≡-Hong Kong Tourism Board Unveils a Fusion of Art and Heritage at Art Basel in Basel 2025 with Phoebe Hui’s ‘Under the Moonlight’ Installation – Viral of Today
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Home » Hong Kong News » Hong Kong Tourism Board Unveils a Fusion of Art and Heritage at Art Basel in Basel 2025 with Phoebe Hui’s ‘Under the Moonlight’ Installation Thursday, June 19, 2025The Hong Kong Tourism Board is set to make a striking debut at Art Basel in Basel 2025, showcasing a unique blend of art and heritage. As part of its groundbreaking activation, the board will unveil Phoebe Hui’s Under the Moonlight installation, offering visitors an immersive experience that celebrates Hong Kong’s rich cultural legacy and modern artistic innovation. This captivating installation, coupled with the vibrant atmosphere of the Hong Kong Bar, brings to life the city’s dynamic fusion of tradition and contemporary creativity, making it a must-see at this prestigious global art event.The Hong Kong Tourism Board (HKTB) is thrilled to announce a landmark activation at Art Basel in Basel 2025, set to run from June 19 to 22. For this special event, HKTB has teamed up with renowned Hong Kong artist Phoebe Hui, who will unveil her latest installation, Under the Moonlight. This collaboration marks the first time HKTB is presenting Hong Kong’s dynamic cultural offerings at Art Basel’s prestigious flagship fair. As part of a groundbreaking three-year global partnership with the brand, this immersive experience aims to showcase the vibrant energy, creativity, and cultural depth of Hong Kong to art lovers worldwide.Immersing Visitors in Hong Kong’s Heritage: A Flavorful JourneyThe Hong Kong Bar at Art Basel will transport guests to the bustling atmosphere of Hong Kong’s Old Town Central, renowned for its cultural heritage and lively street scenes. The bar’s signature cocktail, the Yuen Yeung Martini, draws inspiration from a beloved local drink that blends Hong Kong-style milk tea with coffee. This creative cocktail pairs vodka with the rich flavors of milk tea, providing an energizing refreshment for visitors. Alongside this unique drink, the bar will offer a menu of curated cocktails and snacks that celebrate Hong Kong’s diverse culinary traditions, providing guests with a sensory experience that combines the city’s distinctive tastes with its rich urban identity.The design of the Hong Kong Bar reflects the vibrant spirit of Old Town Central, specifically taking cues from the Central Market. Central Market, the first indoor market in Hong Kong, has long been an integral part of the city’s daily life, brimming with lively food stalls and a wide range of shops that capture the city’s dynamic energy. The market has recently undergone revitalization, blending its historical roots with modern updates, making it a perfect symbol of Hong Kong’s continuous evolution. HKTB’s Hong Kong Bar at Art Basel will bring this iconic landmark’s architectural charm to life, creating a space where visitors can immerse themselves in both the heritage and contemporary vibrancy of Hong Kong. Through this experience, Art Basel attendees will be able to connect with the cultural heartbeat of Hong Kong in a truly engaging and interactive setting.Hong Kong’s Artistic Expression: Phoebe Hui’s Under the MoonlightLocal artist Phoebe Hui will bring an additional layer of artistry to the bar with her new installation, Under the Moonlight. Hui’s work delves into the relationship between technology and human perception, exploring themes of reality and transformation. Through the use of machine learning and technology, Hui reinterprets the moon’s phases, drawing parallels to Hong Kong’s ever-changing urban landscape. In Chinese culture, the moon symbolizes purity, immortality, femininity, and success, imbuing the installation with profound beauty and significance. The piece evokes the essence of Hong Kong’s nocturnal energy, with the moon’s shifting cycles symbolizing the city’s constant growth, adaptation, and resilience.Hui’s installation is designed to add an evocative ambiance to the Hong Kong Bar, inviting visitors to reflect on the profound cultural significance of the moon while experiencing the city’s vibrant artistic rhythms. The installation will not only enhance the bar’s setting but also offer a meditative space for guests to contemplate the dynamic pulse of the city, which thrives on its ability to embrace both tradition and innovation.A Global Stage for Hong Kong’s Cultural NarrativeHKTB’s participation in Art Basel represents a significant step in positioning Hong Kong as a leading global hub for arts and culture. By partnering with Art Basel, HKTB is able to reach a global audience of art enthusiasts, collectors, and creatives, showcasing Hong Kong as a city that lives at the crossroads of heritage and modernity. This event offers a unique platform for cultural exchange, inviting attendees to rediscover Hong Kong’s energy, creativity, and artistic spirit.The Hong Kong Bar at Art Basel in Basel is more than just a showcase of food and drinks; it is an experience that embodies the spirit of a city that celebrates both the past and the present. From its historical influences to its modern-day vitality, Hong Kong continues to captivate visitors with its dynamic blend of cultural richness, culinary excellence, and cutting-edge artistry.The Hong Kong Tourism Board will unveil Phoebe Hui’s Under the Moonlight installation at Art Basel in Basel 2025, blending Hong Kong’s rich cultural heritage with modern artistic innovation.Event DetailsLocation:Hall 2.2, Messe Basel, Messeplatz 10, 4058 Basel, SwitzerlandOperating Hours:VIP Days: June 17-18, 11:00 AM – 8:00 PMPublic Days: June 19-22, 11:00 AM – 7:00 PMThe Hong Kong Tourism Board’s participation in Art Basel in Basel highlights the city’s steadfast dedication to the arts and its efforts to build global cultural ties. This event provides a remarkable chance for attendees to immerse themselves in the rich cultural energy and innovative spirit that characterize Hong Kong, solidifying its reputation as a leading global cultural hub.
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