≡-Chicago Launches ‘Never Done Never Outdone’ Campaign to Highlight Booming Transformation, Surging Creativity, and Unstoppable Resilience on the Global Stage – Viral of Today

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Home » America Travel News » Chicago Launches ‘Never Done Never Outdone’ Campaign to Highlight Booming Transformation, Surging Creativity, and Unstoppable Resilience on the Global Stage Tuesday, June 17, 2025Chicago: Reinventing Itself for Global AttentionIn 2025, Chicago unveiled a bold new marketing campaign called “Never Done. Never Outdone.”, aiming to reshape the city’s image and present it as a world-class destination for leisure, business, and cultural events. The initiative is designed to highlight Chicago’s ever-evolving nature, its resilience, and the boundless energy that drives it. Backed by thorough research, this campaign seeks to position the city as a dynamic hub and invite travelers, event planners, and residents to experience it in new and exciting ways. The launch comes right before IPW 2025, the largest inbound international travel trade show in the U.S., which will take place in Chicago and provide the perfect stage for showcasing the city’s renewed identity.A Campaign Built on Community VoicesAt its core, the “Never Done. Never Outdone.” campaign isn’t just a catchy slogan—it represents a civic mindset. Crafted through over a year of research and community involvement, including more than 300 listening sessions, stakeholder surveys, and creative workshops, the campaign reflects the pride that Chicagoans have for their city. The campaign was developed with input from a wide range of voices, underscoring the city’s diverse and inclusive community.The message strikes a chord with many audiences, including tourists, meeting planners, international sports fans, and local creatives. It celebrates Chicago’s ability to reinvent itself, constantly evolving and growing while inspiring others. By embracing these themes, the campaign seeks to tap into the spirit of the city’s people, leveraging resilience and creative energy to draw visitors from around the globe.A Strategic Global LaunchThe campaign officially debuted on June 16, 2025, within the city of Chicago before making its global debut at IPW 2025. Expected to generate more than $5.5 billion in future travel bookings, IPW 2025 provides a strategic platform to introduce Chicago’s refreshed identity to an international audience. The campaign will begin with local advertisements on city panels and will gradually expand to key U.S. markets, including Atlanta, Los Angeles, Miami, and New York City. As the campaign continues to roll out, it will also target international markets like Brazil, Canada, Ireland, Japan, Mexico, and the United Kingdom.Targeted Markets:Domestic: Atlanta, Los Angeles, Miami, New York CityInternational: Brazil, Canada, Ireland, Japan, Mexico, United KingdomThe strategy begins with a focus on instilling civic pride within Chicago before reaching out to global audiences. The first campaign video, featuring J. Ivy, a Grammy-winning local artist, has already sparked excitement. His poetic tribute to Chicago’s soul and energy serves as a fitting introduction to the campaign.More Than Just Marketing: A Symbol of Civic PrideThe “Never Done. Never Outdone.” campaign transcends traditional marketing. It symbolizes Chicago’s inclusive and welcoming nature, inviting visitors from all over the world to experience the city’s energy firsthand. Mayor Brandon Johnson emphasized that the campaign’s development was collaborative, capturing the diverse perspectives of Chicago’s various communities. Governor JB Pritzker also praised the initiative, noting that it will provide valuable support to industries such as culture, culinary, and hospitality, all of which are vital to Chicago’s economic fabric.A Collective Creative EffortTo bring this campaign to life, a wide range of creative partners collaborated, including MMGY Global, Envisionit, Agents of Slang, and Word and Soul. These agencies worked together to craft a campaign that would resonate both locally and globally. The tone is bold, optimistic, and inclusive, and it captures the essence of Chicago’s identity. The campaign is not just a reflection of the city’s external appeal but also an expression of authenticity and pride.Lisa Nucci, the Chief Marketing Officer at Choose Chicago, shared that the project held personal significance for her as a lifelong resident, reinforcing how deeply the message resonates with the people of the city.A Long-Term Vision for Chicago’s FutureThis campaign is not just a fleeting promotional effort—it’s part of a broader, long-term commitment to enhancing tourism and driving economic growth. It comes at a time when international travel is on the rebound, making it the perfect opportunity to refresh Chicago’s image. As Glenn Eden, the outgoing chair of Choose Chicago, put it, the campaign reflects the deep love and pride that Chicagoans feel for their city.Chicago has long been recognized for its world-class dining, vibrant arts scene, scenic views of Lake Michigan, and its diverse neighborhoods. This campaign seeks to shine a spotlight on those elements, reminding travelers worldwide why Chicago continues to be one of the most magnetic urban destinations. By showcasing the city’s unique culture, creativity, and endless energy, the “Never Done. Never Outdone.” campaign offers an invitation to experience all that Chicago has to offer, from its innovative dining to its dynamic arts scene and everything in between.Reaffirming Chicago as a World-Class DestinationThrough its deep connection with the local community and strategic global outreach, the “Never Done. Never Outdone.” campaign aims to reinforce Chicago’s position as a leading global destination. Whether you’re visiting for its world-class restaurants, enjoying cutting-edge art, or simply exploring the city’s unique neighborhoods, this campaign reminds travelers why Chicago remains at the top of their destination list.By focusing on the city’s growth, resilience, and inviting spirit, this campaign doesn’t just aim to draw in tourists—it wants to build a lasting relationship between Chicago and the global community. This vision is more than just about promoting a place—it’s about telling a story of a city that is always striving to improve, reinventing itself, and embracing change. As global travel continues to recover and thrive, Chicago is ready to welcome travelers from all walks of life, encouraging them to experience the city’s vibrant energy and rich cultural heritage.In conclusion, Chicago’s “Never Done. Never Outdone.” campaign isn’t just a marketing tool—it’s an invitation to see the city in a new light. It’s about understanding that Chicago is a city that is never finished and never satisfied with the status quo, constantly pushing itself to be better and outdo itself. Whether you’re coming for business, leisure, or cultural experiences, this campaign promises to shine a light on why Chicago remains one of the most exciting and dynamic urban destinations in the world.Tags: Atlanta, brazil, Canada, Chicago, ireland, Los Angeles, Miami, travel and tourism, travel trends, Travel Updates, United Kingdom, usa

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