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Tenerife Tourism Under Fire in Spain as Protesters Target Hotel Complex Connected to Disputed Development, Urging Holidaymakers to Stay Alert
Saturday, June 7, 2025
Tenerife, one of Spain’s most popular island destinations, is set to witness a significant anti-tourism protest next week that could affect holidaymakers visiting the area. On June 14 at midday, demonstrators will gather outside a hotel in Costa Adeje to voice strong opposition to ongoing tourism development projects and their impact on the island’s housing crisis and environment.
The protest focuses particularly on the controversial construction of 240 luxury villas in El Puertito de Adeje, a development known as Cuna Del Alma. Local activists argue that this project epitomizes the tension between tourism expansion and community well-being, highlighting concerns over the shortage of affordable housing and environmental degradation.
Organizers of the protest plan to confront tourists staying at the nearby hotel to raise awareness of what they describe as an illegal construction scheme selling luxury properties. They warn that the development threatens the availability of affordable homes for residents and causes irreversible damage to El Puertito’s natural landscape and cultural heritage.
Despite opposition and a petition signed by over 50,000 people demanding a halt to construction, the building work continues. Reports indicate that heavy machinery has operated in restricted zones even after an official stop order was issued, violating protections for archaeological sites and environmentally sensitive areas. Protestors also emphasize threats to protected flora, arguing that such developments jeopardize Tenerife’s ecological health and long-term sustainability.
The hotel where the protest is planned is linked to the Cuna Del Alma development, making it a focal point for activists seeking accountability from businesses involved in environmentally damaging projects. The protest is part of a broader movement in Tenerife and across Spain addressing the impacts of housing speculation and tourism-driven real estate development.
In recent weeks, tens of thousands have taken to the streets nationwide to demand affordable housing and criticize government policies seen as favoring landlords and developers. A large demonstration in Madrid attracted around 150,000 people, with smaller rallies in roughly 40 other cities from the southern Costa del Sol to the northwestern Atlantic coast. Protesters chanted slogans like “end the housing racket” and “landlords are guilty, the government is responsible,” reflecting widespread frustration over housing shortages exacerbated by tourism growth.
The conflict between tourism expansion and community welfare is particularly acute in Tenerife, where the local economy depends heavily on visitors. While luxury developments can provide short-term economic benefits, they often reduce the availability of affordable housing and threaten the island’s unique natural environment. Activists stress the importance of adopting sustainable tourism models that protect both residents and ecosystems.
For visitors, the affected hotel complex remains a popular destination, served by major UK airlines including Jet2, TUI, and EasyJet. Travelers are advised to stay informed about local events and heed travel advisories issued by their governments. The UK Foreign Office has already warned tourists to remain vigilant, noting that protests and political gatherings can occur with little warning and that while most are peaceful, there is potential for unrest or disorder.
The June 14 protest is expected to renew debate over Tenerife’s future development path and the balance between fostering tourism and conserving the environment. Local authorities and businesses face mounting pressure to respond to community concerns and rethink planning decisions to ensure tourism growth is more sustainable and equitable.
In summary, Tenerife’s upcoming demonstration highlights the growing tensions between rapid tourism development and the urgent need to protect affordable housing and the environment. As one of the Canary Islands’ premier tourist destinations, the island must navigate these challenges carefully to maintain its appeal and quality of life for residents.
Visitors planning trips to Tenerife should stay updated on local news and follow advice from authorities to ensure a safe experience amid ongoing social and environmental debates surrounding tourism on the island.
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