≡-Hồ Chí Minh City Launches Bold 2025 Summer Tourism Campaign, Merging Culture And Cuisine To Become The Ultimate Global Destination – Viral of Today
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Home » Latest Travel News of Vietnam » Hồ Chí Minh City Launches Bold 2025 Summer Tourism Campaign, Merging Culture And Cuisine To Become The Ultimate Global Destination Friday, July 4, 2025Hồ Chí Minh City’s Department of Tourism has officially launched its 2025 summer tourism program, offering a captivating mix of cultural and culinary events aimed at enhancing the city’s reputation as a vibrant, inclusive, and diverse destination. With a rich blend of experiences, the city is positioning itself as a must-visit location for both local and international travelers, focusing on the intersection of culture, cuisine, and creativity.One of the most exciting elements of the program is the “Find Your Flavour” food tour, which will run from July to August. This food-centric initiative aims to become a signature event for the summer season. By combining interactive elements such as food passports, games, and videos, the program offers an immersive culinary experience. Participants can embark on a city-wide tour, sampling dishes that showcase Hồ Chí Minh City’s diverse culinary heritage. The tour also includes all-in-one culinary city experiences in collaboration with local restaurants and travel agencies, creating a dynamic partnership that brings the best flavors of the city to the forefront.“Find Your Flavour” is more than just a food tour. It’s an invitation to explore the city’s food scene in a meaningful way, emphasizing the importance of local ingredients and authentic recipes. Visitors will have the chance to experience traditional Vietnamese dishes, as well as contemporary takes on regional specialties, giving them a comprehensive view of the city’s evolving food culture.In tandem with the food tour, the program also introduces “The Essence Shines,” a revolutionary art performance that blends technology with creativity. This multi-sensory event, created in partnership with the Department of Culture and Sports, incorporates video art, light displays, sound, and motion to tell the story of Hồ Chí Minh City’s cultural and artistic evolution over the last five decades. The program not only celebrates the city’s history but also invites guests to engage with art in an interactive way.“The Essence Shines” will feature a series of creative side events, including comic creation contests, digital art exhibitions that celebrate Hồ Chí Minh City’s rich history, and children’s painting workshops. These activities encourage visitors to connect with the city’s culture through both traditional and modern art forms. The weekend art playgrounds add another layer of interactivity, giving participants of all ages the chance to engage in hands-on art experiences that encourage learning and creativity.This unique blend of traditional art and modern technology underscores Hồ Chí Minh City’s emerging status as a vibrant center of creativity. It also positions the city as a place where culture is shared in an accessible, engaging way, particularly with younger audiences who are increasingly interested in blending digital media with cultural exploration.The global appeal of Hồ Chí Minh City is undeniable. Recently, the digital travel platform Agoda ranked it as the top destination for short getaways in Vietnam. With its energetic nightlife, bustling street food scene, and growing array of cultural offerings, the city has earned the moniker of “the city that never sleeps.” The dynamic combination of food, culture, and entertainment makes it an ideal destination for quick trips that provide both excitement and relaxation.Agoda’s Director in Vietnam, Vũ Ngọc Lâm, emphasized how short trips are a key trend in the region. They provide an excellent opportunity for travelers to explore both well-known landmarks and lesser-known attractions. Thanks to Vietnam’s diverse landscapes and excellent intercity connectivity, visitors can enjoy a variety of experiences in both the major urban centers and more remote destinations, all within a short travel window.According to Hồ Chí Minh City’s Department of Tourism, the city welcomed nearly 1.64 million international visitors in the first quarter of 2025, marking an impressive 18.2% increase compared to the same period in 2024. Domestic tourism also saw growth, with over 8.57 million local tourists visiting the city, reflecting a 6.3% year-on-year increase. These numbers are a testament to the city’s increasing attractiveness as both a cultural and leisure destination.In terms of revenue, Hồ Chí Minh City has seen a substantial boost in its tourism sector. Tourism revenue surged by 26.7% year-on-year, reaching VNĐ56.66 trillion (approximately US$2.21 billion). This remarkable increase represents 21.8% of the city’s tourism revenue target for 2025, signaling a promising outlook for the sector’s continued growth.As the city continues to expand its tourism offerings and host innovative events like the “Find Your Flavour” food tour and “The Essence Shines” art performance, Hồ Chí Minh City is firmly establishing itself as a dynamic, must-visit destination for travelers seeking both culture and adventure.In conclusion, Hồ Chí Minh City’s 2025 summer tourism campaign showcases the city’s vibrant blend of culture and cuisine, solidifying its status as a premier global destination. With a focus on innovative, culturally immersive experiences and diverse culinary offerings, the city is poised to attract travelers from all over the world, highlighting its unique charm and dynamic appeal. As the city embraces its rich heritage while embracing modern tourism trends, Hồ Chí Minh City is set to captivate and engage a global audience in the summer of 2025 and beyond.«Enjoyed this post? Never miss out on future posts by following us»Tags: city tourism, cultural events, cultural experiences, global travelers, Hồ Chí Minh City tourism, Latest Travel News of Vietnam, Saigon tourism, Summer Events, Tourism news, Travel News, Vietnam Travel news, Vietnamese Cuisine, Vietnamese tourism
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