≡-Muscat Launches Special Oman Campaign To Boost Domestic Tourism – Exclusive Packages And Activities Across Oman’s Governorates – Viral of Today

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Home » TOURISM NEWS » Muscat Launches Special Oman Campaign To Boost Domestic Tourism – Exclusive Packages And Activities Across Oman’s Governorates Sunday, July 13, 2025In an exciting move to boost domestic tourism, Muscat announced the “In Oman” campaign, an initiative between Omran Group and Visit Oman, Oman’s official tourism arm. This move aims to motivate Omani citizens and residents to visit the various tourism facilities in the governorates of the Sultanate. The campaign, which runs until the end of August, includes special hotel deals and a range of latest travel experiences designed to highlight the best of Oman’s culture, heritage and natural beauty.Promoting the Development of Oman’s Beautiful Tourism ItemsThis integrated marketing campaign launch is part of the efforts to strengthen Oman’s tourism industry by encouraging more Omanis to visit their country. The campaign, which encourages locals to rediscover their beautiful country, is a chance to discover unknown yet beautiful parts of Oman’s beaches, cities, mountains, and deserts. From the ancient forts of Nizwa and the untouched beaches of Salalah to the majestic mountains of Jebel Akhdar, ‘In Oman’ campaign seeks to highlight the Sultanate as the perfect destination for all and its varied list of experiences.By partnering with Visit Oman, Omran Group wants to ensure that tourism planning becomes simpler and more streamlined for Omani nationals and residents, with access to a centralised platform to book accommodation and activities. Utilizing advanced digital technologies, this exciting initiative makes it easier for visitors to discover and experience all that the country has to offer.Exclusive Offers for an Omani Experience with a DifferenceThe initiative presents exclusive promotions on the Sultanate’s hospitality establishments, where visitors can book exclusive packages for selected hotels and resorts. The packages include comfortable accommodations along with other activities like desert safaris, cultural tours, and marine experiences. Local experiences such as traditional Omani cooking classes and heritage site visits add to the variety of activities to help create an unforgettable experience for all those involved.“Inspired by Omans friendly people and historic culture, the countrys tourism industry has always been a welcoming one, and the new campaign seeks to extend that welcome to Omanis, inspiring them to rediscover the parts of their country that make it unique.” It’s also a reminder of the natural beauty of the country – and the need to save it for further generations.Joint Effort to Revitalize TourismThe introduction of the “In Oman” campaign is a turning point of continued cooperation from key national institutions such as; Omran Group and Visit Oman. Shabib bin Mohammed Al Maamari, the General Manager of Visit Oman said that a key part of this is the continued focus on the digital tourism offer, both to the domestic and international markets, with technology that will continue to streamline and enhance the end to end visitor experience.“The campaign is a significant step in growth of our digital business. It helps in promoting Omani experiences and enriching users experience through cutting-edge integrated solutions that facilitate the planning of tourism trips,” Al Maamari added.This initiative is also an important ingredient of this country’s national quest to expanding and diversifying its tourism sector, and its global standing as a premier destination for travellers. Endorsed by both the public and private sectors, departments and government companies, this synergy is an example of the development of Oman’s Toursim industry.A Vision to Accelerate Domestic and International TourismThe success of the “In Oman” campaign could have significant, long-term implications for Oman’s tourism industry. Through authentic experiences, it encourages locals to discover their own country, realising what Oman has to offer and grows their pride for the variety of attractions in Oman. Also, such initiatives can drive attention (and tourism) from abroad, seeing that foreign travellers will be more inclined to travel to a country that is actively nurturing its tourism and committed to providing top-notch experiences.The initiave also calls for the strengthening of the cooperation among the different tourism stakeholders in Oman including government entities, private sector organisations and the local community. This collective gaze not only improves the offer of services but, generates an ecosystem sustainable for tourism that really is beneficial to all.To all the residents living in Oman: Why the ‘In Oman’Campaign Should Matter to YouOman has an outstanding variety of landscapes no matter what type of traveller you are. History buffs, nature lovers or anyone up for an adventure, the Sultanate’s governorates are full of different attractions to cater to any expectation. Omani Residents by being part of “In Oman” campaign you will know what treasures your country have ready for you and you can create those memories with your families and loved ones.During this time, for Omani families in particular, there’s never been a better time to discover the unique magic of the country’s culture, cuisine and warm hospitality that perhaps you hadn’t noticed before. Young professionals and vacationers will find a convenient way to organize interesting escapes from the daily grind just a stone’s throw from home.Conclusion: A Positive Future for Oman’s TourismUnusually, the “In Oman” campaign is not simply about the promotion of the destination, but a strategic effort to connect the tourism destination it represents with its citizens, it’s living visitors, and potential travellers worldwide. Helping more and more people make the most of the world of Oman, the campaign helps deliver on long-term plans to develop Oman’s economy and tourism industry to establish it as a global destination.Throughout the campaign, Omran Group, along with its Visit Oman platform, will reinforce highlighting more hidden gems across the Sultanate and inspiring more people to re-engage with the exquisite beauty and culture of Oman.Tags: “In Oman” campaign, Jebel Akhdar, Muscat, Nizwa, Oman, Oman destinations, Oman Hospitality, Oman tourism, Oman travel, Omani Heritage, OMRAN Group, Salalah, Sultanate of Oman

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