≡-Seema Kadam of LA Tourism Board Shares Strategies to Attract Indian Tourists with New Partnerships and Unique Experiences – Viral of Today

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Seema Kadam of LA Tourism Board Shares Strategies to Attract Indian Tourists with New Partnerships and Unique Experiences
Monday, July 7, 2025

Seema Kadam, a key representative at the Los Angeles Tourism Board, plays a pivotal role in connecting the city with global markets, particularly India.

With extensive experience in destination marketing, Seema leads the board’s strategic efforts to increase the visibility of Los Angeles among Indian tourists. Her dynamic approach includes forging strategic partnerships with airlines, tour operators, influencers, and media to attract travelers. Seema’s work focuses on curating personalized, culturally rich experiences that highlight Los Angeles’ diversity, creativity, and world-class offerings, ensuring the city resonates with Indian travelers in meaningful ways.The Los Angeles Tourism Board is committed to promoting LA as a premier global destination, renowned for its vibrant culture, rich history, and innovative entertainment.The board actively works to enhance the city’s appeal through tailored marketing campaigns, strategic partnerships, and collaborative initiatives. With a focus on attracting international visitors, the board has dedicated significant resources to engage the Indian market. Through a variety of programs, including training for travel professionals, influencer campaigns, and partnerships with airlines, the board ensures that Los Angeles remains a top choice for travelers seeking unique and unforgettable experiences.How is Los Angeles leveraging cultural ties and marketing campaigns to appeal specifically to Indian tourists this season?Los Angeles is a city that celebrates global cultures, and India holds a special place in our outreach efforts. From the entertainment connection between Hollywood & Bollywood, to new family-friend attractions, and unique experiences fit for any traveler, we showcase how LA is a dynamic, creative destination.India remains a top-priority market for us. Our B2B strategy focuses on empowering travel professionals through training, trade events, and new tools, so they can confidently promote LA’s diverse offerings full of culture, cuisine, and entertainment.What partnerships has Visit Los Angeles formed in India—such as with airlines, tour operators, or influencers—to boost visibility and travel bookings?We’ve recently launched an integrated marketing campaign in partnership with TBO, helping to ensure that Los Angeles remains top-of-mind for Indian travellers planning trips to the U.S. Additionally, the upcoming direct flight service between India and Los Angeles will be a milestone for connectivity, making it even easier for Indian visitors to experience LA.We’ve also worked with Indian influencers and Bollywood personalities to inspire travel and are planning new campaigns later for the near future. These partnerships reflect our deep, ongoing commitment to the Indian market and its growth potential.Can you highlight any new experiences, events, or curated itineraries being crafted for Indian travelers visiting Los Angeles?Los Angeles is in the midst of what we’re proudly calling the “Decade of Sports.” The city will play host to a series of major global events, including the 2026 FIFA World Cup, Super Bowl XVI in 2027, and the Olympic and Paralympic Games in 2028. Cricket’s inclusion in the LA28 Olympics is especially exciting for Indian visitors, many of whom are passionate sports fans.This presents a fantastic opportunity for visitors to not only witness world-class sporting events but also to explore all that Los Angeles has to offer—from iconic landmarks and cultural institutions, like the upcoming Lucas Museum, to one-of-a-kind experiences that showcase the city’s diversity and creativity. As a vibrant, year-round destination, LA is ready to welcome Indian travellers in ways that are exciting, meaningful, and unforgettable.How has the Indian market performed in recent years, and what growth targets is Los Angeles aiming for among Indian visitors in 2025?We continue to see strong interest from families, students, luxury travelers, and MICE segments. But what’s particularly exciting is the Millennial and travelers from India who crave authentic, local experiences. They’re exploring our neighbourhoods, discovering diverse culinary scenes, enjoying our vibrant nightlife, and embracing outdoor adventures and cultural experiences that foster deeper connections with the community.As a result, we’re shifting toward more experiential and personalized travel offerings, tailoring our messaging and content to highlight the unique, authentic sides of LA that resonate with these new-age travellers.What feedback have you received from Indian travelers about their LA experience, and how is that shaping future tourism initiatives under your leadership?Indian travelers consistently tell us they love LA’s cultural diversity, immersive attractions, and range of experiences. Our central focus is on fostering meaningful, long-term relationships with the Indian travel trade and media.A recent highlight is the launch of our India Sales Guide—a detailed resource created specifically for travel agents along with our launch of the Digital Travel Trade hub created for the Indian trade which offers all resources under one platform. It includes everything from must-see attractions, accommodations, and dining spots to sample itineraries, travel tips, and current trends. This launched with a Webinar series in collaboration with Warner Bros. Studio Tours, Citadel Outlets, and the Academy Museum of Motion Pictures, showcasing the depth and diversity of LA’s offerings.Looking ahead, we’ll continue investing in personalized marketing campaigns, partnerships with consumer groups, and hosting familiarization (FAM) trips to keep LA top-of-mind, especially as we prepare for the much-anticipated direct flight into LAX.« Back to PageTags: California, cricket LA28 Olympics, Delhi, direct flight India to LA, experiential travel, India, Indian market tourism, indian tourists, Indian travelers, LA Tourism, LA tourism campaigns, LA tourism growth, Los Angeles, Los Angeles Tourism, Los Angeles Travel, mumbai, New Delhi, tourism marketing strategies

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