≡-Oman to Diversify Its Tourism Market with New Resorts, Adventure Camps, and Eco-Friendly Accommodations – Viral of Today

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Tuesday, June 17, 2025The Ministry of Heritage and Tourism (MHT) in Oman has successfully secured RO2.59 billion in investments for the tourism sector between 2021 and 2025, signaling a bold step toward transforming Oman into a leading global tourism hub. This robust influx of investments is not just a number; it’s a testament to the country’s ambitious vision to diversify its economy, attract international visitors, and showcase Oman’s unparalleled natural beauty and rich cultural heritage.Amira bint Iqbal al Lawati, Director General of Tourism Development at MHT, revealed that these investments form the foundation of a comprehensive national strategy aimed at attracting a total of RO3 billion in private sector funding for tourism by 2025. The focus is clear: Oman intends to redefine its tourism landscape and solidify its position as a premier destination for travelers seeking unique, sustainable experiences in the Middle East.Central to this strategy is the Ministry’s innovative approach of facilitating long-term land use through usufruct contracts. These agreements, which allow investors to develop tourism projects on government-owned land for extended periods, provide a sense of stability and security, crucial for large-scale tourism investments. This method is already proving successful, with 45 usufruct contracts signed between January 2024 and May 2025, including 14 in 2025 alone. It’s a clear signal that Oman’s tourism sector is gaining momentum and attracting sustained private-sector interest.Oman’s tourism vision is intricately tied to the goals outlined in the Tenth Five-Year Plan (2021–2025) and the broader sustainable development agenda. With a sharp focus on eco-tourism, adventure tourism, and luxury experiences, Oman is strategically positioning itself to offer diverse travel experiences while ensuring that its natural resources and cultural heritage are protected for future generations.Across the country, transformative projects are taking shape. In Muscat, one of the most groundbreaking developments is the luxury eco-tourism camp near the Ras al Shajar Nature Reserve in Quraiyat. This initiative goes beyond just providing accommodation; it offers visitors a rare opportunity to experience Oman’s natural landscapes while minimizing environmental impact. The camp will cater to eco-conscious tourists who are increasingly looking for authentic, sustainable travel experiences in pristine environments.In Dakhliyah, the tourism landscape is set for a dramatic shift. The region will see the development of a luxury camp in Al Hamra, providing high-end travelers with an exclusive experience amidst Oman’s majestic mountains. Alongside this, two three-star hotels will be built in Sayh Qatnah and Al Shayf, offering a balance of luxury and affordability for a range of visitors. A five-star resort in Sa’al, Nizwa, will further elevate the region’s appeal, while three additional resorts in Al Hamra, ranging from three to four stars, will cater to varying preferences, ensuring that no traveler is left behind.South Batinah, known for its stunning coastlines, is another region earmarked for growth. A three-star resort in Al Awid, Musannah, is set to become a key attraction, supported by various complementary facilities. The project promises to enhance the region’s appeal to both local and international tourists, providing much-needed infrastructure to meet the rising demand for high-quality accommodation in Oman’s coastal areas.Adventure tourism takes center stage in North Sharqiyah, where a luxury camp will be built in Al Raka, Bidiyah. This camp will allow visitors to explore the vast desert landscape, offering exhilarating activities for adventure seekers and travelers looking for a unique experience. In addition, a three-star hotel in Sinaw will increase the area’s capacity to accommodate visitors, making it an even more attractive destination for those keen to discover Oman’s desert beauty.Dhofar, famous for its lush landscapes and cultural heritage, will also experience growth. A resthouse in Rakhyut will complement the services along the popular Mughsail Beach, providing a comfortable retreat for travelers exploring this coastal region. Another resthouse will be developed in Wadi al Jizzi, Buraimi, designed to blend seamlessly with the natural surroundings and provide an immersive, tranquil experience for those seeking respite in Oman’s beautiful deserts and valleys.The Ministry’s approach is clear: expand accommodation offerings, attract diverse visitors, and ensure that every region of Oman benefits from sustainable, high-quality tourism development. Eco-tourism, mountain tourism, and adventure tourism are at the heart of the nation’s strategy, with a focus on delivering experiences that not only showcase Oman’s breathtaking landscapes but also minimize the environmental impact of tourism.Amira bint Iqbal al Lawati also emphasized the critical role that small and medium-sized enterprises (SMEs) play in the country’s tourism sector. By fostering entrepreneurship and supporting local businesses, the Ministry aims to ensure that the benefits of tourism extend to communities across Oman. This approach will create jobs, promote regional development, and ensure that the growth of the tourism sector is both inclusive and sustainable.Oman is positioning itself not just as a tourist destination, but as a model for sustainable and diverse tourism development. The strategic investments in eco-tourism, adventure tourism, and luxury hospitality are paving the way for the country to thrive in the global tourism market. With an unwavering commitment to preserving its natural wonders and cultural treasures, Oman is shaping itself into a leading player in the tourism industry, offering unforgettable experiences for travelers while ensuring lasting economic growth for its communities.By embracing these forward-thinking strategies, Oman’s tourism sector is poised to make an indelible mark on the world stage, offering unparalleled experiences to visitors and creating a positive impact on its economy for years to come.

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