≡-Hong Kong Unveils Exciting Summer Viva Campaign with Exclusive Deals and Unbeatable Offers – Viral of Today

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Home » TOURISM NEWS » Hong Kong Unveils Exciting Summer Viva Campaign with Exclusive Deals and Unbeatable Offers Sunday, June 22, 2025Hong Kong has launched a vibrant campaign to boost tourism and local spending this summer, and it’s packed with amazing offers! The Hong Kong Summer Viva initiative, spearheaded by the Hong Kong Tourism Board, aims to give both locals and tourists an unforgettable experience through a series of enticing deals on a wide variety of goods and services. From theme parks to transport perks, this summer event is packed with exciting opportunities to explore Hong Kong.What is the Hong Kong Summer Viva Campaign?The Hong Kong Summer Viva campaign is an exciting promotional event designed to stimulate spending among both tourists and locals during the summer. The campaign is a collaborative effort between the Hong Kong Tourism Board and over 150 partners, including key theme park operators, hotels, restaurants, transport providers, and retailers. The goal is to create attractive offers that make Hong Kong an even more appealing destination during the busy summer months.The campaign also reflects the Tourism Board’s evolving approach, which focuses on extending the duration of visitor stays and improving the overall quality of visits. Instead of only targeting high arrival numbers, the initiative combines various attractions, events, and experiences to form unique, memorable itineraries for tourists.Exclusive Offers for International VisitorsOne of the main draws of the Hong Kong Summer Viva campaign is the exclusive deals available to international visitors. These deals are available on a first-come, first-served basis, ensuring that those who act fast can enjoy special privileges. Some of the top offers include:Complimentary Early Park Entry Passes at Hong Kong Disneyland Resort: As part of its 20th anniversary celebrations, Disneyland is offering complimentary early entry passes. These will be available to 50 lucky guests per day, providing them access to the park one hour before opening. These passes will be distributed between June 28 and August 31, with collection dates on June 23 and July 23.Ocean Park Coupons & Panda-Themed Luggage Tags: Visitors to Ocean Park can enjoy special discounts and take home unique panda-themed luggage tags, adding a fun souvenir element to their trip.Round-Trip Tickets for the Peak Tram: 1,000 complimentary round-trip tickets are available for the iconic Peak Tram, which includes access to the Sky Terrace 428 for panoramic views of Hong Kong.MTR Airport Express Deal: A buy-one, get-one-free offer is available for adult single-journey tickets on the MTR Corporation’s Airport Express, making it more affordable for tourists to travel from the airport to the city.Special Offers for Locals and Tourists AlikeIn addition to deals exclusively for tourists, the Hong Kong Summer Viva campaign also caters to local residents with a variety of exciting offers. Around 70 buy-one, get-one-free promotions are available, allowing both locals and tourists to save on dining and other services. Some of the highlights include:Hotel and Dining Deals: The Harbour Plaza 8 Degrees offers a buy-one, get-one-free deal on lunch and dinner buffets. Similarly, the Fullerton Ocean Park and Hotel Alexandra are offering free extra nights with bookings, making it an excellent time for a staycation or family getaway.Retail Offers: Popular retailers like Bossini are offering a free T-shirt with the purchase of select items, while health brand Eu Yan Sang has a similar promotion on selected capsules.Dining on the Harbour: Dining enthusiasts can enjoy dinner buffets aboard the Harbour Cruise Bauhinia, a scenic dining experience on Victoria Harbour, with buy-one, get-one-free offers.How to Access the OffersTourists can easily access the exciting deals by visiting the Hong Kong Summer Viva page on the Hong Kong Tourism Board’s “Discover Hong Kong” website. To claim offers, visitors may need to register for an account with their mobile numbers. International visitors are encouraged to use their non-local phone numbers during registration.Once registered, users can log in and select the offers they wish to redeem, which will be stored in their personal account wallets for easy access. Keep in mind that each merchant may have specific redemption rules, and these details will be outlined on the terms and conditions page.Behind the Campaign: A Strategic Vision for the FutureThe Hong Kong Summer Viva campaign is part of a broader strategy by the Hong Kong Tourism Board to extend the average length of visitor stays in the city. The current average stay is just 3.2 nights, and the Tourism Board is focused on making visits more meaningful and immersive by offering unique, packaged experiences.Peter Lam Kin-ngok, the new Chairman of the Tourism Board, has emphasized that Hong Kong must evolve beyond its traditional reputation as a food and shopping hub. By focusing on family-friendly experiences and business tourism, the city aims to cater to a more diverse audience.ConclusionThe Hong Kong Summer Viva campaign is a fantastic opportunity for both tourists and locals to enjoy the best of Hong Kong this summer. With exclusive deals ranging from theme park offers to dining experiences and retail discounts, there’s something for everyone. Whether you’re planning a family vacation or a short getaway, this campaign has something for every type of traveler.

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