≡-Barcelona, Athens, Lisbon, Cancun, and Caniçal See Surging Demand as ALG Vacations Transforms Family and Group Travel with Immersive City, Sea, and Multigenerational Journeys – Viral of Today

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Home » Latest Travel News of United States » Barcelona, Athens, Lisbon, Cancun, and Caniçal See Surging Demand as ALG Vacations Transforms Family and Group Travel with Immersive City, Sea, and Multigenerational Journeys Friday, June 20, 2025Caniçal, PortugalOver the last five and a half decades, one of the most established travel providers has been working closely with travel advisors to deliver meaningful vacation experiences across the globe. Today, a noticeable shift is taking place in the way families approach travel. More and more, they are choosing to travel with deliberate intent, placing greater value on shared moments rather than material gifts. This new approach—aptly referred to as the “now, not later” mindset—reflects a growing desire among families to create memories together while the opportunity is ripe.A More Purposeful Way to TravelThis evolution in travel behavior has pushed travel advisors to become more than just trip planners; they now serve as connection builders, aligning travel experiences with what families genuinely want. In response to this shift, the travel provider has introduced updated tools and training initiatives. These include specialized educational courses focused on bridging generational gaps and maximizing the influence of social media platforms, alongside events that bring both new and experienced advisors together. The goal is to ensure that advisors are well-equipped to meet changing customer expectations and to help families travel more meaningfully.Grandparents Leading the ChargeOne of the most significant trends in this landscape involves grandparents, who are increasingly stepping up to plan and fund multigenerational vacations. From landmark birthday celebrations to impromptu “why not?” trips, these types of journeys are no longer being postponed—they’re being prioritized. Advisors see this as a key opportunity to recommend more extensive and immersive travel experiences, as families are now more open to ideas that go beyond traditional vacations.Europe, in particular, stands out as a top destination for such experiences. Families are not only taking European cruises, but they are also extending these trips by spending extra days before or after the cruise in nearby historic cities. These pre- and post-cruise stays are turning standard cruises into longer, richer explorations that allow for deeper cultural engagement without the stress of planning every detail.Expanding Horizons Across EuropeWith more than 10,000 bookings for European trips in the past year alone, the travel provider has significantly expanded its offerings in the region. These now include multi-city itineraries, tailored cruise extensions, and carefully selected destinations that strike the right balance of culture, value, and accessibility.Families, especially those traveling with multiple generations, are drawn to comprehensive packages that simplify the logistics of planning, while still offering flexibility. These packages are particularly appealing for those coordinating across age groups and interests, making Europe an ideal setting for this style of travel.The Rise of “City and Sea” JourneysA growing number of travelers are now blending the buzz of iconic cities with the serenity of coastal resorts. This emerging style—often referred to as “city and sea” travel—lets families begin their trip in bustling metropolises like Barcelona, Athens, or Lisbon, and then transition to relaxing seaside locations such as Mallorca, Mykonos, or the Canary Islands.This approach has sparked demand for a new wave of all-inclusive properties. Nearly 50 new resorts have been added to the itinerary lineup, with standout newcomers located in Madeira, Portugal, and Halkidiki, Greece. These properties offer a different flavor of all-inclusive travel compared to the more traditional packages in the Americas. As a result, helping advisors understand these differences is a top priority so they can confidently align travelers with the best fit.Strength in the Americas: Mexico & the CaribbeanWhile Europe continues to capture imaginations, Mexico and the Caribbean remain go-to regions for families seeking convenience, warmth, and diversity in experiences. All-inclusive resorts in these areas cater beautifully to multigenerational and skip-gen travelers, offering tailored experiences for kids, teens, and adults alike. Families benefit from amenities like children’s clubs, teens’ lounges, spa services, and gourmet dining—all in one place.A major draw in these destinations is the flexibility offered by sister properties. Families can split their time between family-focused resorts and nearby adults-only sister hotels. This setup allows each member of the group to enjoy an experience that suits their preferences while still being close enough to gather for shared activities and day trips.For example, in Cancun, the combination of Dreams Playa Mujeres Golf & Spa Resort and the nearby adults-only Secrets Playa Mujeres provides a balance of family fun and adult serenity. Travel advisors continue to play a crucial role in ensuring each traveler—regardless of age—gets the most from their vacation.A New Era for the Travel IndustryAs the concept of “travel later” fades, the industry is rapidly adapting. The future will demand a new level of flexibility, insight, and innovation from advisors and travel providers alike.Advisors must continuously sharpen their skills through advanced training and digital marketing strategies.Itineraries will grow more intricate, with longer durations, more diverse experiences, and combined city-cruise-resort models.Product offerings will evolve to meet this complexity, focusing on multi-gen compatibility, all-inclusive comfort, and easy-to-manage logistics.Industry operations must also scale, both in terms of service and infrastructure, to meet the rising interest in layered and experiential travel.On a global scale, destinations that offer a thoughtful mix of culture, convenience, and flexibility will become the most sought after. As families continue to seek deeper connections and lasting memories, the travel industry must rise to meet their evolving desires with care, expertise, and adaptability.Tags: ALG Vacations, athens, Barcelona, canary islands, Caniçal, Dreams Madeira Resort Spa & Marina, greece, Halkidiki, Hyatt Inclusive Collection, Lisbon, mallorca, Mykonos, Portugal, spain, travel tourism, Travel Updates, Zoëtry Halkidiki Resort & Spa

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