≡-Astana Welcomes Launch Of Year Of China Tourism, Marking A New Era In Bilateral Cooperation – Viral of Today

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Home » CHINA TRAVEL NEWS » Astana Welcomes Launch Of Year Of China Tourism, Marking A New Era In Bilateral Cooperation Friday, June 20, 2025Astana officially welcomed the launch of the “Year of China Tourism,” an initiative aimed at enhancing bilateral cooperation between Kazakhstan and China. This landmark event underscores the growing importance of tourism as a tool for deepening cultural, economic, and diplomatic ties between the two nations. With the launch, Kazakhstan aims to attract more Chinese tourists, improve hospitality services, and strengthen people-to-people connections. The initiative follows the success of the previous year’s “Year of Kazakhstan Tourism” in China, setting the stage for greater collaboration and mutual growth in the years to come.On June 16, 2025, Astana (now Nur-Sultan), the capital of Kazakhstan, witnessed the grand launch of the “Year of China Tourism in Kazakhstan,” a pivotal initiative aimed at strengthening the cultural, economic, and tourism ties between the two nations. The event was attended by key dignitaries, such as Yerbol Myrzabosynov, Kazakhstan’s Minister of Tourism and Sports, and Sun Yeli, China’s Minister of Culture and Tourism. Their involvement underscored the increasing role of tourism in enhancing bilateral cooperation between the two nations.Minister Myrzabosynov delivered a speech emphasizing the importance of tourism in forging closer people-to-people connections between Kazakhstan and China. “Tourism acts as a vital bridge, linking our two nations and fostering mutual understanding and cultural exchange,” Myrzabosynov remarked. He pointed out that the Year of China Tourism in Kazakhstan is the direct follow-up to the resounding success of the “Year of Kazakhstan Tourism in China” in 2024, an initiative spearheaded by Presidents Kassym-Jomart Tokayev and Xi Jinping. Both countries have made concerted efforts to increase collaboration, particularly in the tourism sector, recognizing its potential to stimulate wider economic benefits and cultural dialogue.The launch of the Year of China Tourism in Kazakhstan is a direct response to the increasing number of Chinese visitors to Kazakhstan in recent years, reflecting the growing appeal of the Central Asian country as a travel destination. Central to this year’s program is the introduction of the “Welcome Chinese” initiative, which aims to enhance Kazakhstan’s hospitality infrastructure to better cater to Chinese tourists. This program focuses on improving language accessibility, providing Chinese-style amenities in local hotels, and developing specialized guided tours that cater specifically to the needs of Chinese visitors. These efforts reflect Kazakhstan’s commitment to ensuring a welcoming environment for Chinese tourists, ensuring that they experience the country’s rich cultural heritage and natural beauty with ease and comfort.In 2024, Kazakhstan experienced a remarkable growth in Chinese tourist arrivals, with a total of 655,000 visitors from China, marking a 78% increase compared to 2023, when the country received only 367,000 Chinese tourists. This growth was significantly bolstered by the establishment of a mutual visa-free regime between the two nations, which was introduced in November 2023. This agreement allows citizens of Kazakhstan and China to travel visa-free for up to 30 days per visit, with a maximum stay of 90 days within a 180-day period. The new visa exemption policy applies to various travel purposes, including tourism, business, medical visits, and transit, and has played a crucial role in facilitating easier access for tourists, enhancing the overall appeal of Kazakhstan as a top destination for Chinese travelers.As the Year of China Tourism unfolds in Kazakhstan, officials are optimistic that it will significantly increase inbound tourism from China while furthering Kazakhstan’s position as a major tourism hub in Central Asia. Moreover, they anticipate that the year-long initiative will serve as a catalyst for deeper economic, cultural, and diplomatic engagement between Kazakhstan and China. Both nations stand to benefit from enhanced tourism-related exchanges, not only through increased tourist arrivals but also through the strengthening of trade, business partnerships, and collaborative projects in the tourism and hospitality sectors.The Year of China Tourism initiative is also expected to foster greater cooperation in areas such as joint tourism marketing efforts, shared knowledge in tourism development, and infrastructure improvements that will benefit both Kazakh and Chinese citizens. Kazakhstan’s government has recognized the significant role tourism can play in diversifying the country’s economy and is actively working on modernizing its tourism services to meet international standards. Kazakhstan seeks to attract a global audience by capitalizing on the Chinese market, highlighting its varied landscapes, rich heritage, and distinct cultural offerings.Kazakhstan, with its stunning natural beauty, historical landmarks, and vibrant cities, is quickly becoming an increasingly popular destination for Chinese tourists seeking unique travel experiences. From the magnificent Almaty region, with its breathtaking mountains and natural parks, to the historical Silk Road cities like Turkestan, the country offers a wealth of opportunities for travelers interested in culture, adventure, and nature.Beyond tourism, the Year of China Tourism is expected to serve as a foundation for deepening bilateral ties in a range of areas, including trade, education, and sustainable development. Chinese investments in Kazakhstan’s infrastructure and hospitality sectors are anticipated to rise, providing opportunities for local businesses and the tourism industry. Furthermore, the increased flow of Chinese visitors to Kazakhstan will contribute to greater cultural exchange, enriching both countries’ understanding of one another’s traditions, values, and customs.As the year progresses, Kazakhstan’s tourism sector is poised for a transformation, driven by the influx of Chinese tourists and the strong bilateral cooperation between Kazakhstan and China. The ongoing initiatives and programs, combined with the visa-free travel agreement, position Kazakhstan to become a key player in the regional tourism market, benefiting not just from increased tourism revenue but from the broader economic and diplomatic advantages that come with such a strategic partnership.Astana’s launch of the “Year of China Tourism” marks a significant step toward strengthening bilateral ties between Kazakhstan and China. This initiative highlights tourism as a key driver of cultural, economic, and diplomatic cooperation between the two nations.The launch of the Year of China Tourism in Kazakhstan is a historic moment that marks the beginning of a new chapter in the ever-expanding relationship between the two nations. With mutual efforts to enhance tourism infrastructure, increase accessibility, and promote cultural exchange, Kazakhstan is set to become an even more attractive destination for Chinese tourists, reinforcing the already robust cultural and economic connections between the two nations. The success of this initiative will undoubtedly pave the way for future collaborations and set a benchmark for other nations in the region.

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