≡-Carbon County Tourism Office Protects Its Brand Legacy With Powerful New Standards For The Use Of Official Promotional Content – Viral of Today

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Home » America Travel News » Carbon County Tourism Office Protects Its Brand Legacy With Powerful New Standards For The Use Of Official Promotional Content Tuesday, July 22, 2025In an effort to protect a strong and resonant tourism brand, the Carbon County Tourism Office has adopted a series of guidelines to help govern use of its official promotional materials. These new standards aim to protect the county’s brand heritage by ensuring consistent and correct use of all content, including photos, videos and graphics. Through the guidelines it is hoped the authenticity and quality of Carbon County as a destination will be preserved. These are strategic moves to safeguard the county’s top-class marketing assets, guaranteeing that every piece of content is on-brand and speaks to visitation to a personal and professional standard.The Carbon County Office of Tourism is contacting members of the media and our partners far and wide in an effort to promote the following, vital information about using official images, video assets, logos and branding. The office exists to promote the proper application of these resources in a manner that maintains the integrity of the promotional efforts of the county and enhances the overall image of the Carbon Corridor as a distinctive and appealing travel destination.As the government entity responsible for travel and tourism promotion within Carbon County, the office’s main purpose is to promote Carbon County as a destination for visitors in order to help contribute to the local economy. All office marketing and promotional projects are funded exclusively by Transient Room Taxes (TRT) – visitor paid taxes for lodging accommodations. This funding is vital to ensuring the county can continue to promote tourism, as it helps to fund everything from content creation to media outreach.TRT dollars are reinvested in tourism as branding, content, marketing programs, and media outreach to attract visitors to the destination. It’s designed to increase overnight stays and visitation in addition to the economic impact of tourism on the Carbon Corridor. This is critical to small business, hospitality and other community partners who depend on tourism dollars to stay in business and grow.The media we have created for the Carbon County Office of Tourism (i.e. photos, videos and designed graphics) has required a major investment of time and resources. These articles are copyright-protected and cannot be reproduced or used without the prior approval. This is to ensure that the tourism assets, with their well conceived look, feel, messaging and mission, remain consistent with the branding and messaging of the office. What is crucial is that all parties understand that these materials are not to be repurposed for personal or commercial use without proper permission from the office.While the Carbon County Office of Tourism desires to spread the good word about their great destination, you will need permission to use the BLMCCOT logo, content from our website and internet links to our website, which is mandated by law not to be changed or edited, and it must be used in accordance to our guidelines, as well as our policies. Responsible use of the content maintains the integrity of what is being presented and that it remains true to the message of the community and the county’s tourism strategy. Sharing original content unchanged, preserves the professionalism and excellent nature outreach the office makes an effort to generate and represent.In order to confirm all are using the resources as intended, the Carbon County Office of Tourism would appreciate being contacted by those interested in using official material prior to any such articles or newsworthiness being written. In some cases a limited portion of images and other assets also may be granted, provided that the photos are used on websites, blogs or other venues/news/media with appropriate photo credits and written permission is obtained. She emphasizes, though, that tourism office content is not for commercial purposes, or for promoting outside of pre-determined purposes as defined by the tourism office.This policy is necessary to give continuing balance to Carbon County’s tourism message, rather than having differing visual and verbal portrayals of the county. The office is dedicated in overseeing how these materials are disseminated and utilized for the ongoing community and businesses’ benefits in which they were developed to serve. Tourism marketing is extremely well-managed and depends on good communication with a broad range of Australians, safeguarding these materials helps maintain the message to the right people, in the right way.By protecting the county’s tourism assets, the Carbon County Office of Tourism guarantees that their marketing materials are being employed to the maximum effort to advertise for county tourism. With good management, these resources will grow our economy, improve the tourist experience and showcase the best of what Carbon has to offer. The office continues to support local businesses, attractions and community partners, and thanks everyone for their help in keeping the professionalism of the tourism message.The Carbon County Office of Tourism encourages all parties to adhere to these guidelines to help preserve the level of professionalism and cooperation that has made Carbon County a desirable place to visit. If you are a small business, community partner, or just a fan, the office encourages you to contact them about how you can get access to its official tourism resources. By working in partnership and using in a responsible manner, we can all enhance the success of tourism in the Carbon Corridor.

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