≡-Tourism Ireland Partners with Fáilte Ireland and Tourism Northern Ireland to Position Ireland as the Leading Destination for Corporate Meetings and Incentive Travel at The Meetings Show in London – Viral of Today

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Home » IRELAND TRAVEL NEWS » Tourism Ireland Partners with Fáilte Ireland and Tourism Northern Ireland to Position Ireland as the Leading Destination for Corporate Meetings and Incentive Travel at The Meetings Show in London Thursday, June 26, 2025This week, Tourism Ireland, in partnership with Fáilte Ireland and Tourism Northern Ireland, is making its mark at The Meetings Show in London. Their collective participation under the “Meet in Ireland” campaign aims to highlight the island of Ireland as a top-tier destination for corporate meetings, events, and incentive travel. A group of 28 tourism companies from across Ireland have joined the effort to showcase their expertise and promote Ireland’s offerings to global business event planners.As one of the leading global exhibitions for business events, The Meetings Show brings together event planners, suppliers, and tourism representatives from around the world. The event is an important platform for building relationships and facilitating future business opportunities. Tourism Ireland’s involvement demonstrates its commitment to solidifying Ireland’s position as a top destination for corporate meetings and incentive travel.At the event, participating Irish tourism companies will engage in more than 840 one-on-one meetings with international event planners. These strategic discussions are designed to forge partnerships that will bring a range of business events to Ireland in the years to come. With the growing demand for corporate events worldwide, Tourism Ireland’s efforts are focused on securing Ireland’s place as a leader in the business events industry.Tourism Ireland has set an ambitious target for the year, aiming to facilitate 7,500 business meetings with overseas buyers. This initiative will help connect local tourism providers with international event planners, ensuring a steady flow of business to Ireland and boosting the local economy through the business events sector.The core message being shared by Tourism Ireland is that the island of Ireland offers a compelling mix of world-class infrastructure, high-quality accommodation, innovative venues, and stunning natural landscapes—all supported by Ireland’s signature warm hospitality. These attributes make it an ideal choice for corporate meetings and incentive programs, ranging from intimate executive retreats to large-scale conferences and incentive trips.In addition to its impressive infrastructure, Ireland is home to a wide variety of unique venues, including historic landmarks, luxury hotels, and state-of-the-art convention centers, all equipped with the latest technology and facilities. These venues are adaptable, providing the flexibility needed to meet the demands of diverse corporate events.Beyond the exceptional venues, Ireland’s natural beauty offers a distinct advantage. The country’s scenic landscapes, including the dramatic coastlines of the Wild Atlantic Way and the peaceful rolling hills of the countryside, provide an inspiring backdrop for both work and relaxation. Corporate event attendees can enjoy a combination of productive meetings and leisure activities, from exploring vibrant cities to experiencing the island’s rich cultural heritage.Tourism Ireland’s “Meet in Ireland” campaign continues to gain traction among international event planners. As demand for business events in Ireland rises, the country is positioned to become an even more prominent player in the global meetings and events industry.Tourism Ireland’s presence at The Meetings Show demonstrates the island’s growing prominence as a leading destination for corporate meetings and incentive travel. With its superior infrastructure, diverse range of venues, rich cultural offerings, and breathtaking landscapes, Ireland is a prime choice for hosting business events of all sizes. By connecting local tourism operators with global event planners, Tourism Ireland is laying the groundwork for the future growth of the island’s business events sector.David Boyce, Tourism Ireland’s Head of Business Events, said: “The Meetings Show provides an important platform for us to promote the island of Ireland as a premier destination for Business Events and we are delighted to have 28 tourism companies from the island of Ireland with us at this event. They’re engaging in hundreds of commercial meetings and showcasing the best of Ireland to influential international meeting and incentive travel planners.“Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season.”

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