≡-G Wellness and Wyndham Hotels Drive New Growth in Gambian Tourism with Coastal Ramada Resort Designed for Luxury and Wellness Travel – Viral of Today

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Home » HOTEL NEWS » G Wellness and Wyndham Hotels Drive New Growth in Gambian Tourism with Coastal Ramada Resort Designed for Luxury and Wellness Travel Thursday, June 19, 2025In a bold move to elevate The Gambia’s tourism appeal, G Wellness Company Limited, a subsidiary of MP Trading Group, has signed a strategic partnership with Wyndham Hotels & Resorts, the world’s largest hotel franchising company. The result of this collaboration will be the debut of The Gambia’s first internationally branded resort, to be operated under the globally acclaimed Ramada by Wyndham brand.This partnership ushers in a new chapter for The Gambia’s hospitality landscape. It reinforces the country’s ambitions to position itself as a dynamic and competitive tourism destination in West Africa, capable of offering international standards of comfort, service, and experience. The venture not only strengthens the country’s accommodation portfolio but also signals a clear intent to attract a wider and more diverse global travel audience.A Transformative Moment for Gambian TourismThe Gambia, a narrow strip of land stretching along the Gambia River, may be the smallest country on mainland Africa, but it boasts immense potential. With its golden beaches, warm climate, rich history, and cultural diversity, The Gambia has carved a growing niche for itself in Africa’s tourism market. In 2019 alone, the country welcomed over 620,000 international visitors, thanks to sustained efforts by the government and private sector to invest in travel infrastructure and improve visitor experiences.Today, tourism is one of the country’s leading economic drivers, with continuous expansion in accommodations, transportation, and eco-tourism ventures. This latest development aligns with the government’s ongoing strategy to introduce high-end offerings that appeal to premium travelers, business tourists, and long-haul vacationers seeking unique destinations that blend cultural charm with modern amenities.A Prime Coastal Location in KotuThe Ramada Resort by Wyndham Banjul will be built in Kotu, a bustling coastal enclave that enjoys a strong reputation as a favored destination for beach holidays, vibrant street life, and local crafts. Known for its welcoming community and stunning Atlantic Ocean views, Kotu has long attracted European travelers and eco-tourists seeking relaxation and cultural immersion.The resort will sit just 22 kilometers from Banjul International Airport, offering convenience for international arrivals, and only 15 kilometers from Banjul city center, making it easily accessible for both tourists and business visitors. Its location strikes the perfect balance between tranquility and connectivity.World-Class Amenities to Redefine the Stay ExperienceThe Ramada Resort by Wyndham Banjul is being designed to meet the expectations of global travelers. The property will feature 65 modern and elegantly styled guest rooms, each offering a curated blend of comfort and functionality. These rooms will reflect international design aesthetics while embracing subtle elements of Gambian culture.Guests will enjoy an all-day dining restaurant serving both local and international cuisine, a lounge bar perfect for evening relaxation, and a spectacular ocean-view swimming pool that enhances the resort’s coastal appeal. The resort’s amenities will offer more than just comfort—they will offer an immersive experience that celebrates the beauty of its surroundings.Understanding the evolving preferences of today’s travelers, the property will also house a dedicated wellness spa offering therapeutic treatments and wellness programs aimed at rejuvenation and holistic health. Additionally, the resort will include business-friendly amenities such as meeting and event spaces, catering to the needs of corporate guests and event organizers looking for venues that combine professionalism with scenic elegance.A Strategic Investment in The Gambia’s FutureFor G Wellness Company Limited, this venture reflects a long-term commitment to reshaping The Gambia’s hospitality offerings by introducing world-class standards and creating new opportunities for economic growth. The partnership with Wyndham Hotels & Resorts represents a powerful fusion of local knowledge and global branding expertise.Wyndham Hotels & Resorts, which manages a portfolio of over 9,000 hotels across more than 95 countries, sees The Gambia as a high-potential market. The company’s expansion into Banjul reflects confidence in the country’s growing demand for upscale hospitality offerings and positions the Ramada brand as a key player in West Africa’s tourism future.This development will not only bring new levels of service excellence to the country but also generate local employment, stimulate skills development, and enhance supply chain linkages. In doing so, it will contribute to the broader socio-economic upliftment of the community.Elevating The Gambia on the World Tourism MapThe launch of an internationally recognized brand like Ramada by Wyndham is expected to draw attention from global travelers who seek familiar hospitality names in emerging destinations. As global travel resumes and diversifies, The Gambia stands to benefit from increased visibility and traveler confidence.International tourists are increasingly drawn to destinations that combine authenticity, cultural richness, and reliable infrastructure. With this new resort, The Gambia aims to meet and exceed those expectations. By blending the warm hospitality the country is known for with the consistency and comfort of a global brand, the Ramada Resort by Wyndham Banjul will set a new standard in the region.This move also aligns with global travel trends where emerging destinations are gaining traction among millennial and Gen Z travelers who seek unique and off-the-beaten-path experiences—especially when paired with trustworthy, high-quality accommodations.A New Era for Gambian HospitalityAs The Gambia charts its course toward becoming a leading destination in West Africa, the upcoming Ramada Resort in Kotu stands as a symbol of progress, vision, and international collaboration. It signifies more than a new hotel—it represents the future of Gambian tourism, built on innovation, quality, and cross-border partnership.When completed, this property will serve as both a comfortable sanctuary for global guests and a catalyst for deeper investment in the nation’s hospitality and tourism sector. The world is watching as The Gambia prepares to welcome them—not just with open arms, but with world-class experiences and world-renowned hospitality.

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