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Home » TOURISM NEWS » India, Malaysia, Indonesia, Bangladesh, Saudi Arabi, the UAE, Turkey, Egypt, Brunei and Qatar Spark Unprecedented Growth in Hanoi’s Rise as a Leading Global Destination for Halal Tourism and Muslim-Friendly Travel Experiences Monday, June 9, 2025Driven by rising outbound travel from Muslim-majority nations such as India, Malaysia, Indonesia, Bangladesh, Saudi Arabia, the UAE, Turkey, Egypt, Brunei, and Qatar, Hanoi is rapidly positioning itself as a premier destination for Halal tourism. With a growing demand for Muslim-friendly experiences, culturally respectful services, and Halal-certified amenities, the Vietnamese capital is seizing the opportunity to cater to a market projected to exceed three hundred billion US dollars by 2026—making inclusivity a core pillar of its tourism expansion strategy.Hanoi Accelerates Ambitions to Become a Global Halal Tourism LeaderAs the global travel industry diversifies to meet the needs of different cultural and religious groups, one sector showing exponential growth is Halal tourism. Valued at over two hundred billion US dollars in 2023 and expected to surpass three hundred billion US dollars by 2026, this market presents immense opportunity for destinations willing to invest in inclusivity and religious compliance. In Southeast Asia, Vietnam—led by its capital, Hanoi—is stepping forward to claim a place on the global Halal tourism map.With more than two point two billion Muslims worldwide and fifty-seven member countries in the Organisation of Islamic Cooperation (OIC), the demand for Muslim-friendly travel is more than just a niche trend—it’s a megamarket waiting to be tapped. Recognizing the potential, Vietnam’s Prime Minister Pham Minh Chinh has publicly endorsed a national strategy to become a trusted destination for Halal travelers. The ambition: transform Vietnam into a Halal tourism hub through policy support, private sector innovation, and cultural integration.Hanoi’s Strategic Position in Halal Tourism DevelopmentHanoi, as Vietnam’s political, cultural, and tourism capital, is taking decisive steps to lead this initiative. The city has witnessed a steady increase in international arrivals from Muslim-majority countries over recent years. In 2024, approximately six hundred fifty thousand travelers from India, Malaysia, Indonesia, Bangladesh, Saudi Arabia, the UAE, Turkey, Egypt, Brunei, and Qatar visited Hanoi—making up fifteen percent of the city’s total foreign tourist traffic. This growth trend continued into the first five months of 2025, reinforcing Hanoi’s attractiveness and potential in the Muslim travel segment.While Hanoi is already known for its safety, hospitality, and rich culture, it is now building on these strengths by developing infrastructure and services tailored to Muslim visitors. The Al-Noor Mosque, located on Hang Luoc Street in Hoan Kiem District, serves as the city’s religious and spiritual landmark for Islamic worshippers. Additionally, Hanoi is becoming increasingly recognized for being a female-friendly destination—a key consideration for Muslim families and solo travelers.Hotels and Restaurants Embrace Halal StandardsSeveral major international hotels in Hanoi are now offering Halal-certified services. Properties such as Meliá Hanoi and InterContinental Hanoi Landmark72 meet Halal standards for both accommodation and dining. Meanwhile, upscale brands like JW Marriott, Sofitel Legend Metropole, Grand Mercure, Duparc, and Mövenpick Living West Hanoi have incorporated Halal menu options into their service offerings, accommodating the dietary and religious needs of Muslim guests.The city’s dining scene is also evolving. Popular restaurants such as D’Lions (Le Duan Street) and Khazaana (Ly Thai To Street) serve certified Halal cuisine, catering to the increasing number of international Muslim travelers seeking familiar and compliant dining experiences while exploring Vietnamese culture.Building a Robust Halal Tourism EcosystemNguyen Quy Phuong, Director of the International Relations and Tourism Promotion Department at the Vietnam National Authority of Tourism (VNAT), said that Hanoi’s international visibility and established tourism infrastructure make it a strong candidate for becoming a Halal tourism leader. Echoing this sentiment, Mieu Abbas, Chairman of Halal Vietnam, stated that Hanoi is perfectly positioned to spearhead Vietnam’s Halal movement and develop a high-quality tourism ecosystem built on Islamic principles.While the city’s Halal tourism landscape shows promise, experts emphasize the importance of coordinated action across sectors. Government agencies, tourism boards, businesses, and international partners all have roles to play in building a comprehensive framework that ensures authenticity and trust among Muslim travelers.To support this effort, the Hanoi Department of Tourism recently organized a roundtable on Halal-compliant agri-tourism. Vo Ngoc Han, CEO of Phan Gia Xanh Garden in Khanh Hoa province, shared his success in hosting Muslim tourists at his Halal-certified rural attraction. According to Han, catering to Muslim travelers is not overly complex—provided their cultural and religious needs are understood and respected. He remarked that Halal food is universally acceptable, whereas non-Halal food excludes an entire demographic, making it crucial for destinations to get it right.India, Malaysia, Indonesia, Bangladesh, Saudi Arabia, the UAE, Turkey, Egypt, Brunei, and Qatar are fueling a surge in Muslim travel demand, prompting Hanoi to transform into a top-tier Halal tourism hub. The city is responding with tailored services, Halal-certified facilities, and strategic policies to attract this high-growth market.Policy Initiatives and Future OutlookMieu Abbas has urged the government and industry leaders to develop a dedicated Halal tourism guide, launch regular training programs for hospitality providers, and establish a Halal tourism promotion center. These initiatives, he said, would allow Hanoi to proactively engage with global Muslim markets and attract travelers seeking culturally considerate experiences.Deputy Director of the Hanoi Department of Tourism, Tran Trung Hieu, revealed that the city is drafting targeted policies aimed at making Halal tourism a strategic pillar of its international tourism plan. These policies include financial incentives for businesses, communication campaigns, workforce development programs, and the creation of immersive, experience-based tourism products designed for Muslim travelers.As the Halal tourism industry continues its global ascent, Hanoi’s early efforts to embrace this opportunity demonstrate foresight, adaptability, and a commitment to inclusive growth. With coordinated action and continuous investment, Vietnam’s capital may soon stand as a premier destination for Muslim travelers seeking both cultural discovery and religious comfort.
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