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Home » TOURISM NEWS » Carlow and Kilkenny’s Tourism Future: Oireachtas Clinic Discusses Strategies for Growth and Regional Development Monday, July 7, 2025The future of Carlow and Kilkenny tourism was in the spotlight during a recent Oireachtas Information Clinic in Dublin. Local interests, government members, and tourism officials met to discuss ways in which the two counties can extend their tourism draw, support regional expansion, and help build Ireland’s economy as a whole.The event, which was hosted in the seat of Ireland’s parliament, highlighted the growing importance of domestic tourism in Ireland’s post-pandemic recovery. Carlow and Kilkenny, as counties with important cultural sights, beautiful territories, and welcoming communities, were identified as important catalysts in the recovery of Irish tourism. They seek increased visitor numbers, promoting hidden gems, and investment in sustainably run tourism assets.The Growing Importance of Regional TourismIreland has long been a popular destination for international tourists, with cities like Dublin, Cork, and Galway attracting millions each year. However, regional tourism, especially in less-explored areas like Carlow and Kilkenny, is increasingly being recognized as an essential part of Ireland’s tourism strategy. The Oireachtas Information Clinic allowed local leaders to voice their perspectives on how to leverage the natural beauty and historical assets of their counties to create a more diversified tourism offering.Carlow, known for its picturesque countryside, historic sites, and vibrant arts scene, is emerging as an attractive destination for travelers seeking a quieter, more authentic Irish experience. The county’s natural landscapes, such as the Blackstairs Mountains and the Barrow River, provide ample opportunities for outdoor activities, including hiking, cycling, and boating. Additionally, Carlow’s historical gems, such as the Carlow County Museum and the beautiful Brownshill Dolmen, are gaining recognition as key attractions.Kilkenny, often referred to as the “Marble City,” is another destination with immense tourism potential. With its well-preserved medieval architecture, including the iconic Kilkenny Castle and St. Canice’s Cathedral, the county offers a unique glimpse into Ireland’s past. Kilkenny is also known for its vibrant arts and crafts scene, with local galleries, artisan shops, and festivals such as the Kilkenny Arts Festival drawing tourists year after year.Government Plans for Tourism Growth in Carlow and KilkennyDuring the clinic, government representatives discussed new initiatives to further develop Carlow and Kilkenny as tourist hubs. Minister of State for Tourism, Culture, Arts, Gaeltacht, Sport and Media, Catherine Martin TD, outlined key aspects of Ireland’s national tourism recovery plan and emphasized the need for region-specific strategies. She noted that Carlow and Kilkenny have tremendous potential, not only as standalone destinations but also as part of a broader regional tourism strategy that includes neighboring counties like Wexford and Waterford.The government has already allocated significant funding to support tourism initiatives in these regions, including investments in infrastructure and marketing. For example, the government’s “Fáilte Ireland” division, which oversees the promotion of Irish tourism, has earmarked funding for the development of new visitor attractions and the enhancement of existing sites in both counties. Furthermore, efforts to improve transport links and accessibility to Carlow and Kilkenny from Dublin and other major cities will be a focus moving forward.Fáilte Ireland also plans to collaborate with local tourism operators and businesses to offer tailored tourism packages that appeal to both international visitors and domestic tourists. By emphasizing the region’s natural beauty, heritage, and cultural offerings, Fáilte Ireland aims to increase the profile of Carlow and Kilkenny as must-visit destinations in Ireland.Sustainable Tourism DevelopmentAnother key topic at the Oireachtas meeting was the growing emphasis on sustainable tourism development. With increasing concerns about the environmental impact of mass tourism, stakeholders in Carlow and Kilkenny discussed how to balance tourism growth with the preservation of their natural and cultural assets. Sustainable tourism practices, such as eco-friendly accommodations, responsible travel experiences, and the protection of heritage sites, were all highlighted as priorities.The government has committed to promoting sustainable tourism through various grants and initiatives that support green tourism ventures. This includes efforts to reduce the carbon footprint of tourism activities, encourage the use of renewable energy in the tourism industry, and promote local food and beverage producers. The aim is to ensure that tourism development in Carlow and Kilkenny benefits both visitors and the local communities while safeguarding the environment for future generations.Enhancing Digital Presence and Global MarketingOne of the most notable aspects of the Oireachtas discussion was the importance of digital marketing in attracting visitors to Carlow and Kilkenny. As the world becomes more interconnected through the internet, showcasing the region’s attractions online has become essential for reaching a global audience. The government, along with local tourism boards, is ramping up efforts to create dynamic and engaging digital campaigns that will spotlight the beauty and history of Carlow and Kilkenny.Minister Catherine Martin emphasized the importance of a strong online presence in promoting the two counties as part of a broader Irish tourism marketing campaign. Through social media, online advertisements, and digital storytelling, both Carlow and Kilkenny will be able to showcase their unique offerings to travelers across the globe. Special focus will be placed on attracting visitors from key markets such as the UK, Europe, and North America.Tourism’s Role in Regional Economic DevelopmentThe meeting underscored the role tourism plays in supporting the local economy in both counties. Beyond the direct impact of tourism on hospitality businesses, restaurants, and retail, the sector also creates jobs in areas such as transportation, event management, and tourism services. Increased visitor numbers will bring more investment to Carlow and Kilkenny, boosting employment and contributing to the overall prosperity of these counties.Both counties will continue to work closely with Fáilte Ireland, local businesses, and community organizations to ensure that the tourism industry’s growth is sustainable and inclusive, benefiting all residents of the region.Looking Ahead: The Future of Carlow and Kilkenny TourismWith its picturesque countryside, historical heritage, and lively cultural and social life, Carlow and Kilkenny are set for a bright future as tourism attractions. The Oireachtas Information Clinic has furnished an important forum for primary stakeholders in common goal- and strategy-setting so that the counties will maintain their status as significant attractions in the tourism sector in Ireland.By emphasizing sustainable development, improving digital marketing campaigns, and utilizing the counties’ cultural richness, Carlow and Kilkenny will certainly entice greater numbers of visitors, aiding wider regional tourism expansion in Ireland.(Source: Ireland Tourism.)«Enjoyed this post? Never miss out on future posts by following us»Tags: Carlow Kilkenny attractions, Carlow Kilkenny tourism plans, Carlow tourism, Ireland travel guide, Irish government tourism initiatives, Irish tourism development, Kilkenny Tourism, Kilkenny tourism development, Oireachtas Information Clinic, Oireachtas meeting, regional tourism Ireland, regional tourism policies, tourism growth Ireland, tourism in Carlow

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