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August 29, 2025Tourism businesses in Mid Wales are celebrating an amazing increase in bookings following the award of a global partnership with the Tourism Exchange Great Britain (TXGB) platform, which has provided exceptional support for Welsh tourism businesses to develop new connections with more customers and higher prominence on global travel platforms. The impact of using the TXGB platform on tourism in Mid Wales is already significant given the remarkably increased bookings, which have increased by an extraordinary 614% between January and June compared to January and June of last year.The Role of Tourism Exchange GB (TXGB) PlatformTXGB is an innovative platform that connects local tourism businesses with a vast range of distributors, making it easier for businesses in Mid Wales to promote their offerings to a global audience. This has been achieved through collaboration with Visit Wales, aiming to enhance the region’s tourism appeal. The platform has made it possible for accommodation providers, as well as non-accommodation businesses, to seamlessly list their services on multiple websites, boosting their visibility without compromising control over pricing or availability.The results of this collaboration have been significant, with June alone witnessing a staggering 720% increase in bookings. This success story highlights the platform’s ability to tap into wider markets, making it an essential tool for tourism businesses struggling in the current challenging climate.Mid Wales Tourism Businesses Experience Strong GrowthThe impact of the TXGB-powered Visit Mid Wales website has been undeniable. More than 600 tourism and hospitality businesses across Powys, Ceredigion, and Southern Eryri (Snowdonia) have benefited from the platform’s exposure. Mid Wales Tourism (MWT Cymru), a prominent independent membership organisation, represents these businesses and has been instrumental in pushing forward the partnership with Visit Wales to connect the region’s tourism businesses to the broader marketplace.For these businesses, the partnership has provided not just an increase in bookings but also a vital lifeline during a period when the tourism industry has been struggling with challenges ranging from economic pressures to unpredictable travel patterns. Businesses now have access to a powerful tool that helps them stay competitive and attract more tourists to the region.TXGB’s Seamless Integration with Booking SystemsOne of the platform’s major selling points is its compatibility with several popular booking systems. TXGB allows tourism businesses to directly connect with distributors, including well-known names like Sykes Cottages, and provides valuable exposure on various online travel agencies (OTAs). This means that accommodation providers, tour operators, and visitor attractions can benefit from enhanced visibility without losing control over their pricing or availability. It also ensures that businesses are able to avoid commission fees, with TXGB’s offerings being free of charge for MWT Cymru members.The system has been designed to make it easier for businesses to navigate the complexities of the tourism industry by allowing them to choose the specific websites where they want their listings to appear. This not only helps businesses avoid unnecessary fees but also ensures that they maintain a strong presence in the markets that matter most to them.Support for Businesses New to Online BookingsFor businesses that have yet to establish a significant online presence, TXGB offers an accessible solution. TXLoad, a free tool provided by the platform, enables these businesses to manage their bookings online. This has been a game-changer for small and medium-sized enterprises (SMEs) in Mid Wales that may have previously relied solely on traditional marketing methods or on OTAs for their online bookings.Using TXLoad allows businesses to streamline their booking process, providing them with a more efficient way to manage customer reservations. The simplicity of the tool, combined with the global reach provided by TXGB, offers an opportunity for businesses to expand their customer base and ultimately increase sales. As more consumers turn to the internet for their travel needs, having an efficient online booking system has become a must for staying competitive.How TXGB Benefits Local Attractions: A Case StudyOne example of a local business that has reaped the benefits of the TXGB platform is Devil’s Bridge Falls, near Aberystwyth. The iconic tourist attraction has reported a marked improvement in ticket sales since joining the platform, with the ability to monitor bookings in real-time being a major advantage. With TXGB, the business is able to quickly assess ticket sales and make adjustments, such as blocking off dates when adverse weather conditions may affect visitor numbers.The ease of use and flexibility of TXGB have made it a valuable tool for many businesses like Devil’s Bridge Falls. The platform enables them to stay ahead of market demands and cater to customer needs, ensuring that their services remain highly visible to potential visitors.The Future of Welsh TourismThe success of the TXGB platform in boosting bookings for Mid Wales businesses illustrates the power of digital innovation in driving tourism growth. With the continued support of Visit Wales and other partners, Mid Wales is poised to remain a significant destination for both domestic and international visitors. The increased bookings reflect the growing confidence in the region’s tourism offering, which, bolstered by technology, can compete on a global scale.As the tourism industry continues to evolve, the lessons learnt from this partnership offer important insights into how businesses can leverage technology to maintain a competitive edge. The future of Welsh tourism looks promising, with more businesses set to embrace online tools and platforms that allow them to reach a wider audience and maximise their potential.ConclusionTo sum-up, the cooperation and combined forces of the Mid Wales tourism sector working with the TXGB platform has been a wildly successful initiative in increasing bookings and showcasing local businesses in the region. COVID-19 accelerated the growth of online travel bookings and established new behaviours. It is clear as the need for digital booking platforms like TXGB continues to grow, it will increasingly become essential for small and medium-sized tourism businesses. TXGB provides a simple but effective way to connect with customers, allowing Mid Wales to strengthen its footings in local economies in terms of bookings and market exposure. As more businesses in the region tap into these digital channels, growth is expected to continue, resulting in benefits[Image Source: Visit Mid Wales Official Website]

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