≡-Vietnam Expands European Tourism Influence with Powerful Promotional Showcase in Prague to Boost Czech Visitor Growth and Cultural Partnerships – Viral of Today

<> Viral of Today <>
Home » Vietnam Travel News » Vietnam Expands European Tourism Influence with Powerful Promotional Showcase in Prague to Boost Czech Visitor Growth and Cultural Partnerships Saturday, June 28, 2025Vietnam has taken a bold step to expand its tourism footprint in Europe by launching a dynamic promotional event in Prague, aimed at strengthening travel ties with the Czech Republic and celebrating seventy-five years of diplomatic relations. The roadshow not only highlighted Vietnam’s rich cultural heritage and diverse travel offerings but also underscored its strategic commitment to deepening bilateral cooperation through tourism. With growing interest from Czech travelers and a sharp rise in visitor numbers, the event served as a timely platform to foster cultural exchange, promote business collaboration, and reinforce Vietnam’s position as a premier destination for European tourists.Vietnam Strengthens Tourism Ties with Czech Republic Through Vibrant European Roadshow in PragueIn a dynamic celebration of friendship and cultural exchange, Vietnam officially launched its high-profile tourism promotion event, Vietnam Tourism Roadshow in Europe, in Prague, the capital of the Czech Republic. The initiative attracted strong interest from local travel businesses, tourism partners, and media, marking a major milestone in Vietnam’s outreach to the European market.Organized by the Vietnam National Administration of Tourism (VNAT) in collaboration with the Vietnamese Embassy in the Czech Republic, Vietnam Airlines, and a consortium of domestic and international travel companies, the Prague event forms a centerpiece in the series of commemorative activities celebrating seventy-five years of diplomatic relations between Vietnam and the Czech Republic (1950–2025).A Historic Partnership Reinforced by TourismDuring the opening ceremony, Deputy Minister of Culture, Sports and Tourism Ho Anh Phong emphasized the enduring strategic significance of Vietnam-Czech relations. Rooted in mutual trust and longstanding cooperation, the bilateral relationship has evolved into a solid foundation for cultural and economic collaboration. Phong underscored the power of tourism not only as a bridge between cultures but also as a dynamic force fostering people-to-people exchange and mutual prosperity.The event served as a compelling demonstration of Vietnam’s commitment to strengthening its European connections, with Prague emerging as a symbolic hub for cultural diplomacy. Attendees were treated to a blend of traditional Vietnamese performances, authentic cuisine, and travel showcases that highlighted the country’s diverse and appealing destinations—from the ancient charm of Hoi An to the lush highlands of Sapa and the tranquil shores of Phu Quoc.Strong Growth in Czech Tourist ArrivalsAccording to official tourism statistics, Vietnam welcomed nearly twenty-six thousand Czech tourists in 2024. This upward trajectory continues into the current year, with approximately sixteen thousand Czech arrivals recorded in just the first five months of 2025. These figures highlight a growing demand among Czech travelers for unique and enriching travel experiences in Southeast Asia, particularly in Vietnam—a destination known for its hospitality, scenic diversity, and affordability.Industry experts at the roadshow noted that improved connectivity through direct and code-shared flights, along with Vietnam’s visa facilitation policies for European travelers, have significantly contributed to the increasing number of visitors from Central Europe. Vietnam Airlines’ active participation in the event also demonstrated the importance of strengthening air links as a crucial component of tourism development.Diplomatic Support for Tourism CollaborationRepresenting the Vietnamese Embassy in Prague, Minister Counselor Nguyen Dieu Linh warmly welcomed guests and emphasized the broader diplomatic value of the event. She highlighted that the roadshow reflects the shared strategic vision outlined during the Vietnamese Prime Minister’s official visit to the Czech Republic in January 2025.Linh further stated that this event exemplifies how tourism promotion can translate high-level diplomatic agreements into practical, mutually beneficial initiatives. By positioning Prague as a cultural and tourism bridgehead, Vietnam is reinforcing its message of openness, collaboration, and shared growth with its European partners.“Prague—the heart of Europe—is now serving as a vibrant cultural conduit between our two nations,” she affirmed. “Through this roadshow, we are nurturing not only the tourism industry but also cultural diplomacy, people-to-people links, and long-term economic cooperation.”Linh also pledged the continued support of the Embassy for joint ventures and initiatives that promote Vietnamese tourism and deepen bilateral business relationships in the years to come.Cultural Harmony and Business SynergyBeyond its cultural performances and travel exhibitions, the roadshow provided a vital networking platform for tour operators, hospitality businesses, and marketing agencies from both countries. It facilitated business matchmaking and strategic dialogues aimed at developing joint travel packages, exploring market trends, and addressing operational challenges in long-haul tourism between Vietnam and Central Europe.Experts shared insights into travel behavior trends among Czech tourists, noting a rising preference for eco-tourism, experiential travel, and culinary journeys—all strengths within Vietnam’s tourism offering. Meanwhile, Czech companies expressed interest in exploring more structured partnerships with Vietnamese hotels, inbound operators, and destination management organizations.One of the standout moments of the event was the immersive Vietnamese cultural space set up at the venue, allowing participants to engage with Vietnamese traditions, sample regional dishes, and interact with artisans and tourism representatives. This hands-on experience helped create a deeper emotional connection to the destination and offered Czech participants a tangible glimpse of what awaits in Vietnam.Vietnam accelerated its tourism push in Europe with a vibrant showcase in Prague, aiming to boost Czech visitor numbers and celebrate seventy-five years of diplomatic ties. The event highlighted cultural exchange and strengthened travel industry collaboration between the two nations.Looking Ahead: Long-Term Vision for Tourism GrowthAs the Vietnam Tourism Roadshow in Europe continues across multiple cities, the momentum generated in Prague sets a strong precedent for future engagement. With tourism identified as a cornerstone of Vietnam’s soft power strategy and economic growth model, sustained efforts to build bridges with European markets are likely to accelerate.Vietnam’s government remains committed to expanding tourism capacity, improving service quality, enhancing digital marketing efforts, and diversifying its product offerings to meet the evolving preferences of international travelers.The roadshow in Prague is not only a celebration of the past seventy-five years of diplomatic friendship but also a forward-looking step toward deeper tourism cooperation between Vietnam and the Czech Republic. It is a vibrant illustration of how tourism can serve as both a cultural dialogue and an economic engine, shaping shared prosperity for years to come.«Enjoyed this post? Never miss out on future posts by following us»

This information will surprise you!

See also

• Read until the end to discover everything.
• Important information you need to know.
• Interesting facts and helpful tips.

Conclusion

Did you enjoy the news? Keep following us daily!