a tourism destination, and foster valuable partnerships across international markets. The pavilion’s immersive experience, combined with the wine-tasting sessions and media events, provided a unique platform for Azerbaijan to highlight its offerings to a broader, international audience.

By participating in Expo 2025 Osaka, ATB not only celebrated the nation’s cultural diversity but also demonstrated its commitment to strengthening its position as a key player in the global tourism landscape. The Pavilion served as a beacon for those seeking to discover a destination rich in history, culture, and unique travel experiences.

In summary, Azerbaijan Tourism Board`s participation at Expo 2025 Osaka has effectively demonstrated the deep roots and rich cultural sites and nature, unique and high-level tourism resources of the country. Enabling immersive experiences, such as Azerbaijan Pavilion, as well as interactive tools like “The Seven Routes of Azerbaijan,” allows ATB to effectively showcase the nation’s capabilities as a travel destination at a global level. In communication with the world’s industry leaders and media, Azerbaijan will be able to further develop its position in international tourism markets, build long-term relations and raise towards becoming an attractive destination for tourists.

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