≡-Tourism Sun Peaks Adopts New Bylaws to Foster Year-Round Growth in Sun Peaks, British Columbia – Viral of Today

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Home » TOURISM NEWS » Tourism Sun Peaks Adopts New Bylaws to Foster Year-Round Growth in Sun Peaks, British Columbia Friday, June 20, 2025Tourism Sun Peaks (TSP), a key organization in the region’s tourism development, has taken a significant step forward by adopting a new set of bylaws during its annual general meeting. The changes reflect a comprehensive strategy to position Sun Peaks as a year-round destination, aligning the area’s tourism efforts with long-term growth and sustainability. The adoption of updated bylaws comes after a year of notable transformations, with a clear shift towards destination management, moving beyond the organization’s previous focus on destination marketing alone.Chris Rogers, the chair of TSP’s board of directors, opened the meeting, emphasizing the strategic change and the introduction of new leadership under Executive Director Naomi Kerchinsky. He noted the hard work put into the transition, acknowledging the challenges faced but also highlighting significant early successes in diversifying Sun Peaks’ tourism offerings. With input from new external partners, such as Fourth Management, TSP’s approach now includes a broader perspective on managing both marketing and the guest experience.The most notable item on the agenda was the resolution to approve revised bylaws, replacing the original set written nearly 30 years ago. The need for an overhaul had become clear, particularly due to changes in legislation, like B.C.’s Societies Act, and the evolving structure of the organization. The bylaws now better reflect the operational requirements of a growing organization, simplifying procedures and documentation while aligning financial contributions, particularly from Sun Peaks Resort LLP (SPR). These updates enable TSP to operate more efficiently as it prepares to tackle future challenges.Updated Bylaws and Financial AdjustmentsThe approved bylaws retain the essence of the organization but empower it with the tools to manage a more complex, year-round tourism environment. Rogers addressed concerns raised during the meeting regarding the reliability of Municipal and Regional District Tax (MRDT) revenues, acknowledging the economic uncertainty facing the country. Some members expressed concerns about the pace of tourism growth due to broader financial challenges, but Rogers assured them that the bylaws’ revisions, including a significant increase in SPR’s contributions, were designed to counteract these uncertainties. SPR’s financial contribution is set to rise by 50%, contributing approximately $825,000 in support of the expanded operations.Kerchinsky’s Vision for the Future of Sun PeaksFollowing the vote on the bylaws, Naomi Kerchinsky delivered a comprehensive review of the past year’s progress, describing it as one of transition that laid the foundation for Sun Peaks’ future growth. Kerchinsky outlined the shift in focus from marketing to destination management, alongside notable initiatives like the launch of Sun Peaks Centre Stage and the creation of the Sun Peaks Live channel. These moves not only enhance Sun Peaks’ profile as a dynamic tourist hub but also cater to local community engagement and year-round tourism.The organization’s marketing efforts have seen remarkable success, with collaborations with top media outlets such as Freeskier, SnowSeekers, and Powder Magazine. International recognition has soared, with Sun Peaks being named one of the top Canadian resorts by major tour operators in Australia and New Zealand. Coverage in global publications like Australian Geographic, Travel + Leisure, Ski Magazine, and the Financial Times has further boosted the destination’s profile, translating into measurable results for Sun Peaks’ tourism sector.In addition to marketing, Kerchinsky introduced the Sun Peaks Production Academy (SPPA), which trained 23 local residents in event staging and production. This initiative has provided valuable local job opportunities and enhanced the resort’s capability to host large-scale events.Listening to the Community: Challenges and GrowthKerchinsky also emphasized the importance of community engagement, noting initiatives like Summersgiving and the SAVOUR Passport program, which were designed to foster connections between locals and visitors. She acknowledged that the transition to a year-round tourism model had its challenges, particularly during the shoulder seasons when some restaurants closed, and businesses struggled with lower foot traffic. She also pointed out the issue of buses arriving in the late afternoon with hundreds of guests, sometimes when restaurants were closed, creating missed opportunities for local businesses.Additionally, Kerchinsky addressed concerns about the Shuswap Medicine Trail, which was damaged during the winter months. She confirmed that the resort was aware of the damage and was working on plans for its restoration, collaborating with various stakeholders to ensure the trail’s long-term sustainability.Financial Position and Future OutlookDespite challenges, TSP’s financial situation remains stable. The Klynveld Peat Marwick Goerdeler (KPMG) audit revealed a deficit this year, largely due to increased spending on marketing, operations, and long-term investments aimed at expanding Sun Peaks’ tourism capacity. However, KPMG’s Brent Ashley confirmed that the increase in MRDT revenue, along with improved marketing and strategic planning expenditures, supported the organization’s goals and demonstrated long-term viability.Kerchinsky noted that the deficit was part of a broader strategy to build a foundation for future growth. “We’ve created the momentum together,” she said, highlighting the collective effort of the organization and the community in shaping Sun Peaks’ future.Looking Ahead: A Year of FoundationAs the meeting concluded, Kerchinsky set the tone for the upcoming year, which she described as one of “foundation.” She emphasized that, while significant progress had been made, the focus for the next year would be to solidify the foundation for Sun Peaks’ long-term growth as a year-round destination. This includes not only enhancing the tourism infrastructure but also developing programs that will foster sustainable growth and ensure the area remains a top choice for both winter and summer tourism.Tourism Sun Peaks’ vision for the future is clear: to transform the resort into a year-round destination, capable of offering world-class experiences for visitors across all seasons. The adoption of the new bylaws, along with a shift towards destination management, marks a critical step in this journey.The organization is poised to continue its growth trajectory, which is reflected in the increasing investment in marketing, community involvement, and infrastructure development. With a strong foundation in place, Sun Peaks is set to become a leader in year-round tourism in British Columbia, offering memorable experiences for both residents and visitors alike.Community Support and MembershipAs Sun Peaks moves forward, local support remains crucial. The community’s backing is instrumental in the organization’s ability to continue its growth and improvement. The Sun Peaks News (SPIN), serving as the sole news source for the area for over 20 years, continues to provide essential updates and insights, supported by its loyal members. This support enables the publication to maintain its role as an essential community resource, regularly delivering the stories that matter most to Sun Peaks residents and visitors.As tourism continues to evolve and grow in Sun Peaks, the organization’s focus on both the visitor experience and community engagement will remain a key component of its strategy. By continuing to listen to the needs of both locals and tourists, Tourism Sun Peaks is ensuring that the destination thrives for years to come.Tags: BC tourism, British Columbia tourism, community engagement Sun Peaks, destination management, destination marketing, MRDT revenue Sun Peaks, resort management BC, Sun Peaks 2025, Sun Peaks board meeting, Sun Peaks British Columbia, Sun Peaks bylaws, Sun Peaks growth, Sun Peaks local businesses, Sun Peaks Resort, Sun Peaks tourism strategy, tourism development BC, Tourism Sun Peaks, Tourism Sun Peaks updates, year-round tourism

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