≡-UK Searches For Greek Destinations Hit Record Highs As GNTO Teams Up With Top Travel Influencers To Target British Holidaymakers – Viral of Today

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Home » TRAVEL NEWS » UK Searches For Greek Destinations Hit Record Highs As GNTO Teams Up With Top Travel Influencers To Target British Holidaymakers Friday, June 20, 2025Greece made a powerful impression at London’s leading influencer-driven travel event, hosted by Icelolly.com, by positioning itself as a forward-thinking, year-round destination for British travelers. As the only national tourism board in attendance, the Greek National Tourism Organisation (GNTO) used the platform to connect directly with over eighty top UK content creators, highlighting Greece’s cultural richness, natural beauty, and commitment to sustainable tourism. With rising digital interest in destinations like Crete, Rhodes, Corfu, and Halkidiki, the event allowed Greece to align its promotional efforts with current UK travel trends while reinforcing its relevance in the digital travel space.Greece Elevates Its Tourism Strategy at London’s Premier Influencer Event, Tapping Into UK Travel Trends Through Powerful Digital CollaborationGreece has firmly positioned itself at the heart of the UK’s digital travel conversation, thanks to its prominent role in a recent high-impact influencer gathering held in London. The Greek National Tourism Organisation (GNTO) was the only national tourism body to take part in the “Ultimate Influencer Event,” hosted by the well-known UK travel comparison platform Icelolly.com. The event, attended by more than eighty top-tier British content creators, was a vibrant showcase of the rising power of digital storytelling in modern tourism promotion.Held in the UK capital, the event brought together a diverse mix of social media influencers and niche content creators from various sectors of travel, including sustainable tourism, outdoor adventure, wellness escapes, gastronomy, and culture-driven exploration. These creators, many of whom have strong engagement with British and international audiences, were invited to explore how travel destinations are evolving their branding to meet the needs of today’s hyper-connected traveler.The GNTO’s active presence at the event was not only symbolic but strategic. It provided the Greek tourism authority with a unique opportunity to directly engage with digital tastemakers, many of whom play a vital role in shaping vacation preferences through curated social content. With presentations, networking sessions, and interactive experiences, the event served as a bridge between national tourism strategies and the ever-evolving influencer economy.Greece’s key message throughout the event was centered on the nation’s commitment to sustainable tourism, cultural authenticity, and year-round travel experiences. Representatives from the GNTO highlighted the country’s extensive diversity—from sun-kissed islands and ancient ruins to mountainous escapes, culinary heritage, and wellness offerings. This multifaceted tourism identity is being increasingly aligned with the expectations of today’s British travelers, who seek meaningful, eco-conscious, and emotionally resonant experiences.Organized by Icelolly.com—a trusted travel comparison site that draws more than 1.5 million users every month—the event also reflected current travel interest trends among UK audiences. Icelolly.com is part of the Ice Travel Group, which also operates TravelSupermarket.com, another influential player in the online travel space. New data released by the group reveals a sharp spike in UK-based searches for Greek destinations.According to the latest metrics, Crete and Rhodes remain top-tier favorites, ranking among the ten most searched destinations by British holidaymakers. Corfu has seen a notable increase of fourteen percent in travel interest compared to previous periods. However, the most remarkable shift came from Halkidiki, a less traditionally spotlighted region of Greece, which experienced an extraordinary one hundred forty-nine percent surge in weekly search activity—the largest among all tracked destinations.This surge in digital interest is more than a seasonal anomaly. It reflects Greece’s growing visibility and appeal in the UK market, driven by both traditional tourism marketing and a newer, more agile approach to influencer collaboration. The GNTO’s ability to seamlessly integrate its core messaging into influencer-led narratives is proving to be a powerful tool in reaching younger demographics, solo travelers, families, and experiential tourists alike.Beyond metrics, Greece’s participation signaled a clear pivot in tourism marketing priorities—shifting away from mass-market generalization and toward niche personalization and sustainability. As the travel industry rebuilds in the wake of global disruptions, destinations that can tell compelling, values-driven stories are emerging as frontrunners.The GNTO’s efforts reflect a broader strategy to position Greece not just as a summer vacation hub, but as a dynamic, year-round destination suitable for slow travel, digital nomad lifestyles, off-season exploration, and purpose-driven tourism. Its presence at the Ultimate Influencer Event reaffirmed this vision, setting a benchmark for how national tourism organizations can adapt to the digital age.Greece elevated its tourism strategy at London’s top influencer event by directly engaging with UK travel creators, promoting year-round, sustainable experiences through powerful digital collaboration. The initiative reflected rising British interest in Greek destinations and marked a bold step in the GNTO’s digital outreach.With the UK remaining one of Greece’s most important inbound travel markets, this initiative also builds on long-standing ties between the two nations. By collaborating with digital creators, leveraging search insights, and participating in experience-led events, Greece is not only promoting its destinations but also reshaping how it communicates with future travelers.Tags: British travelers, Corfu tourism, Crete travel, Greece tourism, greek islands, Halkidiki travel, Rhodes holidays, Tourism news, travel industry, Travel News, UK Travel Market, Wellness Travel

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