≡-Karnataka’s Iconic Heritage and Ecological Treasures Steal the Spotlight at IITM Chennai 2025, Elevating India’s Tourism Appeal – Viral of Today

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Karnataka’s Iconic Heritage and Ecological Treasures Steal the Spotlight at IITM Chennai 2025, Elevating India’s Tourism Appeal

Wednesday, July 23, 2025

Karnataka Tourism created a strong presence at the India International Travel Mart (IITM) Chennai 2025 as it enticed people with its varied, fabulous and spectacular tourism products from 16th to 18th July 2025 at Chennai Trade Centre. Playing the role of the Partner State, Karnataka was successful in the presentation of its brand identity “One state, Many Worlds” in the form of a visually attractive and thought-provoking pavilion that was awarded the ‘Best Themed Display’ at the event.

This edition of IITM Chennai marked a significant milestone in Karnataka’s tourism promotion strategy as the state deepened its engagement with the southern travel market. With more than two hundred twenty exhibitors from across the country and abroad, the event served as an important platform for Karnataka to reinforce its position as a year-round, multi-faceted travel destination. The Karnataka Pavilion distinguished itself by artfully integrating the state’s architectural grandeur, ecological richness, cultural depth, and culinary heritage into a unified narrative.

A Visual Celebration of World Heritage and Timeless Grandeur

At the heart of Karnataka’s presentation were its three UNESCO World Heritage Sites—the majestic Group of Monuments at Hampi, the beautifully preserved Group of Monuments at Pattadakal, and the newly inscribed Sacred Ensembles of the Hoysalas, which include Belur, Halebidu, and Somanathapura. These heritage icons were brought to life through interactive displays, high-resolution imagery, and thematic storytelling, offering visitors a vivid glimpse into the state’s illustrious history and architectural mastery.

Each monument was represented not merely as a static heritage site but as a living testimony to Karnataka’s artistic evolution, dynastic narratives, and spiritual significance. The immersive presentation transported visitors through centuries of temple architecture, royal patronage, and cultural continuity that define Karnataka’s historic landscapes.

Wildlife and Nature Tourism Take Center Stage

In addition to heritage, Karnataka’s ecological assets were showcased with equal vigor. The pavilion featured compelling portrayals of the state’s rich biodiversity through visuals of its most celebrated wildlife sanctuaries and natural wonders. Iconic reserves like Kabini, Bandipur, and Nagarhole took center stage, reinforcing Karnataka’s reputation as one of the best states for wildlife tourism in India. The showcase also highlighted nature-based experiences in Coorg, Chikmagalur, and the majestic Jog Falls, portraying these locales as ideal retreats for eco-conscious and adventure-loving travelers.

Karnataka’s forested sanctuaries and hill stations were positioned not just as destinations but as soulful escapes where travelers can reconnect with nature, indulge in wellness retreats, and participate in sustainable tourism experiences.

A Vibrant Display of Living Culture and Culinary Traditions

Karnataka Tourism further captivated audiences by spotlighting its rich cultural traditions and vibrant local lifestyle. The pavilion featured colorful installations of traditional art forms, folk performances, and replicas of key festival scenes such as Dasara, Kambala, and Hoysala Mahotsava. Through these, visitors experienced Karnataka’s cultural heartbeat beyond monuments and landscapes.

The culinary offerings were not left behind. Local delicacies were presented as part of Karnataka’s evolving food trails, especially focusing on the state’s famed coffee culture from Coorg and Chikmagalur. These experiences were packaged to appeal to domestic and international tourists alike, encouraging exploration beyond the typical tourist routes.

Business Engagement and Strategic Outreach

Beyond the visual spectacle, Karnataka’s participation at IITM Chennai 2025 was marked by strategic engagement with the travel trade ecosystem. Spearheaded by the Department of Tourism, Government of Karnataka, the state’s delegation included officials and representatives from Karnataka State Tourism Development Corporation (KSTDC), along with hotel partners, travel companies, and experience curators.

They conducted a series of high-impact business-to-business (B2B) meetings with tour operators, travel agents, influencers, and media professionals across South India. These meetings were crucial in building new partnerships, expanding Karnataka’s tourism circuits into southern feeder markets, and amplifying the visibility of both mainstream and lesser-known destinations.

A wide array of promotional materials—ranging from multilingual brochures and experiential trail maps to digital video content and QR-enabled destination guides—was distributed at the pavilion. These resources highlighted diverse themes including heritage circuits, pilgrimage routes, coffee trails, wildlife safaris, adventure getaways, and offbeat rural experiences.

Strengthening Karnataka’s Position in the South Indian Travel Market

Karnataka’s award-winning presence at IITM Chennai 2025 underscored its proactive approach to destination marketing. By leveraging the South Indian market—particularly Tamil Nadu, Kerala, and Andhra Pradesh—as key source regions, the state aims to increase regional footfall across both short-haul and extended holiday categories. The creative theme “One State, Many Worlds” resonated strongly with the audience, encapsulating Karnataka’s unique ability to offer everything from ancient temples and dense jungles to luxury retreats and vibrant city life.

The award for ‘Best Themed Display’ was not just a design appreciation, but a reaffirmation of Karnataka’s dedication to creative storytelling, accessible tourism and experiential journey. As the travel industry recovers and adapts to a post-pandemic world, the southern state of Karnataka has shown thematic depth, cultural authenticity and ecosystem partnerships are vital in fueling the growth of sustainable tourism.

Following IITM Chennai 2025 and the increasing profile of Karnataka Tourism, campaigns over the coming months will extend the conversation with travelers across categories, one that recognizes Karnataka not just one of India’s most versatile and welcoming destinations, but one of the most dynamic.

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