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Home » ASIA » Maldives Unites France, Spain, Portugal, Italy, Japan, UAE, Turkey, Thailand in Launching Power-Packed Global Summer Campaigns to Skyrocket 2025 Tourist Bookings and Brand Visibility and Also Allure UK Travellers, What You Need to Know About Friday, May 30, 2025Maldives unites France, Spain, Portugal, Italy, Japan, UAE, Turkey, and Thailand in a bold, strategic push to dominate the global travel scene. These powerhouse destinations are now working in tandem, each launching power-packed global summer campaigns crafted to skyrocket 2025 tourist bookings and ignite brand visibility across continents. But that’s not all—each is laser-focused on one high-value market: UK travellers.This isn’t just another summer promotion. It’s a calculated tourism movement. The Maldives, backed by its elite tourism partners, is standing shoulder to shoulder with France, Spain, Portugal, Italy, Japan, UAE, Turkey, and Thailand to craft experiences so irresistible, they’ll redefine how travellers choose their holidays in 2025.From London’s busy Underground to luxury ads in global magazines, the message is clear—Maldives and its allies are coming for the crown. And they’re doing it with style, strategy, and substance. Here’s what you need to know about it—before everyone else does.The Maldives is making a high-impact move on the global tourism stage this summer. With a meticulously planned suite of campaigns launched by the Maldives Marketing and Public Relations Corporation (MMPRC), the nation aims to drive bookings, dominate the vacation spotlight, and cement its status as a top-tier global travel destination.The 2025 summer strategy is aggressive, timely, and laser-focused. The Maldives is partnering with travel powerhouses and household names to increase brand exposure in crucial source markets. Tapping into partnerships, leveraging celebrity endorsements, and launching multi-channel activations, Visit Maldives is shaping up for one of its most ambitious seasonal marketing efforts yet.At the center of attention is the Maldives’ high-profile collaboration with Liverpool FC. As the Official Tourist Destination Partner of the globally celebrated football club, the Maldives is capturing eyeballs and inspiring wanderlust among millions of fans around the world.In the United Kingdom, the Maldives is dominating public spaces with a striking out-of-home (OOH) campaign. London buses and underground stations are now canvassed with captivating visuals of Maldives’ pristine beauty. Complementing these are vivid taxi ads, ensuring no traveler in the UK escapes the allure of an Indian Ocean escape.Simultaneously, a robust joint campaign with TravelBag (DNATA UK) is sparking conversions and summer vacation bookings through targeted promotions and customer engagement tools.Meanwhile, in Russia and CIS nations, Visit Maldives has joined forces with PAC Group and Resort Life Travel. These collaborations emphasize personal service, luxury offerings, and tailor-made experiences to entice high-value travelers.The momentum carries into the DACH region, where TUI and Visit Maldives are executing integrated marketing efforts across B2B and B2C platforms. From in-store retail activations to online placements and airtours promotions, the DACH region is receiving full attention this summer.Italy joins the celebration with Alpitour, as tailored travel packages and agency promotions push the Maldives into the forefront of Mediterranean vacation dreams. In Germany, the spotlight turns to DER Tour. Their upcoming campaign with Visit Maldives will further stimulate summer travel demand.Poland isn’t left out either. A collaborative campaign with TUI Poland will expand visibility and draw bookings from this steadily growing European market.In Spanish-speaking markets, a polished print and digital campaign with Travel + Leisure is underway. With its luxury-travel readership, the publication provides the Maldives with a direct line to affluent explorers seeking once-in-a-lifetime experiences.However, the Indian market is taking a bold lead. With joint efforts involving industry leaders like TBO, MakeMyTrip, and Pickyourtrail, the Maldives is unleashing an expansive summer activation plan. Digital campaigns, trade promotions, and user-generated content are all part of the strategy.The real head-turners are the high-profile celebrity endorsements. With an A-list Bollywood star on board and a creative collaboration with film director Farah Khan, the Maldives is using star power to deepen its cultural resonance and aspirational appeal among Indian travelers.Visit Maldives has also unveiled an exciting Summer Sale across its social platforms. Packed with exclusive discounts and limited-time offers, this initiative is designed to generate rapid bookings during the peak travel window. Supplementing this are curated influencer trips and content blitzes on TikTok, Instagram, and YouTube, all engineered to stir travel dreams and trigger conversions.The momentum is not just about short-term wins. These summer campaigns are laying the groundwork for long-term tourism growth. They are filling the summer travel gap that went unaddressed last year, while simultaneously building pipeline demand for the 2025–2026 winter season.More importantly, these efforts aim to drive a sustained emotional connection with the Maldives brand. Each campaign, ad, and activation shares a piece of the Maldivian story — pristine beaches, luxury resorts, underwater adventures, and warm island hospitality.By combining market-specific strategies with universal appeal, the Maldives is doing more than just marketing. It’s setting the gold standard for destination branding in the post-pandemic travel world.The international tourism landscape is more competitive than ever. Yet, by pushing forward with bold campaigns, influential partnerships, and culturally resonant storytelling, Visit Maldives is ensuring it not only stands out but also remains top-of-mind for travelers across the globe.Tags: Alpitour, CIS, DACH, DER Tour, dnata, germany, India, influencer travel campaigns, Italy, Liverpool FC, makemytrip, maldives, PAC Group, poland, Resort Life Travel, Russia, spain, Travel + Leisure, Travelbag, TUI, UK, UK travellers
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