≡-Tinga Chan, Tinga Tanzania New Campaign Launched to Promote Tourism During the African Nations Championship – Viral of Today

<> Viral of Today <>
Home » TOURISM NEWS » Tinga Chan, Tinga Tanzania New Campaign Launched to Promote Tourism During the African Nations Championship Thursday, July 31, 2025The Tanzania Tourist Board (TTB), in collaboration with the Ministry of Information, Culture, Arts and Sports, has introduced an innovative campaign aimed at leveraging the African Nations Championship (CHAN) tournament to promote Tanzania’s tourism sector. The campaign, dubbed “Tinga Chan, Tinga Tanzania,” is set to run in tandem with the tournament, which will be held from August 2 to August 30, 2025. This initiative is part of Tanzania’s broader strategy to showcase the country’s unique cultural, natural, and historical attractions to both local and international audiences.Tinga Chan, Tinga Tanzania: Using Sports to Promote National TourismThe Tinga Chan, Tinga Tanzania campaign aims to capitalize on the international attention that the African Nations Championship will bring to Tanzania. As the host country for this major sporting event, Tanzania is looking to maximize the opportunity to highlight its tourism offerings. Ephraim Mafuru, Managing Director of the Tanzania Tourist Board, spoke to journalists on July 31, 2025, at the Leaders Club grounds in Dar es Salaam, explaining that the campaign seeks to promote the country’s diverse tourism attractions both within the East African region and globally.The CHAN tournament, which will take place in several key cities in Tanzania, including Dar es Salaam, Arusha, Mwanza, and Mbeya, as well as in neighboring countries Kenya and Uganda, presents a unique opportunity to attract tourists from across the continent and beyond. Mafuru emphasized that the event would serve as a platform to introduce Tanzania’s landscapes, wildlife, culture, and history to a wide audience, thus enhancing the country’s global tourism profile.A Strategic Tourism Push Linked to Major Sporting EventsThe Tinga Chan, Tinga Tanzania campaign is not just about promoting tourism in the lead-up to the tournament; it is a long-term strategy aimed at sustaining visitor interest even after the event concludes. As part of this initiative, the TTB plans to utilize a variety of marketing tools, including advertisements, digital content, and modern technology, to create awareness about Tanzania’s attractions. By showcasing the country’s natural beauty, vibrant culture, and rich history through engaging videos, social media campaigns, and targeted advertisements, the aim is to keep the momentum of tourism high during and after the tournament.With 19 African nations participating in CHAN 2025, the event is expected to draw large crowds from across the continent. The presence of these international visitors will not only benefit the tourism industry but also provide an opportunity to promote local businesses and services, further enhancing Tanzania’s appeal as a travel destination. By providing a platform for showcasing the country’s tourism offerings, TTB hopes to increase the number of tourists coming to Tanzania in the months and years following the tournament.National Pride and Tourism Promotion Through SportsThe CHAN tournament is not just a sporting event; it also offers a chance to demonstrate national pride and unity. The Acting Director of the Information Department (MAELEZO), Rodney Thadeus, emphasized the importance of the tournament beyond the football field. He encouraged Tanzanians to come together to support their national team and make their voices heard in the stands. Thadeus also highlighted the importance of showing off Tanzania’s cultural and tourism assets to international visitors. By participating in the event and supporting the national team, Tanzanians will be helping to promote the beauty and pride of their country.The sentiment of national unity and pride extends beyond the football pitch. The success of the CHAN tournament as a sporting event is closely tied to its ability to create lasting positive perceptions of Tanzania in the minds of international visitors. With this in mind, the TTB is focused on ensuring that the tournament offers a glimpse into the warmth and hospitality that Tanzania is known for, both through the football matches themselves and through the immersive cultural experiences available to tourists.A Nationwide Approach to Engaging VisitorsOne of the key aspects of the Tinga Chan, Tinga Tanzania campaign is its emphasis on community engagement. The TTB has designed the campaign to encourage Tanzanians from various regions to participate and make the most of the opportunities created by the CHAN tournament. Public viewing zones will be established in multiple cities, including Arusha, Mwanza, Mbeya, Dodoma, and Dar es Salaam, allowing local communities to watch the matches together. These viewing zones will not only provide an exciting atmosphere for football fans but will also be an opportunity for people to gather, celebrate, and learn more about the tourism opportunities available in their country.By involving local communities in the tourism promotion process, the campaign aims to foster a sense of ownership and pride in the country’s tourism assets. Local businesses and service providers, including hotels, restaurants, and transport services, will benefit from the influx of visitors during the tournament, creating a positive economic impact in the host cities. Additionally, the campaign’s nationwide approach ensures that regions outside of major tourist hubs are also able to showcase their unique offerings to both domestic and international audiences.Collaboration with Local and International StakeholdersThe success of the Tinga Chan, Tinga Tanzania campaign is also contingent upon collaboration between various stakeholders, including the government, tourism agencies, local businesses, and international partners. The Tanzania Tourist Board’s efforts to bring together all parties involved in the tourism sector will ensure that the country’s tourism infrastructure is able to meet the demands of visitors during the tournament. By working together, these stakeholders can provide a seamless and memorable experience for tourists, encouraging them to explore more of Tanzania long after the CHAN tournament has ended.The collaboration between the Ministry of Information, Culture, Arts and Sports, the TTB, and various tourism providers reflects Tanzania’s commitment to enhancing its tourism sector and positioning itself as a premier travel destination. As the country moves forward with its efforts to promote tourism through sports, it is clear that major events like CHAN offer significant potential to raise the country’s profile on the international stage.Technology and Digital Engagement: Reaching a Global AudienceIn an age where digital marketing is essential, the TTB has placed a strong emphasis on utilizing modern technology to engage both local and international audiences. The Tinga Chan, Tinga Tanzania campaign will make extensive use of digital platforms, including social media, online advertisements, and video content, to reach a broad and diverse audience. The digital content produced as part of this initiative will highlight Tanzania’s unique attractions, such as the Serengeti, Mount Kilimanjaro, and Zanzibar, while also showcasing lesser-known gems throughout the country.Additionally, the use of digital platforms allows for more targeted outreach to specific demographics, such as young travelers, adventure seekers, and those interested in cultural tourism. By using data-driven insights, the TTB aims to tailor its message and engage potential visitors in a way that resonates with their interests and travel preferences.Tourism as a Catalyst for Economic GrowthBeyond the immediate impact of increased visitor numbers during the tournament, the Tinga Chan, Tinga Tanzania campaign is expected to contribute to long-term economic growth through the continued development of the country’s tourism sector. By raising awareness of Tanzania’s diverse tourism offerings, the campaign aims to attract international travelers throughout the year, not just during major events. The influx of tourists will lead to increased demand for services, boosting local businesses and creating new job opportunities.Moreover, the focus on sustainable tourism practices throughout the campaign ensures that Tanzania can continue to benefit from tourism while protecting its natural and cultural heritage. By attracting responsible travelers who respect the environment and local communities, Tanzania can continue to grow its tourism sector in a way that benefits both visitors and residents alike.The Lasting Impact of the Campaign: Encouraging Post-Tournament TravelWhile the Tinga Chan, Tinga Tanzania campaign is centered around the CHAN tournament, the long-term goal is to leave a lasting impression on visitors, encouraging them to return to Tanzania in the future. By creating a memorable experience during the tournament, the campaign aims to turn first-time visitors into repeat tourists, who will continue to explore the country’s attractions and contribute to the local economy.Through its comprehensive approach, which includes digital engagement, community involvement, and collaboration between tourism stakeholders, the TTB hopes to create a sustainable tourism ecosystem that benefits all sectors of society. With the right support and continued investment, Tanzania can position itself as a top global travel destination, leveraging major events like CHAN to promote its diverse culture, landscapes, and hospitality to a worldwide audience.A Vision for Tourism and Unity Through SportsThe Tinga Chan, Tinga Tanzania campaign is more than just a tourism promotion initiative—it is a celebration of Tanzania’s rich cultural heritage and natural beauty, as well as a testament to the power of sports in uniting people and promoting national pride. By harnessing the excitement of the CHAN tournament, the campaign aims to showcase Tanzania as a premier destination for tourism, drawing visitors from across Africa and beyond. As the country moves forward with its tourism development efforts, the Tinga Chan, Tinga Tanzania campaign serves as a stepping stone toward a brighter future for Tanzania’s tourism sector, one that will continue to grow and thrive for years to come.

This information will surprise you!

Conclusion

Did you enjoy the news? Keep following us daily!