≡-Lanzarote Introduces Ethical And Responsible Tourism Campaign To Attract The Right Type Of Visitors – Viral of Today

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Home » TOURISM NEWS » Lanzarote Introduces Ethical And Responsible Tourism Campaign To Attract The Right Type Of Visitors Thursday, July 10, 2025Lanzarote, one of the Canary Islands’ most visited destinations, has unveiled a groundbreaking campaign aimed at reshaping its tourism model. In a bid to protect its environment and heritage, the island, in partnership with the Lanzarote Cabildo (town council) and SPEL-Turismo Lanzarote, is setting clear guidelines about the type of tourist it wants to attract.A Shift in Tourism FocusLanzarote No Longer Wants Just Any TouristThe new tourism campaign reflects a pivotal shift in Lanzarote’s approach to visitors. The island is no longer interested in simply attracting mass tourism but is focused on cultivating a responsible and ethical type of traveler. The message, as President of Lanzarote’s Cabildo, Oswaldo Betancort, conveyed, is clear: “Lanzarote doesn’t want just any tourist. We want those who love and enjoy the island, who respect its uniqueness and contribute to its preservation.”This shift in tourism is born out of growing concerns about the impacts of mass tourism on Lanzarote’s fragile environment, infrastructure, and the rising cost of living for locals. By targeting tourists who share the island’s values of sustainability, Lanzarote hopes to preserve its natural beauty for future generations.The Role of Locals in Sustainable TourismCommunity Involvement is Key to the Campaign’s SuccessWhile the campaign aims to attract more ethical tourists, it’s also targeting the local community. Hector Fernandez, CEO of SPEL-Turismo Lanzarote, emphasized that Lanzarote’s residents play a crucial role in the success of the initiative. According to Fernandez, “This campaign isn’t just for tourists, it’s also aimed at our local population.”The island’s residents, businesses, and communities will all be involved in this transformation. Their role is not just to welcome visitors but to actively participate in making sure the campaign succeeds. This collaborative effort will help redefine how Lanzarote is viewed globally.A Participatory and Long-Term StrategyBuilding a Global Model of Ethical TourismThe new tourism model goes beyond a simple marketing campaign. As explained by Antonio Collado, Director of Innovation at CARSA, the consultancy managing the initiative, “We’re not just launching a campaign; we’re building a long-term strategy for responsible tourism that reflects the needs of the island and its people.” The strategy will involve working groups made up of local government departments, businesses, and residents who will contribute to the creation of a sustainable tourism framework.The focus is on building a global, ethical tourism model that not only protects the island but serves as a blueprint for other destinations. Through collaboration and local engagement, Lanzarote aims to set an example for other tourist regions worldwide, showing that it’s possible to sustain a thriving tourism industry while keeping environmental and social responsibility at the forefront.Rising Tourism Numbers and the Impact on LocalsAddressing the Effects of Mass TourismLanzarote, like many other popular destinations, has seen a rise in tourism that has brought both economic benefits and challenges. In 2024, the island welcomed a staggering 15.5 million tourists, marking a 10% increase compared to the previous year. However, this influx of visitors has put significant pressure on local resources, including housing, with property prices rising due to the increase in holiday rentals.To mitigate these effects, the Spanish government has implemented a nationwide registry for tourist rentals, including those in the Canary Islands. Property owners are now required to register their properties to ensure that they are legally allowed to rent them out. This measure is intended to control the number of tourist accommodations and alleviate some of the stress on local housing markets.Educating Tourists Before They ArriveRaising Awareness About Lanzarote’s Unique EcosystemThe island’s new initiative isn’t just targeting tourists after they arrive—it’s about ensuring visitors understand the importance of Lanzarote’s environment before they even board a plane. By integrating this ethical tourism message with airlines, tour operators, and online platforms, Lanzarote is setting expectations early for travelers.This early awareness campaign is designed to educate potential visitors about Lanzarote’s fragile ecosystem, its status as a UNESCO Biosphere Reserve, and the importance of protecting its unique landscapes. The message is clear: Lanzarote is a place of immense beauty, but also one that requires care and respect.A Model for the FutureTourism that Respects and Protects Lanzarote’s HeritageOverall, Lanzarote’s latest campaign is a historic step forward in reimagining the island’s tourism model. It is a promise of responsible tourism where the island gains the most, initially, and also calls on the rest of the world to transform its tourism practices for the better. As Oswaldo Betancort put it, “We are creating a globally unique model of ethical and responsible tourism.” The initiative is not just to attract tourists but to attract the type of tourists who appreciate Lanzarote’s beauty and make pledges to its conservation.The future tourism model isn’t just Lanzarote’s dream, but its summons to action. It’s the appeal to responsible tourists to come and experience the beautiful landscapes, culture, and unique biodiversity of the island, in its way contributing to its preservation for future generations.

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