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Home » Taiwan Travel News » Taiwan Tourism Makes A Groundbreaking Debut At LA Pride Parade With A Spectacular Rainbow Float, Cultural Icons, And A Bold Global Statement Of LGBTQ+ Inclusivity: Here’s All You Need to Know Tuesday, June 10, 2025Taiwan Tourism delivered a powerful and unforgettable message of unity and inclusion with its first-ever appearance at the LA Pride Parade. Marking a groundbreaking moment for the island nation, the vibrant participation featured a dazzling rainbow-themed float adorned with iconic Taiwanese symbols—like Kaohsiung’s Dragon and Tiger Pagodas and a giant bubble tea cup—beautifully blending cultural pride with a bold stance on LGBTQ+ rights. With this spirited showcase, Taiwan Tourism affirmed its global commitment to diversity, proudly positioning the country as Asia’s most progressive and welcoming destination for all travelers.Taiwan Lights Up LA Pride Parade with Cultural Vibrance and a Message of UnityIn a historic first, Taiwan made an electrifying debut at this year’s LA Pride Parade, dazzling thousands with a vibrant display of cultural celebration, inclusivity, and national pride. With an energetic float, colorful costumes, and spirited community participation, the Taiwan Tourism Administration brought the heart of the island nation to the streets of Los Angeles—offering the world a warm and open invitation to discover Taiwan as both a culturally rich and LGBTQ+ inclusive destination.Held annually in the heart of California’s most diverse city, the LA Pride Parade is a global stage for equality, expression, and cultural representation. Taiwan’s decision to join this high-profile celebration marks a significant step in reinforcing its commitment to equality and expanding its presence on the global tourism map. This year’s participation carried a powerful message: Taiwan is not only open for travel—it’s open for all.At the center of Taiwan’s presence was a dazzling float, adorned in rainbow hues that reflected the parade’s core themes of pride and unity. Along its sides, vivid illustrations of the iconic Dragon and Tiger Pagodas from Kaohsiung added a deep cultural touch, connecting the celebration to Taiwan’s architectural heritage. However, the showstopper was undoubtedly the whimsical oversized bubble tea cup—overflowing with colorful tapioca pearls. This creative centerpiece served as a lighthearted yet poignant symbol of diversity and harmony, capturing the idea that different identities, like the varied pearls in a drink, come together to create something greater and more beautiful.Perched atop the float was OhBear, Taiwan’s lovable tourism mascot, radiating joy and warmth. Representing the island’s welcoming nature, OhBear became a favorite among parade-goers, posing for countless photos and serving as a charming ambassador for Taiwan’s travel-friendly image.Leading the delegation with grace and pride was Deputy Director General Sara Chen of the Taipei Economic and Cultural Office in Los Angeles (TECO-LA). Marching beside her was the radiant Miss Taiwanese American and her Court, whose participation brought elegance, heritage, and a visible connection to Taiwanese-American communities. Together, they represented the bridge between tradition and modernity, East and West, local pride and global outreach.Behind them marched a proud and passionate delegation of Taiwan’s tourism leaders and travel industry partners. The effort was coordinated by Vivian Lin, Director of the Tourism Division, and brought together representatives from major Taiwanese airlines such as China Airlines and EVA Airways, as well as top travel agencies including Lion Travel and Mango Tours. Their collective presence underscored Taiwan’s goal of promoting itself not just as a tourist destination, but as a travel experience rooted in openness, respect, and cultural celebration.Infusing rhythm into the event, the Formosan Dance Crew electrified the crowd with a series of dynamic performances set to popular Taiwanese pop tracks. Their synchronized moves and contagious enthusiasm drew cheers from spectators, creating a sense of movement and festivity that further amplified Taiwan’s joyful message. These performances were complemented by a large group of around one hundred volunteers—including overseas Taiwanese residents, students, and youth activists—who marched with pride, waving flags and spreading messages of inclusion.But Taiwan’s involvement in the LA Pride Parade didn’t stop on the streets. At Pride Village—the festival area that accompanies the parade—Taiwan Tourism Administration teamed up with China Airlines to host an interactive booth. Visitors were invited to personalize and create Taiwan-themed pin badges, adding a personal touch to their outfits while learning more about the island’s unique culture. The booth also promoted the #DanceToTaiwan challenge, an online campaign that encouraged attendees to film their best dance moves for a chance to win one of three free roundtrip flights to Taiwan.This campaign not only built excitement around travel to Taiwan but also fostered an organic connection between the local LGBTQ+ community and Taiwan’s efforts to champion inclusion through cultural experiences.Taiwan’s participation in the LA Pride Parade is especially meaningful in the global context of LGBTQ+ rights. As the first country in Asia to legalize same-sex marriage, Taiwan has emerged as a leader in the region on issues of equality and human rights. This appearance in Los Angeles represents not just tourism promotion but a celebration of the values that Taiwan upholds both at home and abroad.The success of the event signals a broader shift in how countries present themselves on the global stage—not just through landmarks and cuisine, but through shared values and cultural dialogue. For Taiwan, this means showcasing its deep respect for diversity, its rich cultural heritage, and its readiness to welcome all travelers with open arms.With music, dance, symbolism, and heartfelt participation, Taiwan’s presence at LA Pride left a lasting impression on the crowd and positioned the country as a shining example of how tourism and human dignity can walk hand in hand.As Taiwan continues to build global connections, its involvement in events like LA Pride Parade sets the tone for a future of inclusive travel—where culture, identity, and celebration converge.
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