≡-Macao Showcases Innovative ‘Tourism+’ Strategies at 65th Asia-Pacific Economic Cooperation Tourism Working Group Meeting in Korea – Viral of Today

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Home » ASIA » Macao Showcases Innovative ‘Tourism+’ Strategies at 65th Asia-Pacific Economic Cooperation Tourism Working Group Meeting in Korea Thursday, July 31, 2025Macao, China, represented by the Macao Government Tourism Office (MGTO), took part in the 65th APEC Tourism Working Group Meeting held in Incheon, Korea from July 29 to 31, 2025. The major magnitude of this event had firmed Macao’s ambition to turn into world-caliber tourist and recreational destination. MGTO this year unveiled its strategic action plan to industry partners through a string of seminars and exchanges about the “tourism +” initiative to bring the sectors together and build and sustain a robust tourism ecosystem.Strengthening Global Engagement and InfluenceAs a guest economy at the APEC Tourism Working Group meetings, Macao has consistently participated in shaping the direction of tourism within the Asia-Pacific region. The group holds biannual meetings, where tourism administrators from the APEC member economies gather to share knowledge and ideas. MGTO’s involvement continues to elevate Macao’s presence and influence in the international tourism landscape. At the forefront of the Macao delegation at the meeting was Deputy Director Jennifer Si Tou, who led the discussions and showcased the region’s tourism strategies.This year’s agenda at the APEC Tourism Working Group Meeting was centered on several critical areas aimed at strengthening the tourism industry in the region. Key discussion topics included Digital Transformation, Human Capital Development, Travel Facilitation and Competitiveness, as well as Sustainable Tourism and Economic Growth. Delegates from APEC member economies shared their perspectives and best practices in these areas, contributing to a collaborative effort to enhance tourism in the region.Macao’s Vision for “Tourism +” and Sectoral IntegrationA key moment of the meeting was when MGTO Deputy Director Jennifer Si Tou delivered a presentation that highlighted Macao’s forward-thinking approach to tourism growth and innovation. Through the concept of “Tourism+,” Macao is working to integrate tourism with other key sectors such as gastronomy, culture, creativity, and public-private partnerships. This multifaceted approach is central to Macao’s efforts to position itself as a world leader in tourism and leisure. The “Tourism + gastronomy” initiative, for instance, emphasizes the city’s culinary heritage as a unique selling point, attracting visitors to explore the rich flavors of Macao’s diverse food scene. Similarly, the “Tourism + culture and creativity” strategy highlights the city’s investment in creative industries and cultural tourism, making it an appealing destination for art lovers and culture enthusiasts.The presentation also focused on Macao’s collaboration with both the public and private sectors. Through this collaboration, Macao is seeking to create a seamless tourism experience that caters to diverse traveler needs. By integrating multiple sectors, Macao hopes to enhance its competitiveness on the global stage, drawing more visitors while promoting sustainable tourism practices that respect the environment and local communities.Asia-Pacific Focus: Connecting, Innovating, and ProsperingThe APEC Tourism Working Group’s meeting theme—“Connect, Innovate, Prosper”—reflected the spirit of cooperation and forward-thinking required to thrive in the evolving tourism landscape. Macao’s participation in the panel discussions and negotiation sessions further underscored its commitment to fostering innovation in tourism and strengthening regional ties.As a prominent tourism destination, Macao’s strategies for enhancing digital transformation, streamlining travel facilitation, and building human capital in the tourism industry were central topics of discussion. The collaboration with other APEC economies during these sessions allowed Macao to share its experiences and gain valuable insights into how to further enhance its tourism offerings.Macao’s Role in Sustainable Tourism DevelopmentSustainability continues to be a cornerstone of Macao’s tourism development plan. At the meeting, delegates shared their ongoing efforts to implement sustainable tourism practices that balance economic growth with environmental conservation. Macao, in particular, has been actively exploring ways to minimize its tourism footprint while maximizing the benefits of the industry for both visitors and the local community. This emphasis on sustainability not only aligns with global tourism trends but also ensures that future generations can enjoy Macao’s vibrant tourism landscape.Engaging with the APEC CommunityThe 65th APEC Tourism Working Group Meeting provided an invaluable opportunity for Macao to engage with other APEC economies and learn from their experiences. By participating in the meeting, Macao strengthens its international relations, fosters greater cooperation, and contributes to the global dialogue on tourism and economic growth. The opportunity to exchange knowledge with like-minded economies positions Macao as a key player in regional tourism development.Macao’s active role in APEC reinforces its commitment to becoming a world leader in tourism and leisure. Through initiatives like “Tourism+,” Macao is setting a new standard for tourism development that goes beyond traditional offerings and incorporates diverse sectors, ensuring its long-term growth and sustainability in the global tourism market.As innovative tourism becomes increasingly important to Macao, involvement in platforms such as the APEC Tourism Working Group Meeting becomes even more significant for the future of the city. However, by promoting partnership and embracing digital transformation, human capital development, and sustainable tourism, Macao positions itself to redefine the industry going forward. These undertakings and their subsequent implementation will help uplift the profile of Macao at global level, with the aim to keep the city as the destination of choice – for those interested in something new, innovative, and engaging.Through participating in the APEC Tourism Working Group, Macao has pinned-down its status as a major player in the regional tourism sector, jointly creating a future that sees innovation and sustainability lead tourism growth.

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