≡-Saudi Arabia Elevates Its Global Tourism Ambitions With The Launch Of A Dazzling Summer 2025 Campaign Targeting Millions Through Luxury, Legacy, And Limitless Exploration – Viral of Today

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Home » Latest Travel News of Saudi Arabia » Saudi Arabia Elevates Its Global Tourism Ambitions With The Launch Of A Dazzling Summer 2025 Campaign Targeting Millions Through Luxury, Legacy, And Limitless Exploration Sunday, June 22, 2025Saudi Arabia’s “Color Your Summer” campaign invites travelers to discover six captivating destinations, each offering a vibrant mix of natural beauty, thrilling experiences, and rich cultural heritage.With the arrival of the summer season, the Saudi Tourism Authority (STA) has unveiled its much-awaited “Saudi Summer 2025” initiative, designed to showcase the Kingdom’s welcoming spirit and offer travelers a rich, multifaceted experience.The “Color Your Summer” initiative, continuing through late September, urges travelers to discover six remarkable locations where dramatic landscapes, cultural treasures, and exciting adventures come together for an unforgettable seasonal journey.Aseer Region Blends Heritage and Highland Exploration This SummerThis summer, the Aseer region emerges as a prime destination, offering a dynamic mix of culture and high-altitude adventure through the refreshed Aseer Summer Season. The program features an exciting lineup of musical performances, artistic showcases, and cultural festivities at iconic sites like Al-Muftaha Village and the lively Plato Event.Travelers can take in Aseer’s scenic beauty while exploring its hiking trails, all set against a backdrop of cool mountain air. Surrounded by dramatic peaks and historic stone homes that echo centuries of tradition, visitors are invited to experience the deep cultural roots and natural splendor of one of Saudi Arabia’s most unique landscapes.Riyadh Emerges as a Global Stage for Esports and Summer EntertainmentThis summer, Riyadh is set to captivate international attention as it welcomes the second edition of the Esports World Cup (EWC), the world’s largest competitive gaming event. Drawing elite players and fans from across the globe, the tournament positions Saudi Arabia’s capital as a leading destination in the global esports arena.Beyond gaming, Riyadh offers a diverse array of summer attractions, including vibrant cultural festivals, immersive art exhibitions, and entertainment experiences designed for all ages. With its energetic atmosphere and world-class events, the city is transforming into a must-visit hub for both cultural exploration and cutting-edge digital competition.Jeddah Delivers Red Sea Elegance and Family Adventures This SummerJeddah, the vibrant gateway to the Red Sea, is poised to delight summer travelers with its refreshing coastal breeze and expanding selection of upscale beachfront resorts. Known for its inviting weather and picturesque shores, the city is unveiling new seaside escapes perfect for unwinding or indulging in exciting aquatic experiences.From thrilling water sports to tranquil relaxation by the sea, Jeddah offers something for every type of traveler. Families can explore lively attractions like the dynamic City Walk and the mesmerizing Circus 1903, blending world-class entertainment with local charm. With its seamless mix of luxury, leisure, and safety, Jeddah promises a sophisticated yet family-friendly summer retreat.Red Sea Islands Welcome Visitors to Saudi Arabia’s New Luxury GetawaySaudi Arabia is setting a new benchmark in high-end travel with the debut of the exclusive Sheybarah and Ummahat islands, now open to tourists for the first time. These untouched island paradises in the Red Sea represent a bold step forward in the Kingdom’s luxury tourism evolution.With their powdery white sands, crystal-clear turquoise waters, and thriving coral ecosystems, the islands deliver an eco-conscious escape that balances environmental stewardship with world-class elegance. Travelers seeking secluded serenity and marine adventures will find an unmatched experience on these sustainably developed island retreats.Taif Invites Travelers to a Cool Highland Retreat Rich in HeritageNestled high in Saudi Arabia’s western mountains, Taif stands out as a classic summer destination known for its refreshing climate and timeless appeal. The city comes alive in the warmer months with its signature Taif roses perfuming the air and scenic landscapes offering panoramic views.Visitors can enjoy serene strolls through Arruddaf Park, explore vibrant traditional souqs, or venture into the misty heights of Al-Shafa and Al-Hada. With its blend of natural beauty, cultural depth, and cool breezes, Taif promises a rejuvenating and authentic summer escape.Al-Baha Unveils Tranquil Wilderness and Enchanting Eco-GetawaysTucked between towering mountain ranges and lush valleys, Al-Baha stands as one of Saudi Arabia’s best-kept secrets. This hidden gem offers a serene escape into nature, where visitors can wander through the breathtaking Raghadan Forest, surrounded by dense woodlands, traditional hillside villages, and fog-laced trails. Al-Baha presents a rare blend of tranquility and adventure, making it a prime spot for eco-tourism and those seeking an immersive natural retreat.Saudi Arabia Sets Bold Tourism Target with Color Your Summer CampaignThis year’s “Color Your Summer” initiative is geared toward drawing over 41 million visitors from both domestic and international markets, setting a new milestone in the Kingdom’s tourism growth. Backed by strategic investments in air travel—such as the addition of over 1 million new domestic flight seats—the program ensures enhanced accessibility across key destinations throughout the country. Projected tourism-related spending is expected to surpass SAR 73 billion, reflecting a strong upward trend in Saudi Arabia’s tourism economy.Driving Vision 2030 Forward Through Tourism ExcellenceSaudi Summer 2025 plays a pivotal role in supporting Vision 2030, the national blueprint for transforming Saudi Arabia into a top-tier global tourism hub. By spotlighting the country’s stunning natural beauty, cultural depth, and world-class hospitality, the campaign invites travelers to experience a vibrant and diverse journey across the Kingdom. From highlands to coastlines, each destination contributes to Saudi Arabia’s growing reputation as a dynamic and unforgettable travel destination.

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