≡-Morocco Partners With Wego To Captivate Middle East And North Africa Tourists Through A Powerful Summer Campaign Showcasing Cultural Wonders, Coastal Escapes, And Mountain Adventures – Viral of Today

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Home » Destination News » Morocco Partners With Wego To Captivate Middle East And North Africa Tourists Through A Powerful Summer Campaign Showcasing Cultural Wonders, Coastal Escapes, And Mountain Adventures Monday, June 23, 2025Morocco has joined hands with Wego, the leading travel platform in the Middle East and North Africa, to launch a compelling summer campaign designed to attract regional tourists by spotlighting the country’s rich cultural heritage, scenic coastlines, and majestic mountain landscapes. This strategic partnership aims to inspire travelers across the MENA region to explore Morocco’s diverse experiences—from historic medinas and artisan souks to relaxing beach towns and adventure-filled highlands—positioning the kingdom as a top-tier summer destination.Wego and Moroccan Tourism Authority Launch Campaign to Promote Morocco as a Top Summer Destination for MENA TravelersWego, the most widely used travel app and largest online travel marketplace in the Middle East and North Africa (MENA), has joined forces with the Moroccan National Tourist Office (MNTO) to roll out an inspiring new summer campaign. This collaboration aims to draw travelers from across the region to experience the magic of Morocco, with its rich heritage, scenic landscapes, and vibrant cities.The campaign is designed to highlight Morocco’s vast and varied tourism offerings, making it a top choice for summer getaways. From bustling souks and ancient medinas to coastal towns and mountain retreats, Morocco presents an appealing mix of culture, nature, and leisure that caters to every traveler’s interests.Travelers exploring the campaign will be introduced to the colorful streets of Chefchaouen, known for its blue-washed buildings nestled in the Rif Mountains. They will also discover the golden beaches of Agadir, a popular destination for sun-seekers, and the scenic trails of the Atlas Mountains, ideal for hiking and adventure tourism. These destinations reflect Morocco’s versatility as a holiday spot—combining tranquility, excitement, and culture in one trip.“We’re excited to collaborate with the Moroccan National Tourist Office to broaden the horizons of our users and introduce them to the richness Morocco has to offer,” said Mamoun Hmidan, Chief Business Officer at Wego. “Our goal is to make it easier for travelers to find meaningful experiences whether they’re looking for adventure, history, or relaxation—through curated content and seamless travel planning.”Central to the campaign is the theme of cultural authenticity blended with modern comfort. Wego and MNTO will promote Morocco’s key cities, such as Marrakech, Rabat, and Fez, emphasizing the unique mix of old-world charm and contemporary appeal. Marrakech’s labyrinthine markets, centuries-old palaces, and traditional riads provide a captivating glimpse into Moroccan history. Meanwhile, Rabat and Fez offer opportunities to explore the evolution of Moroccan arts, architecture, and design, bridging the past and the present.Mr. Rachid Hamzaoui, Director Middle East & Asia, the Moroccan National Tourist Office, said: “The campaign will feature exclusive destination guides, influencer-curated content, and digital promotions that highlight Morocco as a top summer choice for travelers in the GCC and beyond. With Wego’s platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient.”Cultural exploration is at the heart of the initiative. Visitors will be encouraged to engage with local artisans, visit historical landmarks, and immerse themselves in traditional customs. From handcrafted pottery and textiles to musical performances and art festivals, the campaign will highlight the rich cultural tapestry that makes Morocco truly unique.Food also plays a vital role in the campaign. Moroccan cuisine is known for its bold flavors and aromatic ingredients, and the campaign will spotlight signature dishes such as couscous, harira, and pastilla. Guided suggestions will help visitors locate the best local eateries—from vibrant food stalls in medinas to elegant rooftop restaurants tucked away in narrow alleys. These culinary experiences aim to deepen travelers’ connection with Moroccan culture through taste and tradition.In addition to its cities and culinary treasures, the campaign will bring attention to Morocco’s picturesque coastal towns. Essaouira and El Jadida, with their historic fortresses and artistic communities, offer a relaxed seaside experience. Known for their fresh seafood, ocean views, and charming medinas, these destinations are perfect for travelers seeking both cultural enrichment and beachfront tranquility.The alliance between Wego and MNTO is a strategic effort to enhance Morocco’s visibility across the MENA region and to position the country as a must-visit destination during the summer months. By leveraging Wego’s extensive reach in the digital travel space and MNTO’s deep knowledge of the destination, the campaign is expected to fuel interest among families, solo travelers, and adventure seekers alike.This summer initiative goes beyond just promoting tourism—it’s about crafting memorable journeys. With a focus on authentic experiences, diverse itineraries, and practical travel planning, the campaign serves as an invitation to explore a country that seamlessly weaves tradition and modernity. Morocco’s hospitality, natural beauty, and cultural richness promise unforgettable moments for every traveler.As the campaign unfolds, travelers in the MENA region will have access to curated travel inspiration, special offers, and insider tips, making it easier than ever to plan a Moroccan escape that is both enriching and relaxing. With this joint effort, Wego and MNTO are set to redefine summer travel by showcasing Morocco as a destination where every path leads to discovery.

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