≡-‘Martha Stewart aesthetic’ is exploding in 2025 as ‘boho’ fashion, ‘nature bathing’ and ‘YOLO’ summer take over – Viral of Today
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Martha Stewart is still the biggest influencer around.
The 83-year-old home and garden icon continues to influence the influencers as the “Martha Stewart aesthetic” is set to “take center stage,” according to the 2025 Pinterest Summer Trend Report.
“The ‘Martha Stewart aesthetic’ will take center stage,” the Pinterest report said of the lifestyle creator (above). Courtesy of Booking.com
More and more people are looking to champion the domestic diva’s way of life, which is full of garden-to-table cooking, flower gardens and summer recipes, with searches for the “Martha Stewart aesthetic” up a whopping 2,889%.
And the homemaking maven is embracing it, too.
Gen Z is eyeing garden-to-table cooking. Hanna – stock.adobe.com
Searches for flower gardens and summer recipes are soaring. mashiki – stock.adobe.com
“If you haven’t heard yet, we’re having a Martha Girl Summer,” the Martha Stewart Instagram account recently posted. “It’s more than just a fleeting trend — it’s a mindset that invites you to create a life filled with intentional, elevated moments.”
The nearly 3,000% increase includes Stewart-specific searches, such as “Martha Stewart chicken coop” (+22%), “Martha Stewart vegetable garden” (+72%) and “Martha Stewart dinner recipes” (+45%).
Chicken coops have been growing more popular as the prices of eggs remain high and people resort to getting them with their own chickens.
Stewart continues to inspire home trends, with the report noting a shift to rustic and farmhouse cottage style interiors. Jeerawat – stock.adobe.com
Gen Z is leaning into the fashion of it all, too, bringing back the early 2000s “boho aesthetic.” zolotareva_elina – stock.adobe.com
Stewart’s farm in Bedford, New York, is full of roses, fruit trees, vegetables, animals and more, so it’s no shock that Pinterest users are searching for harvest recipes (+680%), urban farming (+374%), small backyard vegetable garden (+246%), flower garden (+259%) and homesteading (+201%).
Part of this is due to Gen Z’s longing to reconnect with the world around them and literally touch grass — rather than being on their phones. Searches for digital detox ideas and digital detox vision boards are also trending up 72% and 273%, respectively.
Book retreats, nature-driven trips, nature baths and farmhouse cottage decor are all increasingly popular — and Stewart would definitely approve.
“If you haven’t heard yet, we’re having a Martha Girl Summer,” the Martha Stewart Instagram account posted. Angelina Katsanis for
Gen Z’s longing to reconnect with the world around them rather than being on their phones. Tanja Esser – stock.adobe.com
Gen Z is leaning into the fashion of it all, too, bringing back the early 2000s “boho aesthetic” — and a pull toward “YOLO” (“you only live once”) style — and gravitating toward crochet pieces.
And Stewart continues to inspire home trends, with the report noting a shift to rustic and farmhouse cottage-style interiors.
“This back-to-basics approach not only fosters a reconnection to nature but also pairs seamlessly with the rise of summer detox drinks, with searches up 566% on Pinterest,” according to the report.
“From boho crochet fashion to cool-toned beauty and cute crafts, summer 2025 will be about trying something new or reviving old traditions like the summer 2015 aesthetic.”
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