≡-Vietnam’s Coastal Gem Da Nang Rolls Out High-End Tourism Campaign To Captivate Dubai’s Affluent Jetsetters And Drive Billion-Dollar Growth – Viral of Today

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Home » TOURISM NEWS » Vietnam’s Coastal Gem Da Nang Rolls Out High-End Tourism Campaign To Captivate Dubai’s Affluent Jetsetters And Drive Billion-Dollar Growth Wednesday, June 11, 2025Vietnam’s Da Nang targets Dubai’s elite with a bold luxury tourism push, offering high-end resorts, Halal options, and exclusive experiences by the coast.Emirates, widely regarded as one of the world’s leading airlines, has officially inaugurated its nonstop service connecting Dubai and Da Nang. This newly established route opens a vital gateway from the rapidly expanding Middle Eastern market to Vietnam’s central coast. With the arrival of high-spending visitors from this dynamic region, Da Nang anticipates a transformative impact on its tourism landscape. Ensuring that the city maintains its allure for this discerning travel segment has become a key strategic priority moving forward.Emirates, recently recognized by Forbes Travel Guide 2025 as a global leader in aviation excellence, stands as the Middle East’s largest airline, operating more than 4,100 flights weekly from Dubai International Airport to over 140 destinations in 80 countries. Its newly launched direct service to Da Nang has opened a powerful channel for ultra-wealthy travelers from the Gulf and beyond to experience Vietnam’s vibrant central coast.This connection positions Da Nang within reach of some of the world’s wealthiest individuals, offering an influx of luxury tourism. The route not only enhances accessibility for affluent Middle Eastern travelers but also streamlines transit for high-end visitors from Europe and the Americas, leveraging Dubai’s status as one of the most connected international aviation hubs.According to the Da Nang Department of Culture, Sports and Tourism, the city welcomed more than 13,000 visitors from the Middle East as of April 2025. Although this represents just 0.73 percent of the overall international arrival figures, the majority came from key markets such as Iran, Israel, and Turkey. With Emirates now offering direct access, this number is forecasted to grow significantly in the coming months, generating substantial tourism revenue—potentially worth trillions of Vietnamese dong—for Da Nang’s local economy.Expanding into High-Potential MarketsOver the past few years, Da Nang has actively diversified its international outreach, recognizing the untapped potential in emerging markets. The city has ramped up efforts to engage regions like the Middle East and Central Asia through targeted tourism strategies. Charter flights are already connecting Da Nang to major cities such as Astana and Almaty in Kazakhstan, with seven different airlines operating ten weekly services during the April–October 2025 period. Centrum-Air Airways has also introduced a regular flight from Tashkent, Uzbekistan, further strengthening the city’s air connectivity.The Emirates route is a significant leap forward in this strategy. According to Tran Chi Cuong, Vice Chairman of the Da Nang People’s Committee, the launch of this service effectively bridges the geographical and logistical distance between Da Nang and vital global markets. It creates opportunities not just for tourism growth, but also for broader economic collaboration, including trade, investment, and cultural exchange with countries across the Middle East, Europe, Africa, and North America.Da Nang’s Appeal to Affluent Global TravelersTo attract high-spending international visitors, Da Nang has cultivated a refined blend of luxury, culture, and nature. As Middle Eastern travelers increasingly look beyond established Southeast Asian destinations like Thailand, Singapore, and Indonesia, Da Nang offers a compelling alternative. With its picturesque coastlines, scenic mountains, rich heritage, and rapidly growing portfolio of luxury resorts and private villas, the city is poised to satisfy the preferences of this elite market.From world-class golf courses and spa retreats to upscale culinary experiences and boutique shopping, Da Nang is curating a tourism experience tailored to the sophisticated tastes of today’s discerning travelers. The city’s growing network of premium accommodations and unique attractions positions it as an ideal destination for luxury holidays, particularly for those seeking tranquility, privacy, and immersive local charm.The addition of Emirates’ direct flights serves as a powerful endorsement of Da Nang’s international appeal and its readiness to welcome high-value guests from across the globe. As the city strengthens its presence on the global tourism map, the Middle East emerges as a strategic partner in Da Nang’s long-term development as a premier luxury travel destination in Asia.By May 2025, Da Nang had established itself as a key hospitality hub in Vietnam, offering approximately 1,290 accommodation facilities. Among these were 111 properties rated four and five stars, including prestigious names such as InterContinental Danang Sun Peninsula Resort, Premier Village Danang Resort, Novotel Danang Premier Han River, and Mercure Danang French Village Ba Na Hills. The city is also home to globally renowned hotel brands like Hyatt, Sheraton, and Marriott, which remain popular choices for affluent Middle Eastern travelers seeking luxury and comfort.The city’s tourism appeal is further enhanced by its 16 officially recognized attractions. Among the most iconic are Sun World Ba Na Hills—famous for its stunning Golden Bridge suspended in the clouds—Da Nang Downtown, and the Than Tai Mountain Hot Spring Park. These sites have drawn widespread international acclaim and are must-visit highlights for global tourists.Da Nang has also carved out a niche in golf tourism. It currently hosts three international-standard golf courses that cater to professionals and enthusiasts alike. The standout among them is Ba Na Hills Golf Club, an award-winning course designed by golf legend Luke Donald and operated by IMG. This impressive venue has claimed the title of Asia’s Best Golf Course five times, reinforcing the city’s reputation as a premier golfing destination.In line with its vision to attract and accommodate diverse global markets, Da Nang is actively developing its Halal tourism infrastructure. This initiative is aimed at providing Muslim travelers, particularly from the Middle East, with services that align with their religious and cultural values. As part of this effort, nearly 30 establishments across the city now offer Halal-certified or Muslim-friendly cuisine. Among the standouts are Halal Indrapura and Bharata Restaurant located within Sun World Ba Na Hills—both of which have received official Halal certification.Through strategic investments in high-end hospitality, iconic attractions, and inclusive tourism services, Da Nang is positioning itself as a world-class destination that resonates strongly with luxury travelers, including those from the Middle East. The city’s continued evolution reflects its ambition to be a leading choice for global visitors seeking both cultural richness and elevated experiences.Winning a spot on Emirates’ global network positions Da Nang to tap deeply into the Middle Eastern travel market, remarked Truong Thi Hong Hanh, Director of the city’s Department of Culture, Sports and Tourism. She emphasised that the direct link will spur far more than tourist arrivals—it will also pave new pathways for trade, investment, and cultural collaboration.

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