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Home » TOURISM NEWS » Czechia Unites Global Tourism Leaders in a Groundbreaking Forum to Drive Smart Innovation Sustainable Growth and the Future of Travel Monday, June 9, 2025Czechia has firmly positioned itself as a forward-thinking leader in global tourism by hosting the World Tourism Forum 2025 in its capital, Prague—an event that united industry visionaries, policymakers, and innovators from around the world. Through dynamic discussions on artificial intelligence, sustainable practices, and smart destination development, the two-day forum reflected Czechia’s commitment to transforming tourism into a more intelligent, equitable, and future-ready sector. With hands-on workshops, regional study tours, and startup showcases, the event was a powerful demonstration of Czechia’s bold strategy to lead global tourism into a smarter and more sustainable era.Czechia Champions Smart Tourism and Innovation as Prague Hosts the World Tourism Forum 2025As the world grapples with new realities in travel—from technological disruption to the need for sustainable recovery—Czechia has emerged as a leader in reimagining the tourism sector’s future. This was powerfully demonstrated as Prague hosted the World Tourism Forum 2025, an international gathering of industry innovators, policy leaders, and tourism experts.Held at the Prague Congress Centre on May twelfth and thirteenth, the forum brought together voices from across continents to chart a path forward for global tourism. With the support of UN Tourism, the Czech Ministry of Regional Development, and CzechTourism, the event emphasized a dynamic blend of technology, sustainability, regional tourism promotion, and education—all under the theme of building a smarter, more resilient tourism economy.A Global Platform for Tourism TransformationThe World Tourism Forum 2025 marked a significant moment not just for Czechia but for the global tourism community. After several turbulent years shaped by the pandemic, climate urgency, and digital disruption, the event offered a platform for collaboration and visionary thinking.Attendees included ministers of tourism, travel CEOs, academics, urban planners, startup founders, and digital innovators—all converging on Prague to share ideas, discuss challenges, and present future-focused strategies.The opening ceremony underscored the role of cross-border partnerships in driving the industry’s recovery and evolution. Czech officials highlighted their goal to position Czechia not only as a tourist destination but also as a hub of innovation and responsible travel leadership.Innovation and AI Take Center StageA defining theme of the forum was technology’s expanding role in the travel experience. Sessions on the first day covered the emergence of artificial intelligence in tourism operations, such as AI-powered chatbots for bookings, automated customer service systems, and AI-driven personalization for trip planning.While innovation was celebrated, panelists also urged caution. Conversations addressed the ethical use of AI, its impact on jobs, and the need for global guidelines to ensure fair use. Legal experts weighed in on data privacy, accountability, and transparency in AI applications.The day also spotlighted entrepreneurship with a startup pitch competition. Promising ventures presented AI tools for immersive travel, carbon offset platforms, and blockchain solutions for travel identity verification. Judges awarded the most impactful ideas with mentoring packages and pilot testing support through CzechTourism’s accelerator initiative.Sustainability and Regional DevelopmentSustainability emerged as another dominant thread, interwoven into discussions and workshops throughout the second day. As travel rebounds globally, speakers emphasized the need to balance demand with responsible destination management.Interactive workshops explored how big data and digital tools can help cities and regions manage tourist flows, protect heritage sites, and optimize infrastructure investments. Examples from across Europe and Asia were presented, showcasing successful smart tourism models that Czechia aims to adapt.Speakers from Czech regions presented case studies of local initiatives that align economic growth with environmental stewardship—especially in rural and cultural destinations beyond Prague.Experiencing Czechia Beyond the CapitalTo illustrate its commitment to decentralizing tourism, Czechia arranged site visits for international delegates to three destinations: Kladruby nad Labem, Plzeň, and Kutná Hora.These excursions highlighted the diversity of the country’s tourism offerings—from UNESCO-listed historical towns to equestrian culture and industrial heritage. Delegates witnessed how local communities are embracing innovation and authenticity while maintaining ecological and cultural integrity.For many, these tours served as a powerful reminder that tourism’s future lies in community engagement, regional inclusion, and storytelling.Czechia hosted the World Tourism Forum 2025 in Prague to showcase its bold commitment to innovation, sustainability, and smart travel, positioning itself as a global leader in shaping the future of tourism.Czechia’s Growing Influence on the Global Travel MapHosting the World Tourism Forum was more than a symbolic gesture for Czechia—it was a declaration of intent. The nation positioned itself as a thought leader for the next generation of travel—a generation defined by technology, sustainability, equity, and creativity.In her closing remarks, a CzechTourism spokesperson noted, “The future of tourism will not be built by chance, but by design. And Czechia is proud to be one of the architects.”As the curtains closed on the two-day event, attendees left not only with new insights but with a clear sense that Prague had delivered more than a conference. It had provided a visionary blueprint—a glimpse into what the tourism industry can become when collaboration, innovation, and care for communities lead the way.Tags: AI in Tourism, Czechia, czechtourism, Prague, smart tourism, sustainable travel, Tourism Innovation, Tourism news, Travel News, travel technology, World Tourism Forum 2025
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