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Home » MACAO TRAVEL NEWS » Macao Tourism Office Drive Regional Growth with Record Sales at Bangkok Roadshow, Offering Exclusive Travel Packages and Real-Time Discounts Tuesday, June 10, 2025Macao launched a bold and culturally rich tourism promotion campaign in the heart of Bangkok from June 6 to 8, 2025, as the Macao Government Tourism Office (MGTO) staged its highly anticipated “Experience Macao” mega roadshow. Held at the upscale Siam Paragon shopping complex, one of Thailand’s most prestigious commercial venues, the event was designed to deepen Macao’s appeal across Southeast Asia and ignite Thai traveler interest through immersive content, exclusive travel incentives, and dynamic cultural showcases.This three-day event marked a key milestone in Macao’s regional outreach efforts, offering a vibrant, multi-sensory experience that went beyond conventional tourism marketing. With the campaign theme “Macao Wonder,” the roadshow demonstrated how the city is expanding its image beyond casinos to become a multifaceted, family-friendly, and culturally engaging destination under the innovative “tourism+” strategy.An Immersive Tourism Event Showcasing Macao’s Cultural and Lifestyle AppealDrawing a massive crowd of 175,423 attendees, the Bangkok roadshow proved a resounding success for MGTO’s Southeast Asian marketing efforts. The event transformed Siam Paragon’s exhibition space into a microcosm of Macao’s vibrant attractions—complete with interactive exhibits, cultural performances, food experiences, and travel booking counters.Visitors journeyed through colorful pavilions and engaging zones that reflected Macao’s unique blend of Portuguese and Chinese influences. Attendees were introduced to experiences ranging from historical heritage tours to modern wellness retreats and contemporary art, reinforcing Macao’s reputation as a global city of contrasts and creativity.Record Travel Sales Driven by Strong Regional PartnershipsOne of the core pillars of the event was its ability to translate interest into action. MGTO worked in tandem with Thai travel agencies, leading airlines, and Macao’s integrated resort operators to craft customized travel packages. This collaboration led to the sale of over 1,000 bundled travel deals directly at the event—comprising airfare, hotel stays, and curated experiences.The transaction value of these packages exceeded 6.4 million Thai Baht (approximately 1.6 million MOP), reflecting high consumer confidence and growing demand for Macao as a desirable leisure destination. By transforming a promotional campaign into a point-of-sale platform, MGTO effectively turned branding into tangible economic impact.Live Entertainment and Viral Moments Enhance Public EngagementA key highlight of the roadshow was its energetic entertainment programming, designed to engage audiences both on-site and online. Stage performances ranged from traditional Macanese dance and music to pop entertainment featuring Thai talents, drawing diverse age groups and enhancing the festive atmosphere.Family appeal was further amplified by the appearances of two beloved mascots—MAK MAK representing Macao and Warbie Yama from Thailand—who interacted with children and families, offering playful photo opportunities. These mascot moments, along with live-streamed segments and influencer visits, generated widespread buzz on Thai social media platforms, significantly increasing Macao’s digital footprint during the event.Digital Integration Empowers Travel Planning and Instant DiscountsRecognizing the growing role of digital channels in consumer travel decisions, MGTO integrated technology throughout the event. Thai attendees could instantly access discounts and offers using partnered e-payment platforms. This seamless user experience bridged in-person excitement with digital convenience, making it easier for visitors to finalize bookings on the spot.To extend its reach beyond Siam Paragon, MGTO also launched an aggressive outdoor digital campaign. More than 128 LED screens and billboards across downtown Bangkok and BTS Skytrain stations broadcast vibrant roadshow visuals, generating an estimated 19.8 million impressions. This broad visibility ensured that the Macao brand resonated far beyond event attendees, attracting the attention of thousands of daily commuters and shoppers.Tourism+ Strategy Repositions Macao as a Diverse DestinationCentral to the roadshow’s messaging was MGTO’s “tourism+” strategy—a bold rebranding effort aimed at expanding Macao’s tourism narrative. This new approach integrates tourism with other lifestyle and creative sectors such as dining, culture, sports, technology, wellness, and environmental sustainability.By showcasing its wide variety of non-gaming attractions, Macao is targeting a broader demographic that includes solo travelers, digital nomads, families, and cultural explorers. From gourmet cuisine and UNESCO heritage sites to eco-adventures and fashion-forward retail, Macao is actively redefining itself as a complete, next-generation travel destination.Part of a Larger Campaign to Reignite Regional TourismThe Bangkok roadshow is one installment in MGTO’s wider international campaign to reinvigorate tourism and reposition Macao in the post-pandemic era. Similar initiatives were rolled out earlier this year in Seoul and Tokyo, with plans underway for upcoming roadshows in Kuala Lumpur, Jakarta, Singapore, and Ho Chi Minh City.Each event is carefully tailored to local market preferences, ensuring cultural relevance and higher engagement. In parallel, MGTO continues to maintain a strong presence at global travel exhibitions and industry events to build partnerships and promote Macao as a resilient, evolving travel hub.A Benchmark in Destination Marketing InnovationThe overwhelming turnout and on-the-spot bookings from the Bangkok roadshow highlight the effectiveness of MGTO’s hybrid marketing model. By weaving together cultural performance, interactive tech, real-time sales, and community engagement, Macao has created a tourism promotion blueprint that generates both visibility and revenue.In an increasingly competitive and experience-driven global tourism market, Macao’s “tourism+” vision stands out for its inclusivity, innovation, and economic strategy. The success of the Bangkok event confirms that destination marketing, when done with purpose and creativity, can inspire new journeys while strengthening the identity and economy of the host city.
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