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Home » Australia Travel News » Tasmania In Australia’s Edge Of The Bay Resort Acquired By Intrepid Travel, Promising New Nature-Based, Community-Centric Experiences For Global Travelers Monday, June 2, 2025Intrepid Travel has added to its international portfolio of properties through the acquisition of the 20-room Edge of the Bay Resort in Tasmania, Australia. Set amidst 18 acres offering spectacular views over Wineglass Bay and The Hazards, the resort is an important step towards Intrepid’s sustainable tourism aspirations. Intrepid expects this acquisition to be part of the company’s effort to provide ecologically friendly, community-focused travel experiences that respect the environment and respect local customs. Through this acquisition, Intrepid intends to promote the sustainability and participation aspect by developing partnerships among the Palawa people, who are the traditional owners, and environmental organization Greening Australia, which is committed to the conservation of the environment. In the immediate term, the Edge of the Bay Resort will continue operating as it is, while over time there are ongoing developments to extend its environmental and cultural contributions.Intrepid Travel, a certified B Corp company, has made significant strides in its global accommodation strategy by acquiring the 20-room Edge of the Bay property in Tasmania. The property, set on 18 acres with breathtaking views of Wineglass Bay and The Hazards, is a major addition to Intrepid’s portfolio and marks its second acquisition in Australia. This acquisition comes after the company’s purchase of Daintree Ecolodge in Far North Queensland in 2023, highlighting its expanding dedication to eco-friendly and community-centered accommodations.Intrepid’s purchase of Edge of the Bay aligns with its larger goal of offering impactful, eco-conscious travel experiences that honor and preserve local communities and ecosystems. The move was announced by Intrepid Travel’s ANZ Managing Director, along with the General Manager of Accommodation, Celine Hurelle, who previously worked with Accor. The partnership has been officially named “An Intrepid Stay,” and the announcement took place at an intimate gathering at Daintree Ecolodge, underscoring the company’s continued focus on responsible tourism and community involvement.The Edge of the Bay property has been a family-run business since 1980, founded by Jill and Ray Johnston. For more than forty years, the Johnston family has overseen the resort, fostering a strong bond with both the land and the surrounding community. Intrepid plans to honor this legacy by maintaining a people-first, community-driven approach. The company intends to work closely with the local community to develop nature-based and culturally enriched experiences, ensuring that the property remains a hub of sustainable tourism.As part of its commitment to local cultural preservation, Intrepid will collaborate with the traditional owners of the land, the Palawa people, to conduct a comprehensive cultural heritage assessment. This partnership aims to protect and celebrate the rich history of the region, reinforcing Intrepid’s pledge to respect both the place and its people.James Thornton, CEO of Intrepid Travel, explained that the company’s accommodation strategy is centered on creating authentic, meaningful travel experiences that honor the integrity of the local environment and the communities it serves. In Tasmania, tourism plays a vital role in the local economy, directly and indirectly supporting around 50,800 jobs, or approximately 15.6 percent of the total filled jobs in the state—the highest proportion in Australia.Tourism Tasmania CEO Sarah Clark welcomed the investment, emphasizing that the Edge of the Bay acquisition strengthens Tasmania’s appeal as a top global travel destination. The state’s natural beauty and thriving tourism industry make it a prime location for Intrepid’s expansion into the accommodation sector.To further enhance the property’s sustainability efforts, Intrepid plans to incorporate Greening Australia, a local partner of the company’s not-for-profit arm, The Intrepid Foundation. This collaboration will bring new nature-based guest experiences to the property, as well as fundraising efforts for Greening Australia’s environmental initiatives. James Murray, Philanthropic Partnerships Manager for Greening Australia, highlighted that Freycinet, the region where Edge of the Bay is located, is one of Tasmania’s most ecologically diverse and visually stunning areas.In addition to its acquisition in Tasmania, Intrepid Travel also announced the purchase of a 17-room riad in Marrakech, Morocco, one of the company’s most popular destinations. This acquisition underscores Intrepid’s commitment to diversifying its accommodation offerings worldwide. Located just five minutes from the famed medina, the riad spans 470 square meters and was acquired from a private owner. Starting in July 2025, Intrepid will fully operate the riad, offering guests authentic Moroccan experiences in a traditional guesthouse setting.The riad’s dining experiences will be a highlight, featuring chefs selected through Intrepid’s foundation partner, the Amal Association, which specializes in culinary training for women. This nonprofit organization provides culinary training to women in Morocco, empowering them with valuable skills and employment opportunities. The partnership not only enhances the guest experience but also creates a positive social impact by supporting local women and fostering economic growth in the region.Alongside the riad in Marrakech, Intrepid has secured a multi-year lease on a hotel in Hoi An, Vietnam. This acquisition is part of the company’s broader expansion plan to grow its global portfolio to 20 properties within the next three years, reflecting its commitment to offering sustainable, community-focused accommodation options for travelers around the world.Intrepid’s properties will be available for booking independently of the company’s tours, allowing guests to enjoy an authentic Intrepid experience while supporting local communities. Each property will be responsibly operated, with a strong emphasis on sustainability, local culture, and social impact.As for Edge of the Bay, the resort will continue its regular operations in the short term, with plans for gradual enhancements aimed at improving sustainability and deepening community engagement. Intrepid intends to incorporate local storytelling into the guest experience, allowing visitors to connect more meaningfully with the region’s rich cultural and environmental heritage.Intrepid Travel has accelerated its international accommodation expansion by acquiring Edge of the Bay Resort in Tasmania, Australia, emphasizing sustainability and community involvement. The acquisition is an important milestone towards the company offering sustainable, environmentally friendly travel experiences in one of Australia’s premier scenic destinations.In conclusion, the acquisition of Edge of the Bay, along with the riad in Marrakech and other global properties, underscores Intrepid Travel’s commitment to expanding its accommodation offerings while maintaining a strong focus on sustainability, local partnerships, and cultural respect. The company’s ongoing investment in community-driven, nature-based experiences is a testament to its mission of providing travelers with meaningful, authentic journeys that leave a positive impact on the world.
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