≡-GoPro And Tourism Ireland Team Up To Showcase Epic Adventure Experiences Across Ireland – Viral of Today

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Thursday, July 10, 2025Tourism Ireland has just released an exciting new collaboration with GoPro to showcase Ireland as the ultimate destination for thrill-seekers. The collaboration will showcase the republic’s natural beauty and adrenaline-rich activities to millions of potential tourists the world over. The initiative, which was launched in May 2024, is to run throughout the year and has already wowed American viewers with an estimated 50-million-view count.Traveling Ireland with GoPro in MindThe GoPro collaboration involves seven of its top ambassadors road-tripping in Ireland to shoot beautiful imagery with GoPro equipment. The ambassadors drove to some of Ireland’s most legendary landscapes, from the urban cities of Dublin to the Wild Atlantic Way’s wild coastlines to the landscapes of Northern Ireland. The gorgeous images are now being shared on the GoPro’s extensive social media platforms, including Instagram and YouTube, where the collective following is 32 million individuals worldwide.Among the GoPro representatives in the campaign are Susi Vidal, Connor Trimble, Will Strathmann, Paige Tingey, Paddy Mack, Harry McNulty, and Marissa Meizz. Together, they promote their material to over 3 million Instagram users, allowing millions of fans to see the adventure tourism of Ireland in real time.The campaign is aimed at satisfying the growing interest in active, outdoor experiences to attract adventurous tourists. By portraying Ireland’s stunning landscapes, cultural life, and adrenaline experiences, Tourism Ireland aims to appeal to travelers looking for the beyond-the-usual holiday experience.A Global Online AudienceThe partnership brings GoPro’s global brand recognition together with Tourism Ireland’s global reach to provide an end-to-end experience in marketing. The footage shot by GoPro’s network of global ambassadors will be shared not only on their individual social media accounts but also in GoPro’s sites, including the GoPro website, GoPro’s Instagram, and GoPro’s YouTube. The material will also be shared on pages run by Tourism Ireland, including Instagram, YouTube, Facebook, and at the Ireland.com website.In as much as the campaign targets the whole world, specifically the North American market, the initiative will generate 50 million opportunities to see (OTS) and mainly target the U.S. market. The combined initiative works to promote Ireland as a tourism destination alongside its emerging position as one of the worlds’ premier centers for adventure tourism.Advertising Ireland’s Adventure TravelAlison Metcalfe, North American Head of Tourism Ireland, was positive about the partnership, saying, “Tourism Ireland is thrilled to collaborate with GoPro to showcase Ireland as the must-see destination for adventure travel. We’re interested in attracting passionate, adventurous travelers who are forever on the hunt for the next destination. Ireland’s stunning natural environment, strong cultural heritage, and cosmopolitan cities offer an endless array of outdoor experiences to be discovered.”As part of this collaboration, Tourism Ireland aims to appeal to the general enthusiast for adventure tourism—whether hiking the Cliffs of Moher, surfing Ireland’s Atlantic coast, visiting the historic castles, or sampling Ireland’s dance and music heritage.GoPro’s Role in Ireland’s PromotionKelly Baker, GoPro Senior Director of Global Communications and Influencer Marketing, explained the relationship between the two brands:“The island of Ireland over-delivered in every way—stunning landscapes, jaw-dropping castles, and the friendliest locals. We can’t wait for the world to experience Ireland through the GoPro lens and the eyes of our creators.”The special capacity of GoPro to produce high-definition, immersive content perfectly aligns with the objective of promoting the country in its most adventurous way by Tourism Ireland. The partnership reinforces GoPro’s mission to deliver creators to bucket-list locations, allowing travelers to experience the beauty of the country in the most memorable way.Cultural Activities and Community InteractionAs the activities and outdoor adventure come first, the advertising campaign also touts the cultural immersion for tourists traveling to Ireland. From the vibrancy of the cities in Dublin to the quieter, serene atmosphere of the countryside, tourists are encouraged to experience the landscapes along with the hospitality of the Irish people.In addition, to advance the campaign, special “Adventure Included” package holidays have been launched by Tourism Ireland. The packages highlight the various opportunities for adventure tourism such as Dublin city’s fabled streets to explore, watersports along the coast, and hillwalking in the picturesque countryside.Tourism Development in IrelandIn 2024, overseas visitor spending rose by over 10% from the previous year, and €7 billion was injected in the Irish economy from tourism. Ireland is set to reap the rewards of the swing in the world’s demand for travel, with the world turning to Ireland to meet more overseas tourists visiting for outdoor, adventurous breaks. The online campaign by Tourism Ireland also features the rising trend of traveling in the post-pandemic world.A Bright Future for Ireland’s TourismSectorAs the campaign is launched throughout the next twelve months, GoPro and Tourism Ireland expect higher tourism numbers and renewed global interest in Ireland as the premier destination for adventure tourism. The collaboration reflects Ireland’s continuation of being the globe’s premier destination for experience-based, sustainable, and immersive travel. As per Kelly Baker, “GoPro is working with Tourism Ireland to promote the wonderful experiences available to travelers. Together, we’re encouraging travelers around the globe to experience Ireland by means of memorable experiences.”

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