≡-Tunisia Sees Rise in Chinese Tourists, Direct Flights Key to Sustaining Growth – Viral of Today

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August 27, 2025Tunisia, August 27, 2025 – Tunisia is fast becoming a hot spot for Chinese vacationers, with arrivals up 15.3% during the first half of 2025 compared to last year. Even without direct flights, the numbers show the North African country’s rising charm for Chinese tour groups. Yet industry insiders caution that the real boom can’t happen until a non-stop air route between Tunisia and China is launched.Rising Chinese Interest in TunisiaBetween January and July 2025, approximately 24,000 Chinese tourists visited Tunisia, marking a significant rise in numbers compared to the previous year. The surge is especially notable for July 2025, where Chinese tourism saw a remarkable 30.9% increase compared to the same month in 2024. These figures underscore Tunisia’s potential as an emerging destination for travelers from China, especially given the challenges posed by the absence of a direct air route.Anouar Chetoui, the Tunisian National Tourist Office (ONTT) representative in Beijing, pointed out that while Tunisia’s tourism sector is thriving, the lack of a direct flight connection from China to Tunisia remains a barrier. Currently, Chinese tourists have to transit through various regions such as the Middle East, Turkey, or Egypt, leading to longer and more cumbersome journeys. Chetoui stresses that direct flights would significantly enhance Tunisia’s position in the competitive tourism market.China’s Growing Interest in TunisiaTunisian tourism officials have noted that China has become one of the key markets driving growth in the country’s tourism sector. As Chinese tourists become more interested in international travel, Tunisia is steadily gaining traction alongside other global destinations like Canada, France, and Switzerland.This increasing demand is not just a fluke. Tunisia is uniquely positioned to attract Chinese travelers due to its combination of rich history, cultural significance, and natural beauty. Tunisia’s well-preserved historical sites, such as the ancient ruins of Carthage, the Medina in Tunis, and the vibrant city of Kairouan, captivate tourists looking to explore the past. Meanwhile, the Hammamet region is known for its beautiful beaches and luxurious resorts, which appeal to those seeking relaxation.Moreover, Tunisia offers distinctive travel experiences such as camel rides in the desert, 4×4 excursions, and exploration of traditional Tunisian crafts. Visitors from China enjoy shopping for high-quality local products like ceramics, carpets, leather goods, and jewelry. Tunisian specialties, such as olive oil and dates, are also popular purchases among Chinese tourists.Cultural and Historical Appeal for Chinese TravelersChinese tourists are particularly drawn to Tunisia’s cultural heritage. For example, the historical city of Carthage, which was once a dominant power in the Mediterranean, is a favorite among those interested in ancient history. The Medina of Tunis, a UNESCO World Heritage site, is another major draw for those looking to experience the country’s rich cultural atmosphere. The country also attracts travelers to its scenic coastal towns and luxurious beach resorts like Hammamet and Sousse.Beyond sightseeing, Chinese tourists are keen to explore Tunisia’s culinary delights and take part in immersive experiences. From tasting the renowned Tunisian cuisine to visiting the picturesque streets of Sidi Bou Said, Tunisia offers a blend of old-world charm and contemporary luxury that appeals to a variety of interests.Challenges and the Call for Direct FlightsWhile Tunisia’s tourism from China has shown significant progress, travel experts and officials argue that the lack of direct air connectivity is a major hindrance. The absence of a direct flight route forces Chinese tourists to transit through multiple countries, adding time and complexity to their travel plans. This issue has not dampened the interest in Tunisia but has restricted the flow of tourists who would prefer more convenient, non-stop flight options.Chetoui highlighted that launching direct flights between Tunisia and China, particularly between Tunis and Beijing, would further stimulate tourism. Direct air routes would not only facilitate travel but also position Tunisia as a more attractive option for Chinese tourists. Air connectivity is a vital aspect of growing tourism, especially for long-haul destinations like Tunisia.Tunisia-China Diplomatic RelationsTunisia and China share a longstanding relationship, which was solidified in 2025 as they celebrated the 61st anniversary of diplomatic ties. These relations were further strengthened by the 2024 visit of Tunisian President Kais Saied to China. This visit was a milestone in the countries’ bilateral relations, fostering new avenues for cooperation, including the tourism sector. High-level visits, including that of the Prime Minister and Minister of Tourism, have opened up further opportunities for bilateral agreements and collaboration in tourism, among other sectors.Why Chinese Tourists Are Drawn to TunisiaTunisia’s growing popularity among Chinese tourists can be attributed to its unique blend of cultural heritage, natural beauty, and adventure tourism. With its affordable prices, luxurious resorts, rich history, and warm hospitality, Tunisia provides an attractive alternative to other traditional tourist destinations. The country’s diverse offerings cater to various traveler preferences, making it an appealing destination for Chinese tourists looking for a mix of cultural exploration and relaxation.A Bright Future for Tunisian Tourism from ChinaGrowing interest from Chinese tourists is firmly placing Tunisia on the radar of the outbound Chinese travel market. To convert this potential into sustained momentum, securing direct air links between Tunisia and multiple Chinese cities is essential. Such services would remove long layovers, simplifying itineraries and encouraging travel. A seamless air corridor would elevate Tunisia’s profile, showcasing its ancient ruins, vibrant medinas, and Mediterranean landscapes as the alluring alternative travelers are searching for. With both nations highlighting the anniversary of their diplomatic relationship, the horizon for the Tunisian tourism sector is bright and encouraging.

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