≡-Thailand’s Tourism Sector Set for Transformation as 20 Partners Commit to Sustainable Tourism Goals by 2030 – Viral of Today

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Home » Thailand Travel News » Thailand’s Tourism Sector Set for Transformation as 20 Partners Commit to Sustainable Tourism Goals by 2030 Monday, July 21, 2025The Tourism Authority of Thailand (TAT), together with 20 public and private sector organizations, is launching a unique nationwide river and canal clean-up from June 1-30. A historic Letter of Intent has been signed to serve as an overarching commitment and framework for the collective repackaging and renewing of the dimension of Sustainable Tourism Goals (STGs) to be embraced by the tourism sector in the country by year 2030. This milestone agreement, which has been formalized with today’s signing, represents a major leap forward for the development of Thailand’s tourism industry, ensuring that growth is planned in accordance with sustainable operations, environmental conservation and social responsibility.As part of the TAT’s broader Strategic Direction 2026, the letter reflects a shared ambition to transform Thailand into a global leader in sustainable tourism, with a focus on harmonizing economic growth with environmental protection, social inclusivity, and robust governance practices. By embracing the United Nations Sustainable Development Goals (SDGs) and tailoring them to the specific needs of the tourism sector, this initiative paves the way for a future where tourism contributes positively to both the economy and the environment.The 21 signatory organizations include eight government agencies that are critical to the national effort. These agencies are the Tourism Authority of Thailand (TAT), the Department of Tourism (DOT), the Sports Authority of Thailand (SAT), the Department of Climate Change and Environment (DCCE), the Thailand Greenhouse Gas Management Organization (TGO), the Designated Areas for Sustainable Tourism Administration (DASTA), the Thailand Convention and Exhibition Bureau (TCEB), and the Office of National Higher Education Science Research and Innovation Policy Council (NXPO). Each of these entities plays a crucial role in creating an environment conducive to the growth of sustainable tourism, by aligning their policies and practices with the STGs.The private sector and civil society also have an important role to play in the advancement of this initiative. Thirteen leading organizations, including the Tourism Council of Thailand (TCT), Thai Hotels Association (THA), Thai Ecotourism and Adventure Travel Association (TEATA), Association of Thai Travel Agents (ATTA), Thailand Incentive and Convention Association (TICA), and the Sustainable Tourism Development Foundation, are also signatories. High-profile private entities such as Central Group, Asset World Corporation (AWC), Minor International, The Mall Group, Siam Piwat, One Bangkok, and Dusit Thani have also come forward to lend their support, helping to drive the transformation from within the tourism industry itself.The agreement sets forth a comprehensive framework that will guide the development and implementation of strategies for the period 2026-2027, with an overarching goal to meet the STGs by 2030. This framework encompasses a wide range of initiatives, from emissions reduction and resource efficiency to the protection of biodiversity and the establishment of better management standards. Central to these efforts will be the inclusion of equity and local participation, ensuring that all stakeholders, particularly local communities, have a voice in the process.The partners are committed to transforming Thailand’s tourism sector into a model of sustainability, focusing on the balance between growth and responsibility. This national coalition envisions a tourism industry that promotes environmental conservation, social equality, and economic stability, contributing to the SDGs in meaningful and measurable ways. The agreement also emphasizes a robust approach to sustainability, encouraging all partners to work collaboratively and learn from each other’s experiences and best practices.One of the most significant aspects of the agreement is the introduction of clear action plans for each agency involved. For example, TAT will help tourism businesses obtain sustainability certifications by offering resources like the STGs STAR platform, the Carbon Footprint Hotels Platform, and the Thailand Tourism Awards. These tools will enable businesses to assess their environmental impact and work towards more sustainable practices, ultimately contributing to Thailand’s reputation as a top-tier sustainable destination.The Department of Tourism (DOT) will spearhead the Thailand Green Plan 2030, focusing on green initiatives that promote sustainable tourism at a national level. Additionally, DOT will support international certifications, such as the Thailand Good Travel Seal, aiming to upgrade at least 100 tourism sites to meet these high standards by 2030. The Department of Climate Change and Environment (DCCE) will work closely with hotels in Phuket to elevate them to the Green Hotel Plus status, further advancing Thailand’s environmental objectives and demonstrating the country’s commitment to green tourism.The signing of this landmark agreement reflects a commitment to long-term, sustainable growth in Thailand’s tourism sector. By integrating the SDGs into the fabric of the industry, the country is not only protecting its natural and cultural heritage but also setting a global example for others to follow. This transformative shift towards sustainability is not just about reducing carbon footprints; it’s about creating an ecosystem where tourism enhances the livelihoods of local communities while ensuring that future generations can enjoy the same pristine beauty and cultural richness that Thailand offers today.Through this unified approach, Thailand is positioning itself as a model for sustainable tourism, where businesses, government entities, and civil society organizations work hand in hand to create a resilient and forward-thinking tourism industry. The collective action outlined in the Letter of Intent serves as a powerful message: Thailand is ready to embrace the future of tourism, one that is responsible, inclusive, and sustainable.Thailand is ambitious but realistic in setting targets for emissions reduction, resource efficiency, biodiversity and governance and will work tirelessly towards achieving them. With the country moving towards these objectives, the tourism industry is set to undergo a transformation for the better, with stakeholders, no matter how big or small, receiving an equal opportunity to shape the changing face of travel in Thailand.This significant progress is not only the agreement of parties involved, but the mutual understanding of the direction the tourism sector has taken on these sustainability, inclusivity and responsibility issues. It is testament to Thailand’s determination to protect and safeguard the Kingdom’s rich and abundant natural and cultural heritage, while improving the quality of life of the Thai people and boosting the country’s sustainable development as a leading global tourism destination. The work being done today paves the way for the future when tourism in Thailand not only sustains the local economy, but conserves the very resources that make the country a favorite among travelers from all over the globe.

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