≡-Jeju Island Tourism Explodes This Summer: Surging Visitor Numbers and Big Discounts Await – Viral of Today

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Home » TOURISM NEWS » Jeju Island Tourism Explodes This Summer: Surging Visitor Numbers and Big Discounts Await Tuesday, July 22, 2025By summer arrival Jeju Island, Korea’s most popular vacation haven, is enjoying a dramatic rebound in tourist numbers after a languid first half of 2025. From January 1 up to July 22, 2025, the island saw 7.1 million arrivals based on most recent figures from the Jeju Tourism Association. While numbers were down 5.9% on the previous year, a boost in the numbers of people visiting the country for holiday, as the summer holiday season peaks, suggested the figures would improve.For much of 2025, Jeju struggled to attract visitors. From January to May, the island experienced a series of declines in tourist arrivals, with February seeing a dramatic 18.2% drop and March following suit with a 13.9% decline. April and May continued the downward trend, though at a slower pace, with declines of 7.4% and 1.2%, respectively. These dips were partly attributed to the lingering effects of the controversial “fatty black pork” scandal in April 2024, which saw restaurants serving pork bellies with excessive fat. This controversy caused a wave of dissatisfaction among domestic travelers, contributing to the decline in visitor numbers to Jeju.However, June marked a significant turning point, with Jeju experiencing a slight uptick in visitors. The island saw a 0.7% increase in tourism in June compared to the previous month. July followed suit with a more substantial surge, with visitor numbers rising by 7.4%. This recent positive trend is seen as a promising sign for Jeju’s tourism industry as it heads into the busier months of summer.Jeju’s Summer Surge: Increased Flights and Visitor NumbersThe rise in tourism to Jeju Island during the summer is further reflected in the sharp increase in air traffic. The Korea Airport Corporation (KAC) has projected that between July 25 and August 10, 2025, Jeju will see a record 1.58 million passengers, with a total of 8,697 flights operating during this period—a 4% increase from last year. These numbers underscore the growing demand for travel to Jeju as it becomes one of the most popular summer destinations in South Korea.Several factors are driving this surge in tourist arrivals. One significant reason is the stabilization of South Korea’s domestic political climate, which has boosted consumer confidence and increased domestic travel. Additionally, the Jeju government has been proactive in promoting the island to both local and international tourists. Since June, regional tourism vouchers worth 30,000 won per person have been offered to groups of 15 or more, providing additional incentives for tourists to visit the island.Moreover, Jeju Island is addressing longstanding concerns about overcharging in the tourism sector. In April 2025, the island launched the “Making Jeju Tourism More Cost-Effective” initiative, establishing a price-gouging reporting center to protect tourists from unfair pricing. The immediate effects of this initiative have been visible: weekday hotel rates have dropped below 100,000 won, and the prices of single-serving meals at restaurants have been reduced from 70,000 won to 30,000 won. Even rental prices for beach amenities like parasols and mats have been adjusted, with parasols now available for 20,000 won and beach mats for 30,000 won.These efforts to make Jeju a more affordable and attractive destination for tourists are paying off, with many visitors responding positively to the changes. As the island moves into its busiest months, these initiatives are likely to continue contributing to the rise in tourism.International Visitors Flock to Jeju: A Boost from Foreign DemandThe surge in tourism to Jeju isn’t limited to domestic travelers. International visitors are also contributing to the rising numbers, particularly from neighboring countries such as China and Japan. The growth in international arrivals is partly driven by increased flight connections between Jeju and major cities in these countries, as demand for travel to the island grows.One of the significant contributors to the increase is the hit Netflix drama When Life Gives You Tangerines, which has brought tourists from around the world to Jeju Iron Ore site. Featuring top-billed actors IU and Park Bo-gum, the series has prompted travelers’ interest in the island, with many of them wanting to visit the beautiful locations where the drama was shot. This cultural spike has translated to a 14.2% increase in all international visitors, with July alone jumping by 40% from last year.The rising interest in Jeju among international tourists is a testament to the island’s appeal as both a cultural and scenic destination. With an influx of foreign visitors, Jeju is positioned to continue benefiting from international interest in the years to come.Looking Ahead: A Promising Summer for Jeju’s Tourism IndustryAs Jeju heads into the peak summer season, the island’s tourism sector is poised for a strong recovery. The recent rise in both domestic and international visitors, combined with the government’s efforts to make tourism more affordable, has set the stage for a successful summer. With the political climate stabilizing and promotional efforts yielding positive results, Jeju is well on its way to regaining its position as one of South Korea’s top tourist destinations.In addition to attracting more tourists, the island’s ongoing efforts to address price-gouging and improve the quality of services offered to visitors have strengthened its appeal. These efforts, coupled with the growing interest from international travelers, make Jeju’s tourism outlook for the summer and beyond increasingly optimistic.How to Get Started with Jeju Island Private Tours for the Club One of the most popular places for Korean clubbers who want to get away from it all is at Jeju. For locals and foreigners alike, Jeju Island has something to offer you, whether it’s beautiful beaches and natural settings, or its cultural history. As the peak travel season looms for summer vacations, the island is set for a strong tourism performance as it cements its status as one of the top vacation spots that appeals to travelers from everywhere.

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