≡-Millat Group Partners with WTTC to Shape Global Tourism Future, Championing Sustainability and Regional Growth – Viral of Today

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August 27, 2025The WTTC World Travel & Tourism Council has made an announcement regarding adding Millat Group to the Executive Committee, which is a major change in the organizational’s leadership. This event is very special, as it means that Millat Group is the first South African private equity firm that is allowed to sit on the Council’s most important backbone board which is made up of the best thinkers and leaders from the entire Travel & Tourism community.A Strategic Move to Elevate Africa’s Influence in Global TourismThe appointment of Millat Group to WTTC’s Executive Committee is more than just a symbolic gesture—it represents a strategic step towards amplifying Africa’s role in shaping the future of the tourism industry worldwide. For decades, Africa has been recognized as a destination rich in cultural heritage, natural beauty, and investment potential. However, its representation in global decision-making forums has been relatively limited. Millat Group’s new role seeks to change that narrative by giving the continent a stronger voice in critical conversations around policy, sustainability, and tourism development.Millat Group: Redefining Hospitality Across AfricaEstablished in 2016, Millat Group has quickly evolved into one of Africa’s most dynamic investment and hospitality management companies. Within just a few years, the Group has built an impressive portfolio that reflects both ambition and innovation. A pivotal moment for the company came when it reintroduced the Hyatt brand to South Africa, marking the beginning of a new era in upscale and luxury hospitality on the continent.Today, Millat Group proudly stands as the largest owner of Hyatt-branded properties in Africa. Its portfolio includes iconic names such as Hyatt Regency Cape Town, Hyatt House Sandton, and Hyatt House Rosebank, as well as the recently launched Park Hyatt Johannesburg, which has already set a new benchmark for luxury hospitality in South Africa. Through these developments, Millat Group has demonstrated a clear commitment to elevating service standards and enriching guest experiences while fostering economic growth and job creation within the region.Driving Innovation and Sustainability on a Global StageWith its inclusion on WTTC’s Executive Committee, Millat Group will actively participate in shaping the organization’s strategic priorities and influencing decisions that will impact the Travel & Tourism sector for years to come. The Council’s agenda encompasses a wide range of critical issues, including sustainable tourism practices, digital transformation, investment opportunities, and initiatives designed to foster regional and global growth.Millat Group’s leadership in hospitality aligns seamlessly with WTTC’s mission to ensure that the sector thrives in an environmentally responsible and socially inclusive manner. The Group is expected to leverage its experience in developing world-class hospitality assets in emerging markets to advocate for greater investment in Africa, while also championing innovation-driven solutions that enhance competitiveness and resilience across the industry.Strengthening Africa’s Tourism NarrativeAfrica has long been viewed as a destination of immense opportunity, yet many challenges—such as infrastructure gaps, investment constraints, and limited global visibility—have hindered its full potential. Through its new role within WTTC, Millat Group intends to spotlight Africa’s unique offerings, encourage sustainable development, and attract international investment that will unlock long-term growth.By joining this influential platform, Millat Group is not only reinforcing its position as a leader in hospitality but also paving the way for other African enterprises to engage in global tourism governance. This move signals a new chapter for African representation in international forums, where strategic decisions about travel and tourism policies are made.Looking Ahead: A Vision for Growth and CollaborationAs the Travel & Tourism sector continues its recovery from the challenges of recent years, collaboration between global and regional stakeholders has never been more essential. Millat Group’s participation on WTTC’s Executive Committee will provide valuable insights into emerging market dynamics and help shape policies that benefit both global brands and local communities.For Millat Group, this achievement goes beyond a prestigious appointment; it is a chance to drive investment into Africa and secure its place in the global tourism narrative. For WTTC, the addition of a forward-looking African partner is a positive step towards prioritizing inclusivity and diversity and incorporating iseas from Africa into the WTTC’s plans.

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