≡-Parksville’s Tourism Surge: Are Canadians Finally Giving Up on International Travel? – Viral of Today

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September 8, 2025As the summer season draws to a close, Parksville has experienced a noticeable surge in tourism, with more visitors flocking to the area than ever before. Parksville’s Visitor Centre reported a significant increase in foot traffic, with approximately 30% more visitors than in previous years. This uptick has sparked conversations among local businesses and officials, raising questions about the changing patterns of tourism in the area and the factors driving this increased interest.Increased Local Tourism Amidst Changing Travel TrendsWhile many Canadians traditionally travel to warmer destinations in the U.S. during the summer months, this year has seen a shift. Canadians appear to be opting for local vacations instead, with a growing desire to stay closer to home. The Parksville and District Chamber of Commerce, which operates the Visitor Centre, has been particularly busy, with Executive Director Liette Masse noting that this has been one of the busiest summers on record. Visitors are choosing Parksville over international destinations, with many citing a preference to keep their tourism dollars within the local economy.Masse, who is serving her first year as the executive director, said, “It has been busier for sure, and our statistics are showing it.” The trend has been particularly noticeable with visitors from British Columbia and Alberta, although there has also been an increase in visitors from across Canada and even Europe. Masse observed that many people who might have previously chosen to vacation in the U.S. are now opting for local attractions, contributing to the area’s economic boost.Keeping Tourism Dollars LocalOne of the key reasons behind this shift is the desire among tourists to support the local economy. Visitors have expressed a preference for spending their tourism dollars on local attractions, hotels, and restaurants, rather than traveling south of the border. This trend has benefited a variety of businesses in Parksville, from boutiques to restaurants, all of which have seen increased patronage.In addition to general tourism, Parksville’s Summer by the Sea Street Market has also experienced more foot traffic this year. The market, a staple in the community, has been an important gathering spot for both locals and visitors, offering fresh produce, unique artisan goods, and entertainment. Masse added that the increased popularity of the market indicates a larger trend of local tourism, with businesses directly benefiting from the influx of visitors.Early and Strong Start to the Tourist SeasonAs early as late May, Parksville’s downtown core began to see increased foot traffic, signaling a strong start to the summer season. Teresa Cooper, executive director of the Parksville Downtown Business Association, observed the change early on. “Merchants were confirming that they were getting busy earlier than usual,” she said. This trend suggests that tourism in the area is not only increasing but also starting earlier in the season, potentially marking a shift in the way people approach their vacations.The increase in visitors has been a welcomed sight for local businesses, who have been able to capitalize on the growing interest in the area. Cooper noted, “It will be interesting to see if that trend continues into the fall,” indicating that the Parksville area may continue to see increased tourism even as the weather cools.What the Numbers SayAccording to Blain Sepos, executive director of the Parksville Qualicum Beach Tourism Association, official tourism numbers from the region have a two-month delay. However, reports from local stakeholders indicate that this year has been a strong season. From hotels to attractions, businesses across the area have reported higher-than-usual visitation, suggesting that Parksville is becoming an increasingly popular destination for Canadians looking to vacation closer to home.A Changing Landscape for Canadian TourismThe rise in local tourism in Parksville is part of a larger trend across Canada, with more people opting for regional vacations rather than international travel. Factors such as increased awareness of the benefits of supporting local economies, changes in travel preferences, and economic considerations have all played a role in this shift. The pandemic has also had a lasting effect, with many tourists now opting for destinations that are closer to home and easier to access.In Parksville, the trend has not only helped local businesses but also encouraged the growth of community-based tourism initiatives. Attractions like the Parksville Beach, Rathtrevor Provincial Park, and various local hiking trails have seen more visitors, all looking to experience the beauty of the Parksville area without the hassle of long-distance travel.The Future of Parksville’s Tourism IndustryWith the increasing number of visitors choosing Parksville as their vacation destination, the future looks promising for the local tourism industry. The success of the past summer season has prompted both the Parksville Chamber of Commerce and the Parksville Downtown Business Association to focus on maintaining this momentum. Local businesses are already planning for the fall season, hoping to continue benefiting from the shift in tourism trends.As travel patterns continue to evolve, it’s clear that Parksville’s mix of natural beauty, local charm, and a strong sense of community will continue to attract visitors for years to come. The trend toward local tourism could set a new precedent for other Canadian destinations, encouraging travellers to explore the hidden gems in their own backyards.In conclusion, Parksville’s tourism surge is a reflection of changing attitudes among Canadian travellers, many of whom are choosing to stay local rather than venturing abroad. With more people seeking to support local businesses and enjoy regional attractions, Parksville has positioned itself as a top destination for those looking for a memorable vacation experience closer to home.

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