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Home » America Travel News » New York, Plattsburgh, Seattle, San Diego and California Launch Powerful Campaigns to Reignite Canadian Tourism with Exclusive Discounts and Warm Invitations Saturday, May 31, 2025Tourism hotspots across New York, Plattsburgh, Seattle, San Diego, and California are stepping up with strong new initiatives to welcome back Canadian travelers. Facing a sharp decline in visitors due to political tensions and economic challenges, these destinations are offering exclusive discounts and special perks designed to rebuild trust and encourage cross-border travel just in time for the busy summer season.Tourism businesses across the United States, particularly in border towns and popular destinations, are feeling the strain of a significant drop in Canadian visitors. A mix of political tensions, economic concerns, and national sentiment has led to a sharp decrease in cross-border travel, impacting local economies dependent on Canadian tourists. In response, operators from New York to California are launching tailored incentives and heartfelt campaigns aimed at rekindling cross-border camaraderie and encouraging Canadian travelers to return.Canadian Tourism Drop Hits Hard in Border RegionsThe downturn has been especially painful in areas like Plattsburgh, New York, a town just 100 kilometers south of Montreal that historically thrives on Canadian tourism. Local resorts and attractions in the area have reported up to a 30 percent drop in business compared to the same period the previous year. This downturn affects both accommodation and recreational activities such as golf, with operators noting a significant absence of their usual Canadian clientele.The situation has prompted businesses to reflect on broader factors influencing this trend. Beyond economic considerations like currency exchange rates, a wave of political discontent has emerged. Many Canadians, expressing frustration over diplomatic tensions and perceived disrespect, have opted to vacation elsewhere. This growing sentiment reflects a more personal rift that simple marketing may not easily mend.Incentives and Freebies to Win Back Canadian VisitorsDetermined not to lose their valued northern guests, many US tourism providers are implementing creative strategies to turn the tide. Resorts and hospitality venues in Plattsburgh have begun offering complimentary services specifically aimed at Canadians. These gestures include free practice golf balls, Canada-themed golf souvenirs, and exclusive mid-week discounts to entice visitors back.Beyond small businesses, larger tourism organizations are also stepping up efforts. Regional chambers of commerce and state tourism boards are investing in targeted advertising campaigns across Canadian media platforms. The goal is clear: to reassure Canadians they are welcome and to rebuild trust, one offer at a time.Nationwide Efforts Across the USThis isn’t an isolated effort. From the East Coast to the West, similar campaigns are gaining momentum. In California, the state’s tourism board recently launched a large-scale campaign offering Canadians discounts on more than 1,000 hotels, attractions, and experiences. These offers are tailored to mitigate the impact of the weak Canadian dollar and incentivize travel by offsetting some of the financial burden.Participating venues include downtown San Diego’s Little Italy Hotel, offering 20 percent off nightly rates, and a San Francisco day spa providing discounted massages. The campaign is supported by a partnership with Expedia, which enables Canadians to access deals through the Expedia Rewards platform. It’s a calculated move aimed at driving bookings while fostering goodwill.Grassroots Initiatives in Seattle Find SuccessMeanwhile, in the Pacific Northwest, a city-level initiative in Seattle recently concluded with promising results. Known as the “Open Arms for Canada” campaign, the effort coincided with a popular Major League Baseball event that traditionally draws Canadian fans. Local businesses across Seattle offered steep discounts to Canadians during a key weekend, ranging up to 30 percent off meals, lodging, and more.The strategy worked. Over the course of just three days, Canadians redeemed these offers more than a thousand times, signaling that personalized outreach and timely campaigns can still yield results—even in a challenging political climate.Plattsburgh Prepares for Summer Amid UncertaintyIn Plattsburgh and similar regions, summer traditionally brings a boost in tourism, thanks in large part to Canadian visitors seeking warm-weather retreats. However, with ongoing uncertainty around travel sentiment, tourism operators remain cautiously optimistic. Many are exploring additional promotions and planning more targeted marketing campaigns for the coming months.Some are betting on long-term relationship building, emphasizing hospitality and shared culture over quick discounts. There’s also a growing awareness among American tourism businesses that regaining trust may take more than freebies—it may require consistent, authentic efforts to show respect and appreciation for their closest international neighbor.As US-Canada relations continue to weather political turbulence, the travel sector sits at a delicate crossroads. Tourism businesses across the United States are doing their part to bridge the divide, offering everything from heartfelt gestures to deep discounts in a bid to win back Canadian travelers. While early indicators suggest these efforts can help, particularly when timed with meaningful events, the road to full recovery will likely require time, diplomacy, and a renewed spirit of cross-border friendship.In the meantime, US destinations—from Plattsburgh to San Diego to Seattle—are standing ready with open arms, hoping that their northern neighbors will once again feel welcomed and inspired to explore everything America has to offer.
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