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≡-Canada’s Thirty-Three Percent Drop in Visits to Montana Stirs Concerns for Local Tourism and Economy – Viral of Today

≡-Canada’s Thirty-Three Percent Drop in Visits to Montana Stirs Concerns for Local Tourism and Economy – Viral of Today

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Home » America Travel News » Canada’s Thirty-Three Percent Drop in Visits to Montana Stirs Concerns for Local Tourism and Economy Thursday, July 17, 2025In recent months, Montana has seen a significant drop in the number of Canadian visits to Montana. Statistics show a 33% decline in Canadian tourists visiting the state in June alone, following a 38% reduction in May. This drop has raised concerns over its impact on local tourism and the broader economy. Canadians typically account for around 8% of Montana’s non-resident visitors, making their absence felt in several key areas of the state.Declining Numbers at Border CrossingsThe decrease in Canadian visits to Montana is evident across various border crossings, with data from U.S. Customs and Border Protection highlighting a reduction in crossings at all major ports of entry. Specific declines include:Del Bonita Port: Down by 24.76% (from 2,702 crossings in 2024 to 2,033 in 2025).Piegan Port: Reduced by 11.69% (from 15,157 to 13,385).Roosville Port: A 29.27% drop (from 15,956 to 22,558).Sweetgrass Port: Declined by 28% (from 18,294 to 25,407).These figures paint a clear picture of fewer Canadians coming into Montana through these entry points, marking a noticeable shift in travel patterns.The Effect on Local BusinessesMontana’s economy, particularly its tourism-driven businesses, has been directly impacted by the fall in Canadian visits to Montana. Canadian tourists have historically contributed significantly to local spending, especially in popular areas like Kalispell and Whitefish. However, local businesses are now reporting a reduction in revenue, with Canadian spending on credit cards dropping by considerable amounts.Kalispell: Credit card transactions by Canadian visitors dropped by an average of 37% between January and April.Whitefish: Similar declines were seen, with a 25% drop in Canadian credit card spending by May.This decline in Canadian spending has been particularly noticeable during the peak months of March and April, with businesses struggling to maintain their usual revenue levels during the off-peak tourism seasons.Factors Contributing to the DeclineSeveral factors are believed to be influencing the sharp reduction in Canadian visits to Montana. The rising cost of travel, changing economic conditions, and potential travel restrictions have all played a role in discouraging Canadian tourists from making the trip south. Additionally, many tourists are opting for domestic travel options, especially given the increase in U.S. visitation to places like Glacier National Park.As Zak Anderson, the executive director of Explore Whitefish, points out, the rise in domestic tourism may be impacting the level of attention given to international visitors, particularly Canadians. This domestic surge has helped fill the gap left by fewer international travelers, but the situation remains far from ideal for businesses reliant on cross-border traffic.Efforts to Attract Canadians BackIn response to the ongoing downturn, tourism officials are looking for ways to re-engage Canadian visitors. Glacier Country CEO, Racene Friede, has spearheaded a campaign specifically aimed at Canadian markets. The message behind the campaign emphasizes the long-standing relationship between Montana and Canada, positioning Canadians not just as tourists but as neighbors and friends.The campaign highlights shared history and cultural connections.It aims to make Canadians feel welcomed and valued, not just as a target demographic but as part of Montana’s extended community.This approach aims to foster a sense of familiarity and comfort for Canadian visitors, encouraging them to return and rekindle their relationship with the state.Broader Implications for Montana’s EconomyWhile the decline in Canadian visits to Montana has undoubtedly created challenges, Montana’s tourism industry is not without hope. Many local businesses are exploring new ways to attract tourists and diversify their markets. The state’s economy, while suffering from fewer international visitors, has seen an uptick in domestic tourism. The influx of U.S. travelers into popular destinations like Glacier National Park has helped counterbalance some of the losses from the decline in Canadian tourists.Still, the full impact of this downturn will be felt in the long term unless a sustained recovery strategy is implemented. Local government officials and tourism boards are continuously monitoring the situation and working on campaigns that will support the economy in the face of this international decline.Looking Forward: A Call for Strategic SolutionsAs Montana adapts to the current situation, it’s clear that a multi-faceted approach will be essential to revive Canadian visits to Montana and restore the state’s tourism-driven economy. Local businesses, state agencies, and tourism organizations are working together to navigate this challenge and find new strategies to attract international tourists, particularly Canadians.Moving forward, the state will need to balance efforts to attract both domestic and international visitors. By focusing on marketing, enhancing visitor experiences, and strengthening cross-border ties, Montana can work toward rebuilding its reputation as a prime destination for Canadian tourists.In conclusion, the significant decrease in Canadian visits to Montana serves as a wake-up call for the state’s tourism industry. While efforts to reverse this trend are already in motion, it’s clear that sustained collaboration and strategic planning will be key to Montana’s tourism recovery.

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