≡-Fremantle Wins The Australia’s Top Tourism Town Award for This Year, Celebrated for its Heritage, Maritime Charm, and Culinary Excellence – Viral of Today

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September 4, 2025At a high-profile national awards ceremony on Wednesday morning, Fremantle was the winner of Australia’s Top Tourism Town. Fremantle, the harbour town, beat the other destinations that were in competition from around the nation, including last year’s champion, Devonport, Tasmania, for the top prize. The charm of Fremantle, its maritime nature, and its quirky cultural vibe made it the easy winner for the judges, which was a key milestone in the marketing of the town.Fremantle’s Eclectic Charm and Vibrant Old Town RecognizedFremantle was celebrated for its “vibrant Old Town”, known for its rich maritime history and eclectic charm. The town’s combination of historic buildings, artistic vibes, and world-class food and wine drew praise from both the judges and visitors alike. Fremantle’s food scene is particularly noteworthy, offering an array of local delicacies, fresh seafood, and renowned wine regions, making it a must-visit destination for gastronomy enthusiasts.A Testament to the People of Fremantle: Mayor’s Words on the WinIn an emotional moment during the awards ceremony, Fremantle Mayor Hannah Fitzhardinge accepted the prize on behalf of the city. She acknowledged that the town’s victory was a direct reflection of the spirit of its people and the warmth they bring to every visitor. According to Mayor Fitzhardinge, Fremantle’s uniqueness and charm lie in the stories it shares with its visitors, creating a memorable experience for all who visit.Her sentiments were echoed by Tourism Council WA Chief Executive Officer Evan Hall, who praised Fremantle’s status as Western Australia’s cultural heart and historic port city. The town’s maritime heritage, art scene, and welcoming atmosphere continue to attract tourists from around the world.Tourism Growth and Opportunities for FremantleFremantle has long been a popular tourist destination, attracting 1 million day-trip visitors and around 500,000 domestic overnight visitors each year. Mayor Fitzhardinge expressed excitement about how this award would enable Fremantle to expand its tourism efforts, particularly by tapping into interstate and international markets. With the growing interest in international travel post-pandemic, Fremantle is strategically positioned to capture a larger share of the global tourism market.The mayor also highlighted the new hotel developments in Fremantle, which will offer additional accommodation options for tourists and ensure the town’s ability to cater to growing demand. These developments, along with the award, signal a bright future for Fremantle as a global tourism destination.Fremantle’s Journey to the Top: Winning the Western Australian AwardBefore being crowned Australia’s Top Tourism Town, Fremantle first secured the Western Australian tourism award in May 2025. The town triumphed over other local competitors like Geraldton and Collie, securing its place as the top tourism destination in the state. This victory gave Fremantle the momentum it needed to compete on the national stage, culminating in its national award win.The Role of Tourism in Fremantle’s Economic and Cultural GrowthTourism has long been an important economic pillar for Fremantle. Its historic significance as a port city and its strong presence in the cultural landscape of Western Australia have made it a key destination for both local and international tourists. The tourism industry in Fremantle supports thousands of local jobs, from hotel staff and restaurant workers to tour guides and cultural organizations. This growth helps sustain the community and creates a strong economic foundation for future generations.Fremantle Inspires Other Western Australian DestinationsFremantle’s recognition is not only a win for the town but also for the broader Western Australia region. As one of the state’s most visited cities, Fremantle’s success has sparked interest in other regional areas. Kalbarri and Exmouth were also finalists in their respective categories, Tiny Tourism Town and Small Tourism Town. These nominations highlight the increasing diversity of tourism across the region, where smaller towns are beginning to attract more attention from tourists looking for authentic and less crowded experiences.The success of Fremantle will also inspire neighboring Western Australian towns to develop their tourism offerings and compete for recognition in future tourism awards.Tourism Beyond Football: Fremantle as a Year-Round DestinationFremantle’s success is not just about tourism during peak seasons; it highlights the year-round appeal of the city. The combination of cultural festivals, historic sites, and a vibrant food scene makes Fremantle a destination for visitors all year long. The tourism industry in Fremantle has demonstrated that with strategic planning, community involvement, and strong marketing, cities of all sizes can become leading global destinations.Looking Ahead: Fremantle’s Tourism Vision for the FutureThe future of Fremantle’s tourism industry looks promising. With its national award win in hand, the town is set to build on this recognition to expand its tourism offerings and attract more international visitors. Through continued development of its infrastructure, accommodation options, and tourism experiences, Fremantle is positioning itself as a must-visit destination for tourists seeking a combination of culture, nature, and history.As Western Australia continues to develop and promote its tourism potential, Fremantle will remain a key player in the region’s tourism ecosystem. By embracing sustainable tourism practices, community engagement, and innovative events, Fremantle’s tourism industry will continue to thrive and evolve, offering unforgettable experiences for travelers from all over the world.Australia’s Long-Term Tourism Goals: Boosting International Arrivals and Economic GrowthAustralia aims to significantly increase international tourist arrivals as part of its broader tourism strategy. The government is committed to achieving $56 billion in international receipts by 2030. With continued investment in infrastructure, marketing, and sustainable tourism practices, Australia is positioning itself as a global tourism leader.Australia’s long-term tourism goals also emphasize the importance of sustainability. The country is focusing on responsible tourism practices to balance economic growth with environmental conservation. Eco-tourism, sustainable travel infrastructure, and local community involvement will play key roles in ensuring that tourism growth benefits both tourists and local economies.Fremantle Leads the Way for Tourism in Western AustraliaFremantle’s win for Australia’s Top Tourism Town is proof of the vibrancy of its culture, depth of its history, and rise of tourism in the town. The town’s dedication to sustainable tourism and community engagement guarantees that its triumph will come not just to the benefit of local businesses but also promote regional tourism development in Western Australia. With this acknowledgement, Fremantle has solidly established itself as one of Australia’s foremost tourist and cultural destinations, and its future in the country’s tourism scene shines brighter than ever.

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