≡-Sarawak Tourism Board Marks a Key Milestone in Expanding its North Asian Market Presence with a Successful Taiwan B2B Session 2025 in Taipei and Hualien – Viral of Today

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August 29, 2025Sarawak Tourism Board (STB) has achieved a significant milestone in expanding its presence in the North Asian market with the successful completion of its Taiwan B2B Session 2025. Held in Taipei and Hualien, this event highlighted STB’s commitment to strengthening ties and building strategic partnerships with Taiwan’s travel industry. Through well-organized sessions and networking opportunities, the initiative underscored Sarawak’s appeal as an authentic, vibrant, and easily accessible destination for Taiwanese travelers.The Sarawak Tourism Board (STB), in collaboration with Royal Brunei Airlines (RBA), successfully wrapped up its Taiwan B2B Session 2025, a dual-city networking event aimed at strengthening trade ties with the Taiwanese travel sector. The event, which took place in Taipei on August 26 and in Hualien on August 28, marked a key milestone in Sarawak’s push to broaden its presence in the North Asian market.Held at the Courtyard Taipei Downtown by Marriott, the Taipei session attracted travel professionals from the capital and northern Taiwan. Meanwhile, the Hualien event took place at Fullon Hotel, drawing participants from the eastern regions of Taiwan. Both sessions featured a well-organized program, including destination presentations, business matching activities, and strategic networking opportunities designed to foster new partnerships and enhance existing relationships.A standout feature of the Hualien session was a special influencer storytelling segment. This initiative harnessed the power of travel content creators to amplify Sarawak’s destination narrative on digital platforms, presenting the region through the eyes of genuine travel experiences. This strategy aimed to increase consumer confidence and boost Sarawak’s appeal as a must-visit destination.The Taiwan B2B Session 2025 served several key strategic purposes: facilitating direct business interactions between Sarawak tourism operators and Taiwanese outbound agents, expanding trade relations across both established and emerging Taiwanese markets, and reinforcing Sarawak’s unique offerings under the CANFF pillars—Culture, Adventure, Nature, Food, and Festivals.The collaboration with Royal Brunei Airlines further strengthened Sarawak’s accessibility, positioning Kuching as a convenient destination reachable via Bandar Seri Begawan. This partnership also promoted multi-destination travel packages, offering valuable options for Taiwanese agents and travelers seeking diverse Southeast Asian experiences.“Our presence here in Taiwan is not just a campaign — it’s a long-term commitment built on trust,consistency, and shared opportunity. Taiwan is a key market for us, and through this seminar andour collaboration with Royal Brunei Airlines, we are fostering meaningful connections that opennew doors for multi-destination travel. Sarawak is ready to welcome your travellers with our culture,nature, and warm hospitality,” said Dylan Redas Noel, Marketing Director (North Asia and NewMarkets), Sarawak Tourism Board.On 29 August 2025, the Sarawak Tourism Board (STB) wrapped up its successful engagement with Taiwan by paying a courtesy visit to the Hualien County Government. This visit was a reciprocal gesture following the Hualien County delegation’s trip to Sarawak on 13 September 2024. The meeting served as an essential networking platform for both parties, facilitating discussions on future collaborations aimed at enhancing tourism ties between Sarawak and Taiwan.The Taiwan B2B Session 2025, held alongside the courtesy visit, provided a dynamic space for tourism professionals from both regions to connect, share insights, and explore business opportunities. It underscored Sarawak’s growing presence as a unique and accessible destination for Taiwanese travelers. With its rich cultural heritage, natural beauty, and vibrant tourism offerings, Sarawak has increasingly become an attractive option for international tourists.This event also emphasized the potential for deeper cooperation between Sarawak and Taiwan in the tourism sector. By fostering strong business-to-business relations, the Sarawak Tourism Board hopes to tap into Taiwan’s robust travel market. Through initiatives like the B2B sessions, Sarawak aims to position itself as an authentic and sought-after destination for visitors from North Asia.The successful meeting with the Hualien County Government also highlighted Sarawak’s commitment to long-term growth in Taiwan, which remains a key market for international tourism. The tourism board’s efforts to build lasting partnerships reflect its strategic vision of promoting Sarawak as a destination that combines modern attractions with deep cultural roots and sustainable tourism practices.Sarawak Tourism Board (STB) marked a key milestone in expanding its North Asian market presence with the successful Taiwan B2B Session 2025 in Taipei and Hualien. The event reinforced Sarawak’s appeal as an authentic destination, fostering strategic partnerships and strengthening connections with Taiwan’s travel sector.In conclusion, this courtesy visit marked another milestone in Sarawak’s ongoing efforts to strengthen its ties with Taiwan. With a focus on collaboration and mutual growth, the Sarawak Tourism Board looks forward to furthering its reach in Taiwan, ensuring that both destinations continue to thrive in an ever-evolving global tourism landscape.

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