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Home » TOURISM NEWS » Vietnam’s Tourism Sector Achieves Record-Breaking Growth With Over Nine Million International Visitors And A Twenty-One Point Three Percent Increase In Revenue Across Key Destinations Including China, South Korea, Japan, The U.S., India, And Russia Sunday, June 8, 2025Vietnam has recorded unprecedented tourism development, with nine million international visitors in the initial half year of 2025, representing a significant growth in all major markets such as China, South Korea, Japan, the US, India, and Russia. The rise in arrivals is even matched with the tourism revenue growth at 24.7%, which is further testimony to the nation increasing as an all-season destination. With its cultural heritage, natural beauty, and developing infrastructure, Vietnam is becoming even more appealing to travelers from all over the world, firmly establishing it as the go-to destination in the Southeast Asian hub.Vietnam has become an increasingly popular destination for international tourists, welcoming over 9.2 million visitors in the first five months of the year, a remarkable 21.3% increase compared to the same period in 2024, according to the Vietnam National Authority of Tourism (VNAT). This surge in tourist arrivals highlights the country’s continued appeal and growth within the global tourism market.Air Travel Dominates Vietnam’s Tourism MarketAir travel continues to be the main entry point for visitors to Vietnam, with 85.2% of international tourists arriving by flight. This underscores the importance of the country’s air connectivity as the primary means of accessing Vietnam’s diverse tourist attractions.Land border crossings represented 12.9% of total arrivals, while maritime travel made up just 1.9%, showcasing the significant untapped potential of Vietnam’s vast coastline and advanced port infrastructure. Despite the country’s strategic position as a maritime hub, tourism via sea routes remains a largely underutilized sector, suggesting significant opportunities for growth in the future.China Leads as Vietnam’s Largest Source MarketChina has long been the top source of tourists to Vietnam, contributing 2.36 million visitors, which makes up 25.7% of all international arrivals. This represents a substantial 47.2% increase in Chinese visitors, which is largely attributed to the successful reopening of the border and the resumption of direct flight connections between the two nations. The restoration of these connections has made travel between China and Vietnam more convenient, which has undoubtedly helped drive the rise in arrivals.Following China, the Republic of Korea ranks as the second-largest source market, with over 1.9 million tourists arriving, accounting for 20.7% of the total. Other top contributors include Taiwan (533,000 visitors), the US (375,000), Japan (342,000), Cambodia (325,000), India (272,000), Australia (241,000), Malaysia (221,000), and Russia (210,000). These markets are all integral to the growth of Vietnam’s tourism sector, contributing to the diversity of its international visitors.Record-Breaking Arrivals in MayVietnam’s tourism sector showed continued strength in May 2025, with 1.53 million international visitors, marking a 10.5% increase from the same period in 2024. This surge in arrivals is particularly notable given that May is traditionally not a peak month for tourism, as the busiest travel periods typically fall in the winter and early spring. The May figure represents a record for the month in the past decade, signaling that Vietnam is increasingly becoming a year-round destination, no longer relying solely on peak seasons to draw in tourists.Strong Tourism Revenue GrowthIn terms of financial performance, Vietnam’s tourism sector has also seen impressive growth. Tourism revenue for the first five months of 2025 is projected to hit 38.4 trillion VND (about 1.47 billion USD), marking a 24.7% increase compared to the same period last year. This growth reflects both the rising number of tourists and the higher spending levels per visitor, as the country’s appeal continues to expand globally.Vietnam Ranks High Among European TravelersVietnam is becoming an increasingly sought-after destination for European travelers, ranking fifth among the most searched Asian destinations for summer 2025. The country trails only Malaysia, Japan, Indonesia, and Thailand in terms of search interest for July and August trips, according to data from Agoda. The country’s allure is driven by its rich cultural heritage, diverse natural landscapes, and convenient air connectivity, especially through numerous direct flights from Europe to major cities like Hanoi, Ho Chi Minh City, and Da Nang.Countries like France, the UK, Germany, Russia, and Norway have shown the highest levels of travel interest in Vietnam, with significant increases in search volumes. The inclusion of Russia and Norway in the top five reflects the positive impact of Vietnam’s visa exemption policy and the growing air connectivity between Europe and Vietnam. This shift also indicates that more travelers from countries that previously had limited access to Vietnam are now considering it as a viable destination.Growth from Emerging MarketsVietnam has also recorded impressive growth from emerging European markets. Hungary has experienced an impressive 320% surge in travel interest, with Turkey following closely at 288% and Poland seeing a 153% rise. This emerging market growth demonstrates Vietnam’s rising profile as an attractive destination for European tourists, particularly those from countries with rapidly growing middle-class populations and a growing interest in travel beyond traditional Western destinations.Key Vietnamese Destinations for TravelersVietnam’s appeal lies not only in its international connections but also in the diversity of experiences it offers. The cities of Da Nang, Ho Chi Minh City, and Hanoi have become major hubs for travelers seeking both cultural exploration and urban vibrancy. Each city offers a unique set of attractions, from historic landmarks and museums to modern entertainment venues, creating an appealing mix for various types of tourists.Da Nang is particularly known for its coastal beauty, with stunning beaches and nearby cultural sites like the Marble Mountains and the ancient town of Hoi An. Ho Chi Minh City, the bustling economic hub of Vietnam, attracts visitors with its vibrant nightlife, historical sites, and rich cultural heritage. Meanwhile, Hanoi, the capital city, offers a more traditional experience, with its centuries-old architecture, ancient temples, and a strong connection to Vietnamese history.Tourism Promotion and Future GoalsLooking ahead, the Vietnamese government is determined to build on this momentum with a series of tourism promotion initiatives aimed at further boosting the country’s tourism sector. The goal for 2025 is to attract 22-23 million foreign visitors, with a continued focus on showcasing Vietnam’s diverse offerings and encouraging year-round travel. Efforts will continue to develop new tourism products, enhance infrastructure, and improve service standards to make Vietnam an even more attractive destination for international tourists.ConclusionVietnam has experienced an astonishing tourism boom with nine million international visitors, who have boosted revenue by an additional 24.7%, drawn from China, the U.S., South Korea, Japan, and Russia. The tourism boom further cements Vietnam as one of the world’s leading destinations.Vietnam’s tourism sector is showing impressive signs of growth, with a significant increase in both international arrivals and tourism revenue. The country’s strong performance in the first five months of 2025, alongside its growing appeal to both traditional and emerging markets, sets the stage for further success. As Vietnam continues to enhance its offerings and improve connectivity, it is poised to solidify its position as one of Asia’s top destinations, attracting tourists year-round from across the globe.Tags: china, International tourism, japan, Russia, south korea, southeast asia, tourism growth, tourism market, Tourism revenue, Travel News, U.S., Vietnam
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