≡-Morocco Captivates MENA Tourists with a Bold New Campaign Highlighting Its Exquisite Cuisine Scenic Seaside Towns and Unforgettable Cultural Experiences – Viral of Today

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Home » Morocco News » Morocco Captivates MENA Tourists with a Bold New Campaign Highlighting Its Exquisite Cuisine Scenic Seaside Towns and Unforgettable Cultural Experiences Monday, June 23, 2025In a bold effort to attract more visitors from the Middle East and North Africa, Morocco has launched an inspiring new tourism campaign that highlights its exceptional culinary heritage, picturesque coastal destinations, and immersive cultural experiences. From savoring traditional dishes like couscous and pastilla in hidden rooftop eateries to enjoying the serene seaside charm of towns like Essaouira and El Jadida, the campaign offers MENA travelers a compelling reason to explore the richness, flavor, and beauty that Morocco delivers in every corner.Wego Teams Up with Moroccan National Tourist Office to Launch Major Summer Travel Campaign Across MENA RegionIn a bold move to strengthen Morocco’s appeal as a must-visit summer destination, Wego—the leading travel app and online marketplace in the Middle East and North Africa (MENA)—has partnered with the Moroccan National Tourist Office (MNTO) to unveil a new regional campaign designed to inspire travelers from across the Arab world. This collaboration marks a significant step in promoting Morocco’s exceptional blend of cultural richness, scenic landscapes, and modern leisure offerings to a broader audience.With Morocco already well-regarded for its historic cities, sun-drenched coastlines, and mountain escapes, this campaign seeks to elevate the country’s tourism visibility and attract a new wave of curious adventurers, family vacationers, and culture enthusiasts from the MENA region. The campaign aims to tap into the renewed appetite for experiential travel post-pandemic, with Morocco positioned as a top-tier destination that merges authenticity with accessibility.A Mediterranean Jewel for MENA TravelersMorocco’s appeal lies in its diversity. The campaign showcases everything from the bustling souks and riads of Marrakech to the blue-washed charm of Chefchaouen, offering visual inspiration and travel guidance for regional tourists looking for their next escape. Agadir, with its golden beaches and laid-back vibes, is highlighted as a beach lover’s paradise, while the dramatic vistas and trekking routes of the Atlas Mountains are set to attract outdoor enthusiasts and adventure seekers.The campaign also aims to spotlight Morocco’s role as a cultural crossroads—where Berber, Arab, and European influences coexist. From age-old medinas to contemporary art galleries, Morocco invites travelers to witness its dynamic evolution while remaining deeply rooted in its traditions.“We’re excited to collaborate with the Moroccan National Tourist Office to broaden the horizons of our users and introduce them to the richness Morocco has to offer,” said Mamoun Hmidan, Chief Business Officer at Wego. “Our goal is to make it easier for travelers to find meaningful experiences whether they’re looking for adventure, history, or relaxation—through curated content and seamless travel planning.”Strategic Digital Engagement and Regional ReachLeveraging Wego’s massive reach in the MENA digital travel space, the campaign integrates customized travel guides, real-time flight and hotel booking tools, curated destination content, and multilingual marketing assets. These features will not only showcase Morocco’s highlights but also simplify the travel planning process for users across Gulf countries, North Africa, and the Levant.This partnership positions Morocco as an accessible, well-connected destination for summer 2025, with Wego’s platform providing seamless access to travel deals, itineraries, and cultural insights. The campaign is expected to increase search volumes and bookings to Moroccan cities, especially from key markets like the UAE, Saudi Arabia, Egypt, and Kuwait.Mr. Rachid Hamzaoui, Director Middle East & Asia, the Moroccan National Tourist Office, said: “The campaign will feature exclusive destination guides, influencer-curated content, and digital promotions that highlight Morocco as a top summer choice for travelers in the GCC and beyond. With Wego’s platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient.”Cultural Immersion Meets Contemporary ComfortTravelers from the MENA region are showing a growing interest in immersive cultural journeys that blend heritage with comfort—and Morocco checks every box. The joint campaign between Wego and MNTO focuses heavily on this trend, inviting travelers to dive into Morocco’s soul through its cuisine, architecture, history, and local experiences.Rabat and Fez, for example, are promoted not just as historical centers but also as living canvases of contemporary art and craftsmanship. Visitors can explore local museums, engage with artisans in traditional quarters, and discover Morocco’s rising culinary scene—from street food stalls to rooftop dining in restored riads.Marrakech, often referred to as the heartbeat of Moroccan tourism, is being reintroduced to MENA travelers with new narratives—one that presents the city not just as a shopping haven, but also as a cultural immersion with design-forward hotels, modern galleries, and wellness retreats inspired by Moroccan traditions.Morocco’s vibrant culinary scene will also be a focal point of the campaign. Travelers will be introduced to the nation’s rich gastronomic heritage through curated guides featuring iconic dishes such as couscous, harira, and pastilla. From savoring flavorful bites at local food stalls to discovering hidden rooftop restaurants tucked within ancient medinas, the experience promises an authentic journey into Moroccan taste and tradition. Coastal gems like Essaouira and El Jadida will shine for their fresh seafood offerings and laid-back seaside atmosphere, giving visitors a delicious reason to explore beyond the cities.Strengthening Regional Travel TiesThis campaign is also seen as part of a wider effort to bolster intra-regional tourism between Arab countries. As global travel patterns shift and travelers increasingly seek destinations that are culturally familiar yet distinctive, Morocco stands out as an ideal getaway for MENA tourists seeking familiarity in language and hospitality, yet difference in landscape and experience.Through this collaboration, both Wego and MNTO are reinforcing the idea that travel within the Arab world can be both enriching and seamless. The campaign not only promotes Morocco as a leisure destination but also supports the Moroccan tourism industry’s long-term vision to position itself as a leading destination for Arab travelers.Morocco’s latest tourism campaign invites MENA travelers to indulge in its rich culinary traditions and explore breathtaking coastal towns, offering a vibrant blend of flavor, culture, and scenic beauty.Final WordThis regional push by Wego and the Moroccan National Tourist Office is poised to redefine Morocco’s presence on the MENA tourism map. With captivating storytelling, practical travel tools, and compelling visuals, the campaign invites travelers to look beyond traditional routes and embrace the multifaceted beauty of Morocco.From ancient kasbahs and Sahara dunes to modern beach resorts and bustling urban centers, Morocco offers something for every traveler—making it a standout choice for summer 2025 holidays.

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