≡-Việt Nam Sees Record Growth In European Tourist Arrivals As Visa Exemption Policy Entices Travelers From Germany, France, Italy, Switzerland, Poland, And The Czech Republic – Viral of Today

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Home » Czech Republic Travel News » Việt Nam Sees Record Growth In European Tourist Arrivals As Visa Exemption Policy Entices Travelers From Germany, France, Italy, Switzerland, Poland, And The Czech Republic Friday, August 1, 2025Việt Nam’s new visa exemption policy is proving to be a game-changer for the country’s tourism sector, attracting a significant influx of visitors from key European markets. By removing barriers to entry for travelers from Germany, France, Italy, Switzerland, Poland, and the Czech Republic, the policy not only simplifies travel but also makes Việt Nam a more accessible and appealing destination. This initiative is driving a surge in bookings and increasing interest in the country’s rich cultural and natural offerings, making it a top choice for European tourists looking for new and exciting travel experiences.Streamlining entry processes and broadening the number of countries with visa exemptions or simplified visa issuance not only reduces time and expenses, but also enhances the overall convenience for travelers.Visa exemption and e-visa policies are significantly enhancing Việt Nam’s appeal to international tourists, particularly those from Europe, by creating a more accessible travel experience.By simplifying entry procedures and extending the list of countries eligible for visa exemptions or easy visa issuance, Việt Nam is reducing time and costs, ultimately offering a much more convenient travel experience for visitors.The launch of a 45-day visa exemption for travelers from Poland, the Czech Republic, and Switzerland in March has significantly influenced Việt Nam’s tourism industry. Data from the online travel platform Agoda reveals a sharp rise in accommodation searches from these countries following the visa exemption policy.Searches from Poland increased by an impressive 306%, while those from the Czech Republic rose by 155%, and Switzerland saw a 68% boost compared to the same time in 2024.Popular destinations for these travelers include Đà Nẵng, HCM City, Hà Nội, Phú Quốc, and Nha Trang, cities known for their vibrant tourism offerings, diverse lodging options, and rich recreational activities.The visa exemption policy has been a significant advantage, facilitating easier access for European tourists and providing a positive outlook for the tourism industry, particularly in the competitive Southeast Asian market.To capitalize on this influx, Agoda is offering promotions for accommodations, flights, and entertainment tailored to European tourists.In response to the trend, many travel companies are enhancing their offerings, particularly targeting high-spending segments with products like golf tourism, cruise travel, wellness retreats, and adventure tourism, which cater to the evolving needs of European travelers.European tourists now make up about 30% of Vietluxtour’s international clientele, with popular choices including cross-country tours and beach resorts in Đà Nẵng, Phú Quốc, and Hạ Long Bay, along with local culinary and cultural experiences.At Vietravel, tourists from Poland, the Czech Republic, and Switzerland are often drawn to premium services and local cultural experiences, further underscoring the growing demand for specialized tourism products.Experts agree that Việt Nam is quickly becoming an attractive destination for European tourists, with its abundant natural beauty, rich cuisine, welcoming people, and forward-thinking open-door policies.This visa exemption policy not only stimulates growth in tourist numbers from key markets but also positions Việt Nam for greater expansion in the global tourism sector.Boosting visibility and outreachThe Ministry of Culture, Sports, and Tourism in Việt Nam has recently launched several large-scale international promotional initiatives aimed at key European markets such as Germany, France, Italy, Switzerland, Poland, and the Czech Republic.Key activities have included participation in the ITB Berlin fair in Germany, the Travex fair in Malaysia, and a film tourism promotion event at the Cannes Film Festival in France, alongside a digital media campaign across multiple platforms.Việt Nam’s tourism sector is also ramping up its domestic and international stimulus campaign, dubbed ‘Việt Nam – Travel to Love!’. This major initiative, introduced at the start of 2025, brings together travel agencies, accommodation providers, transport services, and airlines for a coordinated effort to boost tourism.The campaign offers attractive packages featuring discounted airfare, train tickets, group promotions, and special deals tailored for international visitors from targeted markets.Further strengthening the initiative, the tourism sector is collaborating closely with airlines to establish more direct flights, charter services, and increased flight frequencies between Việt Nam and European countries, including Poland, the Czech Republic, and Switzerland.Data from the past six months shows a 44% increase in visitors from Poland and a 10% rise in tourists from Switzerland compared to the same period in 2024. These gains are attributed to the short-term visa exemption policy, which is part of the broader tourism stimulus programme for 2025.Việt Nam aims to attract 22 to 23 million international visitors this year. With positive trends continuing, experts are optimistic that this target is within reach, positioning Việt Nam as a leading destination in Asia for European tourists in the coming years.

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