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Home » THAILAND » Thailand’s Tourism Crisis: Urgent Call For Overhaul To Tackle Declining Arrivals And Enhance Global Competitivenes Friday, June 6, 2025Thailand’s tourism sector faces a critical decline in arrivals, urging immediate and bold reforms to restore its global appeal and secure long-term industry growth.The Tourism Council of Thailand (TCT) has urged the Thai government to make significant reforms to upgrade the country into a sustainable and high-quality tourism destination, according to a letter sent to Prime Minister Paetongtarn Shinawatra. This call for action highlights the need to enhance Thailand’s global tourism competitiveness and address ongoing challenges within the industry.Tourism in Thailand is a major economic contributor, providing over 4.4 million jobs. However, the sector faces several global uncertainties, including geopolitical tensions and increasing concerns regarding traveler safety. These issues threaten the country’s appeal as a leading tourist destination, and urgent action is required to address them.The TCT raised alarms about the ongoing issues of tourist scams and fraud, which have negatively impacted Thailand’s image as a secure and hospitable destination. The Council is urging the government to take swift action to address these issues and effectively combat such crimes. Restoring traveler trust requires collaboration between multiple agencies and the development of a robust monitoring system to quickly resolve complaints. Furthermore, the TCT emphasized the need for clear guidelines on cannabis use in tourist zones to prevent abuse and safeguard the well-being of visitors.In response to the issue of workforce shortages in the tourism sector, the TCT proposed the creation of a regional tourism skills school. This institution would focus on providing essential training in foreign languages, technology, customer service, and communication, ensuring that Thailand’s workforce is equipped to meet the evolving needs of international travelers. The development of such a school would also enhance the overall quality of the tourism experience, benefiting both visitors and local businesses.The Council also called for reforms in the legal processes that affect the hospitality sector. Currently, hotel and lodging operators are burdened with multiple permits, which creates inefficiencies and delays. The TCT suggests simplifying this system by replacing these various permits with a single, streamlined license. Such a move would reduce bureaucratic hurdles and make it easier for operators to run their businesses, ultimately benefiting the tourism industry as a whole.Sustainability is a central priority for the TCT, highlighting the need for Thailand’s tourism sector to align with global trends, particularly those set by the European Union. To address this, the Council proposed the creation of a dedicated body focused on sustainable tourism development. This entity would oversee operator training, collaborate with key stakeholders, and ensure adherence to international environmental standards. By implementing such measures, Thailand’s tourism industry could enhance its eco-friendliness, positioning the country as a top destination for environmentally-conscious travelers.The TCT has already submitted several proposals to the Thai Finance and Transport Ministries, urging them to take immediate action. One of the key proposals for the Finance Ministry is to provide low-interest loans to small and medium-sized tourism operators who currently lack access to financial resources. The creation of a sustainable tourism fund would further assist these operators in improving their services and adopting more eco-friendly practices. This would also help them remain competitive as Thailand works towards becoming a more sustainable destination.In addition, the TCT has called on the Transport Ministry to tackle ongoing issues in the transportation sector, including scams involving taxis and car rentals. These problems often leave tourists feeling frustrated and unsafe. By addressing these concerns and expanding rail services, the government would help improve connectivity between major cities and secondary regions, making it easier for visitors to explore Thailand in a more efficient and cost-effective manner.Despite the challenges, Thailand remains a popular destination for international tourists. Between January 1 and May 18, the country welcomed 13.4 million visitors, although this was a 1.75% decline compared to the same period in the previous year. This slight drop in numbers further emphasizes the need for strategic changes to maintain Thailand’s standing as a top global destination.The Tourism Council of Thailand’s proposals aim to address key challenges in the sector, including safety concerns, workforce development, sustainability, and bureaucratic inefficiencies. By implementing these reforms, Thailand can enhance its tourism offering, improve the visitor experience, and remain competitive on the global stage.
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