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Home » CHINA TRAVEL NEWS » South Korea Welcomes Macao And Hengqin’s New Cross-Region Tourism Initiative Friday, June 6, 2025The “Experience Macao” tourism roadshow began on May 30 in Seoul, South Korea, highlighting the rich cultural and tourism assets of the Guangdong-Macao In-depth Cooperation Zone in Hengqin.The event highlighted the region’s unique tourism resources and aimed to introduce South Korean visitors to the combined attractions of Macao and Hengqin. A key feature of the roadshow was the promotion of a “one trip, multiple stops” tourism route, designed to connect both destinations and attract a larger number of international travelers. This initiative is part of a broader strategy to enhance tourism collaboration between South Korea and the Macao-Hengqin region.Collaboration and Initial Cooperation EffortsAhead of the roadshow, a tourism promotion and business meeting took place on May 29, providing a platform for discussions between the Guangdong-Macao In-depth Cooperation Zone’s Economic Development Bureau and South Korean tourism enterprises. The meeting offered a comprehensive overview of Hengqin’s cultural and tourism strengths, along with its potential for future growth. Emphasis was placed on the “one trip, multiple stops” model, which allows visitors to experience both Macao and Hengqin in a single journey. This model aims to provide tourists with a seamless travel experience while maximizing the benefits for local tourism industries in both regions.During the business session, representatives from Hengqin engaged in detailed conversations with South Korean travel agencies and cultural tourism companies. These discussions centered around joint initiatives for tour route development and market promotion strategies, with an eye on fostering deeper cooperation between the two regions. As a result of these exchanges, several preliminary agreements were made, laying the groundwork for future partnerships that will benefit tourism enterprises in both Hengqin and South Korea. These agreements are expected to pave the way for more collaborative efforts in designing new travel routes, creating promotional campaigns, and increasing tourism traffic between the two regions.Showcasing Hengqin’s Tourism HighlightsThe roadshow, which runs until June 2, features a dedicated booth designed to promote the “one trip, multiple stops” tourism model and the concept of “Macao-Hengqin linked tourism.” The booth is strategically set up to showcase Hengqin’s top-tier tourism offerings, including family-friendly attractions at the Chimelong International Ocean Resort and the high-tech entertainment experiences at Novotown. These attractions highlight Hengqin’s unique position as a family-friendly destination that blends natural beauty with cutting-edge entertainment.One of the primary objectives of the roadshow is to engage South Korean tourists by promoting the new Macao-Hengqin linked travel routes and products. In partnership with local travel agencies, the roadshow is introducing a variety of tour options that combine the best of both Macao and Hengqin, encouraging visitors to explore both destinations in one trip. These offerings have already sparked significant interest among South Korean travelers, as the “one trip, multiple stops” model allows them to explore two distinct regions without the need for extensive travel planning or logistics. The strategic positioning of Hengqin’s top attractions within the roadshow booth ensures that South Korean tourists can easily access information about these key sites and their unique features.Exploring New International Market ProspectsIn 2024, South Korea emerged as Macao’s second-largest international source market, with a remarkable 140% increase in South Korean visitor arrivals year-on-year. This surge in visitors represents a significant opportunity for both Macao and Hengqin to expand their tourism presence in the South Korean market. The “Experience Macao” roadshow is strategically timed to capitalize on this growing interest, further strengthening the tourism ties between the two regions.The Guangdong-Macao In-depth Cooperation Zone is actively working with travel agencies and major airlines from Macao, Hengqin, and South Korea to explore innovative new tourism experiences that link Macao-Hengqin with the Guangdong–Hong Kong–Macao Greater Bay Area (GBA). The aim is to develop a range of unique travel products that span across regions, such as cross-region joint tickets and multi-city routes, which will offer greater flexibility and convenience for international tourists. By providing more seamless travel options, these new products are expected to increase the international appeal of both Macao and Hengqin, attracting even more visitors from South Korea and beyond.Moreover, the introduction of multi-city routes is designed to make it easier for tourists to explore a broader range of destinations within the Greater Bay Area, expanding the reach of Macao-Hengqin tourism and increasing its global footprint. The roadshow’s efforts to highlight these travel innovations are expected to build momentum in the international tourism market, driving greater interest in the region and reinforcing the area’s growing reputation as a dynamic and diverse tourism destination.As Macao and Hengqin continue to innovate and collaborate in the tourism sector, their combined efforts will undoubtedly strengthen their position as key destinations for travelers from South Korea and other international markets. The “Experience Macao” roadshow marks the start of a new era in tourism, bringing promising opportunities for growth and collaboration between both regions.
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